Comprehensive data service, Eurocontactpool, is to be made available to business-to-business (B2B) companies in the Czech Republic for the first time.
The move is expected to help drive the Czech Republic’s growing export economy, which is increasing every year, by enabling Czech firms to access prospect customers right across Europe.
EuroContactPool will be offered in the Czech [...]

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With the economic slowdown dragging on, new research shows that companies have made greater efforts to retain customers and stop them shopping around for the cheapest deals.
Retail loyalty specialist GI Insight has found that, over the past few years, companies have increased focus on their customer retention and relationship management strategies, with 74 per cent [...]

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The majority of marketers working in Australia are planning to deploy cross-channel methods to promote their brands over the next 12 months – but they are not finding it easy.
Software company, Responsys, surveyed industry executives during the ad:tech Sydney and Melbourne events recently and discovered that 88 per cent are either running or planning multimedia [...]

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Our marketer on the ground, Simon Burrell, spent many years working in and travelling across different regions of the world    and now runs his own global travel website.  Here, he offers a marketer’s-eye view of a perfect evening.
Marketers are often trying to ‘sell you the dream’, be it a brand new exotic car, Victoria [...]

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Advertising on mobile devices rocketed by 157 per cent in 2011, to a new high of £203.2 million, according to the annual IAB and PwC mobile advertising spend study.
With smartphone ownership standing at 53 per cent of the UK population, the proliferation of touchscreen technology, 3G, and soaring tablet sales have sparked a surge in [...]

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Last year, car giant BMW discovered that more than a hundred thousand ‘likes’ from its Facebook fans were from India.
Six months later, the brand launched its luxury small car, Mini, in the Indian market; its only competitor in this segment the Volkswagen Beetle.
Mini is planning a brand-building marketing push over the next two years.
Dr Andreas [...]

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A London-based agency is working closely with colleagues in Scandinavia to promote a death-defying event.
Slingshot Sponsorship and BITE are managing sponsorship for the Red Bull Cliff Diving Series in Grimstad, Norway.  
The sponsorship and brand management specialists have combined to create commercial opportunities around the event – one of only six World Series Competitions worldwide [...]

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Tim Biddiscombe (pictured) tells how to overcome some of the key challenges surrounding implementation of marketing automation solutions globally.
There are many challenges facing a company looking to undertake or improve their international marketing.
Here, we’ll explore a few key issues, including those encountered when planning the campaign, managing data, deciding on language preferences and communication channels [...]

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Consumers warn brands to tailor personal data into effective insight, or they will shop elsewhere.
The proliferation of marketing channels over the last five years has significantly impacted on the way consumers expect to be treated by brands, reports Experian Marketing Services.
As more and more people embrace the multi-channel environment in their own lives, sharing information [...]

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Yiannis Maos (pictured) wonders whether major brands can learn from independent retailers when it comes to providing the unique customer experience. 
When walking into an independent shop, restaurant or hotel, straight away the customer notices something: ‘This is like nothing I have seen before.’ That’s because they probably haven’t and this is one of the key [...]

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