What people love, they will pay for. The businesses that most successfully engage with their customers via social media are those that understand what their customers love.

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The recession has generated a unique form of charity donor churn – donors are moving their support from domestic to international charities and environmental organisations.
In the last year, 12 per cent of UK givers have changed to a type of charity they regard as more worthy of support during a world economic crisis and a [...]

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Britain’s retail experts are shifting promotional priorities in-store this summer as classic footfall drivers like advertising, sponsorship and celebrity endorsements fail to halt declining customer numbers on the high street: So says a new retail study released by Norway-headquartered software solutions provider Mohive.
The study, which collates the experiences and opinions of more than 100 retail [...]

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The UK Call Centre & Customer Management Expo is being held September 22-23, at Birmingham’s NEC. Here’s a preview:
Issues of offshoring and outsourcing are once again making headlines, with industry commentators suggesting that more companies are looking to outsource their marketing fulfilment and customer services in order to provide a more flexible, scalable solution.
The benefits [...]

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Let’s have a little more conversation and a little less communication, says Ian Hughes.
Apparently I am being followed. Somewhere, out there in the ether, someone is following my Twitter feed.
You can follow me, too: @ianchughes. You can also ‘Facebook’ me: I am Ian Hughes (no surprise there). Oh, and I am on LinkedIn. I used [...]

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Global information services company, Experian, has appointed Javier Moreno Zabala (pictured below) as general manager for Experian CheetahMail in Spain.
He will be responsible for accelerating Experian CheetahMail’s growth in Spain and further strengthening its position as a major European provider of email marketing and customer intelligence technologies. Previously, he held senior sales and marketing positions [...]

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A US-based provider of direct marketing tools and resources, says its new service – NextMark Select – provides the first live connection between datacards and mailing list data.
NextMark says that prior to its new NextMark Select service, the underlying list data was disconnected from the datacards, requiring list managers and owners to manually update datacard [...]

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Communications professionals involved in marketing, sales or data research can breathe a collective sigh of relief following the launch of ‘Ireland by the Numbers’, a six-page data guide of Irish companies by type, size, employees and location.
Published by list and database consultancy, The Bill Moss Partnership, this snapshot of the most valuable data available on [...]

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Clients are increasingly turning to measurement and evaluation in search of better proof that their PR programmes are effective, according to an international study of the evaluation sector.
The International Business Monitor, carried out by AMEC, the international Association for the Measurement and Evaluation of Communication, reports a large majority of clients demanding greater proof of [...]

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British postal operator Royal Ma…
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