What people love, they will pay for. The businesses that most successfully engage with their customers via social media are those that understand what their customers love.

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 Experian’s consumer classification system – Mosaic UK – has been updated to reflect demographic and social changes in British society since 2003.
Additional data sources have been added to encompass a more detailed understanding of the ageing population, changes in household composition, the growth in ethnic diversity and the impact of the Internet.
Mosaic UK 2009 draws [...]

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Young Australian consumers are increasingly switching off the Internet and reining in their spending in favour of more traditional pastimes, a study from Lifelounge shows.
The annual Urban Market Research report, which analyses the lifestyle choices of 18 to 30-year-olds in Australia, has revealed that the age group’s overall consumer spending dropped AU$5 billion year-on-year to [...]

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Media and marketing trade associations from across America – including the USA Direct Marketing Association (DMA) – have joined forces to release self-regulatory principles which protect consumer privacy in ad-supported interactive media; requiring advertisers and [...]

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Let’s have a little more conversation and a little less communication, says Ian Hughes.
Apparently I am being followed. Somewhere, out there in the ether, someone is following my Twitter feed.
You can follow me, too: @ianchughes. You can also ‘Facebook’ me: I am Ian Hughes (no surprise there). Oh, and I am on LinkedIn. I used [...]

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Susanne Hornikel looks at direct marketing trends in the Polish marketplace.
Poland is – after the Russian Federation and Ukraine – the largest central European country with a surface of 322,500 km2 and approximately 38.48 million inhabitants. Outside the major cities, Poland is a vast nature reserve with a total of 23 national parks.
Almost 90 per [...]

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After advising the UK Information Commissioner’s Office on how marketers will engage with the new Privacy Notices Code of Practice, Nick Martin airs his views on the future of privacy in DM and online.
There aren’t many people who’d admit that their approach to data privacy isn’t quite best practice. But nonetheless, with reasonably generous legislation [...]

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Permission marketing experts Rosemary Smith and Jenny Moseley lift the veil on privacy notices.
Be honest, do you always read and fully understand privacy notices when you submit your personal data? If the answer is ‘No’ you would not be alone.
Earlier this year, a You Gov poll in the UK revealed that half  of consumers don’t [...]

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Liane Dietrich, UK managing director of affiliate network, LinkShare, assesses the rise in international online shopping and the marketing strategies brands need to employ to increase their revenue.
With the recession in full swing and high street sales continuing to tumble across much of the western world, the last 12 months have seen consumers turn to [...]

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The brand loyalty of American consumers has been seriously tested by the economic crisis – and more than half of those described as ‘highly loyal’ to specific brands in the FMCG sector have shifted their allegiance to cut costs.
The CMO Council (for chief marketing officers) and the Pointer Media Network have studied the purchase behaviour of [...]

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