Direct Marketing International Online DMIonline.net logo image

THE ONLY GLOBAL BUSINESS TITLE FOR DIRECT AND INTERACTIVE MARKETERS



Recent articles tagged with the word "costs"

Polish entrepreneurs launch targeted international ad network for daily deals

January 24th, 2012 · No Comments

Picture the scene: you go shopping and, within a few minutes, you find just the item you have been looking for. Even better, it’s on offer – a 70 per cent discount! 
Furthermore, all this has been achieved while surfing your favourite websites . . . and the item is available in your preferred region.
A group [...]

[Read more →]

Tags: News · Sally Hooton · This month's online edition

Postman is still a driving force for prompting response

January 16th, 2012 · No Comments

Even in the digital age, the traditional, physical, tangible mailbox is an effective way to steer the customer journey, says Andy Wood (pictured).
Tales of the death of the mailbox as an effective outlet for reaching consumers have been greatly exaggerated.
Indeed, despite the fact we seem to be well into the age of digital marketing, it [...]

[Read more →]

Tags: Features · This month's online edition

Exploring the eastern tropics, by Jonathan Lambert

January 16th, 2012 · No Comments

Founder/chairman of ACTON International, US-born Jon Lambert (pictured) died of cancer towards the end of last year. He was an acknowledged international marketing expert and penned many excellent features for DMI over the years, particularly sharing his wide knowledge of the Asian market.
His daughter, Allison Lambert, told DMI: “He fought a hard, but swift, battle with pancreatic [...]

[Read more →]

Tags: Classic Collection · This month's online edition

The Internet naming revolution has begun: farewell .com – hello .missiontomars!

January 16th, 2012 · 2 Comments

Businesses, charities, communities and other legal entities need to act fast to avoid missing out on the Internet domain name revolution, warns domain name management specialists, NetNames. 
From, January 12, ICANN, the body that regulates Internet naming conventions, has been open to applications to operate almost any characters after the ‘dot’, replacing conventional domain extensions such [...]

[Read more →]

Tags: News · Sally Hooton · This month's online edition

Bank marketers ‘need to increase use of digital media to engage customers’

December 20th, 2011 · No Comments

The intense global media and regulatory scrutiny of the financial services industry is giving bank marketers pause for thought: many are re-evaluating and assessing the best way to communicate, maintain customer confidence and quickly respond to anxiety or fear, reports the international Chief Marketing Officer (CMO) Council in a new report released today.
Entitled, ‘Delivering Positive [...]

[Read more →]

Tags: News · Sally Hooton · This month's online edition

European parcels market back on track; volumes return to pre-recession levels

December 5th, 2011 · No Comments

Internet trade has put the European market for courier, express and parcel (CEP) services back on track for growth, says management consultancy A T Kearney: 2010 saw the volume of shipments rise by six per cent compared with the year before to five billion and revenues grow by four per cent in the same period [...]

[Read more →]

Tags: News · Sally Hooton · This month's online edition

That was the year that was

November 22nd, 2011 · No Comments

Columnist Doug Sacks rants from the USA. You can argue with him here: doug@focus-worldwide.com
Business seemed to pick up around September. Best results are for those having contracts and business with the federal government. Business in Washington, DC is booming – the rest of the country, not so much. DC building construction is rampant and traffic [...]

[Read more →]

Tags: Columnists · Doug Sacks · This month's online edition

Australian plan for renewal sees profit in the post

November 17th, 2011 · No Comments

 Australia Post reports it has returned to profitable growth, releasing its annual results for the 12 months to the end of June 2011.
The results showed a 31.3 per cent increase in profit before tax for the year, up to AU$332.3m, on its $5bn revenue.
The company’s profits dropped last year, but it launched a business transformation [...]

[Read more →]

Tags: News · Sally Hooton · This month's online edition

Two reasons to use colour in print documents: costs are decreasing and response rates rising!

November 17th, 2011 · No Comments

Market leaders across sectors are now generating statements, invoices and other critical customer transactional documents in colour – in far greater numbers than ever before. Here, John Ricketts, sales director UK & Ireland, Pitney Bowes Document Messaging Technologies, examines why the balance has shifted towards colour communications.
While the benefits of colour print have been documented [...]

[Read more →]

Tags: Features · This month's online edition

‘Changes to UK VAT rules will push fulfilment from Guernsey to Switzerland’

November 15th, 2011 · No Comments

Fulfilment houses based in the Channel Islands which have been considering a move to Switzerland may well be spurred to take action, following changes in VAT rules.
The UK Government has announced that, from I April 2012, Low Value Consignment Relief (LVCR) will no longer apply to goods sent to the UK from the Channel lslands. [...]

[Read more →]

Tags: News · Sally Hooton · This month's online edition

``