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Recent articles tagged with the word "conference"

China – surprise recovery in second quarter

July 16th, 2009 · No Comments

The Chinese economy has surprised bankers by bouncing back rapidly from the financial downturn.
Between April and June, gross domestic product expanded by an annual 7.9 per cent, meaning the country is likely to hit its target of eight per cent annual growth.
GDP growth was 6.1 per cent in the first quarter, but [...]

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Tags: News · Sally Hooton · This month's online edition

Sourcing an effective solution

July 1st, 2009 · No Comments

The UK Call Centre & Customer Management Expo is being held September 22-23, at Birmingham’s NEC. Here’s a preview:
Issues of offshoring and outsourcing are once again making headlines, with industry commentators suggesting that more companies are looking to outsource their marketing fulfilment and customer services in order to provide a more flexible, scalable solution.
The benefits [...]

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Tags: Editorial · This month's online edition

Recession indicators

July 1st, 2009 · No Comments

 When will the financial gloom lift? Doug Sacks has been gazing into his crystal ball for clues.
The BIG question here and elsewhere remains the weakness of the national and global economies. Specifically, as Americans are fairly impatient people, when will we turn the corner and see the sun shine again?
This does not have to be [...]

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Tags: Columnists · Doug Sacks · This month's online edition

(A closer look at e-marketing in Italy)*

June 9th, 2009 · 1 Comment

Sergio Pilu (pictured below) reports from I…
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Tags: Features

Spanish expedition

June 1st, 2009 · No Comments

 
Sally Hooton reports on industry events last month in Madrid.
International marketers gathered in Spain’s capital last month for two days of debate, followed by a surprisingly entertaining awards gala.
While some awards events can be tedious for those who aren’t contenders, the Spanish turned their annual IMAN ceremony into a well-attended delight for all, with humour [...]

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Tags: Editorial · Sally Hooton · This month's online edition

( Five lessons from Zürich)*

June 1st, 2009 · No Comments

 

Keith Wiser flies ho…
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Tags: Columnists · Keith Wiser

Tomorrow’s news today

June 1st, 2009 · No Comments

Editor’s Leader column: June 2009
It’s not easy for international brands and marketers to keep up with consumers and their seemingly insatiable desire for the very latest ways of monitoring always-on, real-time ‘ambient awareness’ (page 10).
I’m informed that Brits are now blogging less and ‘Tweeting’ more, perhaps because mobile chat is less time-consuming to maintain. But [...]

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Tags: Editorial · Sally Hooton · This month's online edition

Belgium-based researcher launches study into Twitter usage

May 20th, 2009 · No Comments

A lot of studies focus on the demographic data relating to social media users, but few focus on the use of Twitter. The aim of a study by online researcher InSites Consulting (via e-community TalkToChange)  is to map the profile, use and motivation of Twitterers.
The study started at the beginning of this month and wraps [...]

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Tags: News · Sally Hooton · This month's online edition

Marketers head for Australian forum

May 11th, 2009 · No Comments

 
How the consumer and the world has changed is to be explored during a top-level conference in Sydney (July 8-10).
President of crayon and ‘chief interruptor’ Joseph Jaffe will provide insight into the changes and demonstrate the potential of fusing direct and digital when he heads a list of speakers at the Australian Direct Marketing Association [...]

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Tags: News · Sally Hooton · This month's online edition

Exploring social media

May 8th, 2009 · No Comments

A half-day conference and networking event is being held in the UK next month, discussing the impact and implications for B2B marketers of the ‘social media revolution’.
The event, on Wednesday June 10, is being held at the Place Hotel, Ducie Street, Manchester, and is organised by Mardev and B2B Marketing. More details are available from [...]

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Tags: News · Sally Hooton · This month's online edition

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