Conversational marketing technology provider Neolane has announced Ikano Bank as its latest financial services customer in Europe.
Ikano Bank will implement the Neolane platform to help it boost effectiveness of its marketing communications through building closer, more personalised relationships with its Nordic customers and enabling it to manage cross-channel marketing campaigns. To help define campaign processes, [...]
Recent articles tagged with the word "communication"
Nordic bank implements conversational marketing technology
May 22nd, 2012 · No Comments
Tags: News · Sally Hooton · This month's online edition
Cookie Law: many marketers ’still in the dark about what constitutes consent’
May 22nd, 2012 · No Comments
Nearly half of UK marketers say they aren’t confident their efforts to gain consumer consent to place cookies on their devices will meet the new requirements of the ePrivacy Directive, research has revealed.
The finding comes from a survey of more than 150 of the UK’s top marketing agencies, conducted by the UK Direct Marketing [...]
Tags: News · Sally Hooton · This month's online edition
Enter the world of shopping
May 17th, 2012 · No Comments
Adam Stewart (pictured) charts how commerce has changed in just a few months and discusses ways to reach a borderless 24/7 shopping community.
Over the last 18 months, the e-commerce sector has seen phenomenal growth and, despite tough conditions on the high street, sales online remain buoyant. In fact, research from Forrester has predicted that online retail [...]
Tags: Features · This month's online edition
Creator of Twitter named Cannes Lions’ Media Person of the Year
May 15th, 2012 · No Comments
This year, organisers of the major Cannes Lions awards are honouring Jack Dorsey (pictured) – creator, co-founder and Executive Chairman of Twitter and the co-founder/CEO of Square.
The Cannes Lions International Festival of Creativity is the world’s largest celebration of creativity in communications. Each year, it presents the Media Person of the Year Award to a [...]
Tags: News · Sally Hooton · This month's online edition
UK DMA and IAB team up to provide email marketing privacy guidance
May 15th, 2012 · No Comments
A ‘how to’ guide has been published to help email marketers working towards compliance with the revised EU ePrivacy Directive.
The UK Direct Marketing Association (DMA) and the Internet Advertising Bureau (IAB) have collaborated on the guide, which establishes the principle of transparent communication when informing consumers about the kind of technologies used in email campaigns [...]
Tags: News · Sally Hooton · This month's online edition
Former US President Bill Clinton to speak at Cannes Lions
May 14th, 2012 · No Comments
President Bill Clinton will address delegates at the 59th Cannes Lions International Festival of Creativity in France next month.
To celebrate the tenth anniversary of the foundation of Grupo ABC, the largest communications group in Latin America, he will take to the stage in the Palais des Festivals in Cannes on Thursday evening, June 21, and [...]
Tags: News · Sally Hooton · This month's online edition
Charities ‘suffer from poor data’
May 9th, 2012 · No Comments
Poor data management and too much contact with supporters is affecting charitable donations.
That’s the finding of a study for data asset management specialist The REaD Group, which was looking for ways for charities to increase their fundraising.
Consumer perception of how charities market their services and the way they use and manage supporter data has changed [...]
Tags: News · Sally Hooton · This month's online edition
2012 CLIO Awards: winners announced
May 9th, 2012 · No Comments
The winners of the 2012 CLIO Awards, one of the world’s most recognised awards competitions honouring excellence in advertising, design and communications, have been announced by organisers Prometheus Global Media. The international competition received morre than 11,000 submissions from countries around the world, including Vietnam, Brazil and Saudi Arabia. Recipients of Grand, Gold, Silver and [...]
Tags: News · Sally Hooton · This month's online edition
Product of the Year Awards 2013: now open for entries
May 9th, 2012 · No Comments
Entry has opened for the 2013 Product of the Year Awards – the largest consumer survey of its type, awarding the most innovative FMCG products each year. Recipients of the seal of approval (pictured) can expect direct sales increases as a result of their win, without having to rely on heavy discounting, organisers report.
Established 25 [...]
Tags: News · Sally Hooton · This month's online edition
Breathing new life into the corporate website
May 8th, 2012 · No Comments
Russell Loarridge (pictured) tells how to bridge your website and the social networks to power a modern marketing strategy.
Incorporating social media into marketing strategy is becoming standard practice, but many organisations still struggle with how to make the most of opportunities created by these platforms and tools.
As social media evolves, so too should the corporate [...]
Tags: Features · This month's online edition



















