Consider the scenario where the information acquired in real time at a touchpoint from an enquirer is matched to the information held in a marketing database. The touchpoint management process can exist off-site in the ‘cloud’.

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 When will the financial gloom lift? Doug Sacks has been gazing into his crystal ball for clues.
The BIG question here and elsewhere remains the weakness of the national and global economies. Specifically, as Americans are fairly impatient people, when will we turn the corner and see the sun shine again?
This does not have to be [...]

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The brand loyalty of American consumers has been seriously tested by the economic crisis – and more than half of those described as ‘highly loyal’ to specific brands in the FMCG sector have shifted their allegiance to cut costs.
The CMO Council (for chief marketing officers) and the Pointer Media Network have studied the purchase behaviour of [...]

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Sergio Pilu (pictured below) reports from I…
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A UK-based mail company says every size of business can save both time and money by automating tedious postal tasks; thus freeing up staff to focus on more productive duties than stuffing envelopes.
There’s a machine for everyone, says Neopost (www.neopost.co.uk) – from desktop to floor-standing, allowing more efficient management of business and promotional mailings.
The company [...]

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A new marketing tool to provide a cost-effective, flexible and convenient direct mail solution – at the click of a mouse – for businesses within the UK has been launched. This latest addition to the imail service is particularly recommended for ad hoc and low volume campaigns, enabling users to send physical, postcard-style flyers from [...]

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Do you know how to segment eco-evangelists from those who have no interest in green issues . . . and to map where they live? You do now.
Global information provider Experian has launched GreenAware, an accurate measure to map the relationship between household carbon emissions and green behaviours in the UK.   
The result of a [...]

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 Alastair Tempest looks…
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Graham Cooper points out som…
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The free online ‘Postal Code Lookup’ tool from AddressDoctor has added Arabic, Hindi and Russian languages to its portfolio.
Companies and private users can now validate and complete addresses from more than 240 countries in a total of 13 languages, helping to avoid returned mail and save businesses money on additional postage and shipment.
The tool completes [...]

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