Philip Penlington (pictured) says it’s not just the Queen’s Jubilee and the Olympics which marketers should be leveraging.
In the UK currently, now is the quiet before the storm of a summer of great events which will take over media and public interest very soon: the Queen’s Diamond Jubilee, the Euro 2012 football tournament with both [...]

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Kara Trivunovic (pictured) tells how good use of email can drive profits
Email as a marketing tool is quite possibly the most powerful one in the box, and used properly can generate a substantial increase in business.
Marketers do not need an Oxbridge study to tell them that driving incremental sales from a current customer costs a [...]

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With the economic slowdown dragging on, new research shows that companies have made greater efforts to retain customers and stop them shopping around for the cheapest deals.
Retail loyalty specialist GI Insight has found that, over the past few years, companies have increased focus on their customer retention and relationship management strategies, with 74 per cent [...]

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Emer Timmons (pictured) reports from the recent Retailtopia event in London.
When you look down on the shoppers from nearly 400 feet, Oxford Street looks like the beating heart of British retail. I saw that heart beating as strong as ever earlier last month when I joined Professor Patrick Barwise, chairman of Which?, at the top [...]

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Mark Francis says the traditional channel has weathered the recession better than any other.
First published: DMI April/May 2010.
Some predicted the stigma of spam would be direct mail’s death knell. But, by forcing marketers out of their single-channel mindset, it’s proving a loyal ally in the fight for return on investment (ROI).
2009 was the year that marketing [...]

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First published, DMI, May 2005.
Guest author Nick Backhouse (pictured) looks at how agencies can deliver campaigns with global reach and local impact.
There is an old adage in retailing when thinking about national retail chains: ‘Retailers may think nationally, but their customers buy locally.’
Well, the same applies for global marketing in the business-to-business sector, but ten-fold plus. 
Taking a [...]

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Evidence gathered by the UK Direct Marketing Association (DMA) has revealed the potential financial impact of the draft EU Data Protection Regulation on UK companies involved with data-driven marketing. 
Published by the DMA under condition of anonymity, case studies submitted by eight companies operating in various marketing industry sectors detail how the current formulation of the [...]

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Roland LaPlante (pictured) offers insight into why marketers need to move quickly if they want to be on the right side of the ‘dot’.
January marked the opening of the dotBrand application window – the first chance ever for businesses to own and manage their own branded top-level domain (TLD). This is perhaps the most revolutionary [...]

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Swiss Post International has opened an office in Oslo, to enable non-Norwegian distance sellers to sell directly to consumers in Norway without the costly customs fees that have so far affected goods entering the country. 
Until now, Norwegian customs clearance costs have made goods so expensive that Norway was hardly interesting as an import country for [...]

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As we move further into the Chinese Year of the Dragon, Jeff Kim (pictured) says companies should look to target China. Here, he shows how and where to start.
It is a truth universally acknowledged that an organisation in pursuit of good fortune should look east, as well as forward. 
Already the world’s second-largest economy, China is expected [...]

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