The Institute of Direct and Digital Marketing (IDM) has announced it has secured global consulting firm McKinsey & Company to speak at its annual B2B Marketing conference, sponsored by D&B, on Thursday May 24.
McKinsey’s session, Find Big Growth in Big Data, will share global perspectives on how to make sense of the phenomenal amount and [...]

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Despite a steady fall in the rate of Chinese economic growth over the past two years, official GDP statistics continue to suggest current growth of more than eight per cent.
Based on both private sector surveys (IPSOS and Nielsen) and official consumer confidence polls, six out of the seven most recent assessments of consumer views suggest [...]

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Winning market share in foreign markets; aligning a global workforce; competing with strong local players – these are key objectives for companies as they fight for growth and success. 
Creating a strong emotional connection with consumers, regulators and opinion leaders around the world means businesses increasingly need to learn to go global in the modern ‘reputation [...]

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The French Direct Marketing Association (CMD) is planning a focus on digital solutions to help members upgrade their knowledge of multi-channel marketing.
At an special meeting in Paris in March, the industry body elected two heavy-weight new media exponents – Henri Kaufman and Florent Argentier – as joint presidents, to guide the CMD in a clear digital [...]

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Regional leaders from Microsoft, HTC, Yahoo! STC and MBC will debate new content delivery strategies and partnership opportunities at the annual TMT Finance & Investment Middle East Conference in Dubai next week.
The two-day conference, which is sponsored again this year by Saudi Telecom (STC), features a series of panel discussions and keynote speeches by leading experts from [...]

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The sixth annual Festival of Media Global 2012 takes place in Montreux, Switzerland, next week – April 15-17 – and promises to celebrate and award media creativity and innovation, unite specialists with senior marketers and end-users and to provide thought-provoking conference content.
Organised by festival founders, C Squared, the highly popular awards are now in their [...]

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On The Edge – June 21 – London, Congress Centre 
Take part in a new journey of discovery at a provocative one-day conference and networking event being held in London in June: On The Edge will host the marketing industry’s leading figures, delivering insight guaranteed to get attendees thinking. 
Challenging theories and questioning creativity is just the [...]

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Digital marketing in the Middle East and North Africa (MENA) is experiencing tremendous growth, according to an Econsultancy report, which has found that 58 per cent of marketers are increasing their digital marketing budgets in 2012.
Econsultancy’s second annual State of Digital Marketing in MENA report looks in detail at the use of different online and [...]

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Advertisers have just two months left before the law changes governing how they use cookies. With fines of up to £500,000 faced by companies that fail to obtain informed consent from their customers for tracking their behaviour, non-compliance with this EU e-Privacy Regulation, dubbed ‘the cookie law’, is simply not an option, warns ISBA – [...]

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A spring networking three-day event for direct-to-consumer (D2C) international marketers and key suppliers is being held in the resort town of Whistler BC, Canada, April 30-May 3.
Conceived by D2C marketers who wanted a meeting point without the distractions of a full conference, the Networking DM forum will enable them to build new relationships with individuals [...]

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