The recession has generated a unique form of charity donor churn – donors are moving their support from domestic to international charities and environmental organisations.
In the last year, 12 per cent of UK givers have changed to a type of charity they regard as more worthy of support during a world economic crisis and a [...]
Recent articles tagged with the word "credit"
International charities win donors in recession-driven churn
July 15th, 2009 · No Comments
Tags: News · Sally Hooton · This month's online edition
Fast food chains rise up UK brand rankings as credit crunch bites
July 15th, 2009 · No Comments
The 12th annual Top 500 Superbrands survey, identifying the UK’s strongest consumer brands by polling the British public, has launched and reaffirms the success of the fast food chains and multiple supermarkets in the economic downturn.
Some of the brands showing the strongest year-on-year improvement in the survey include McDonald’s, which rises 227 places, Burger King, [...]
Tags: News · Sally Hooton · This month's online edition
Talk Back!
July 14th, 2009 · 18 Comments
Un-social media!
The world is Twittering and connecting, but what does it all mean for marketers?
Well, Rupert Murdoch isn’t sold. At this years annual Allen & Co schmooze-fest he warned against investing in Twitter and the general view is it’s impossible to monetise.
In a recent research note by Morgan Stanley, a 15-year-old analyst – Matthew Robson [...]
Tags: Columnists · Ian Hughes · This month's online edition
Direct mail volume ‘flattening, pointing to turnaround in US housing industry’
June 30th, 2009 · No Comments
After months of plummeting, mortgage and home equity marketing direct mail is finally levelling off in the US.
DM intelligence provider, Mintel Comperemedia, reports that for the past six months – after more than two years of declines – the number of home loan offers sent to Americans has been flat. From December 2008 to May [...]
Tags: News · Sally Hooton · This month's online edition
How to de-motivate your staff: tell them to clean the loo
June 15th, 2009 · No Comments
A campaign to beat the recession and keep staff in work has surveyed workers about bad boss behaviour and come up with some interesting examples of . . . er . . . bad boss behaviour.
Specific examples of de-motivating boss behaviour revealed by the Keep Britain Working survey include:
A charity boss who brought in his [...]
Tags: News · Sally Hooton · This month's online edition
Scrappage incentive scheme sparks new automotive file
June 10th, 2009 · No Comments
The UK Government’s new scheme to halt the slide of motor sales and help the environment – by offering incentive allowances for those trading in old bangers for new cars – has prompted a new database of prospects, aimed at car makers and dealerships.
In response to the Scrappage Incentive Allowance (SIA), London-based Scientia Data has launched [...]
Tags: News · Sally Hooton · This month's online edition
(The opt-out advantage)*
June 1st, 2009 · No Comments
Alastair Tempest looks…
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Tags: Alastair Tempest · Columnists
(Inside Hungary)*
June 1st, 2009 · No Comments
Susanne Hornikel has been re…
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Tags: Columnists · Susanne Hornikel
(Do ‘Twits’ care about privacy?)*
May 1st, 2009 · No Comments
A local humourist here suggested that Twitter will never catch on because people who Twitter will be called Twits.
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Tags: Columnists · Doug Sacks
(Want to do business? Head for Denmark )*
April 16th, 2009 · No Comments
Denmark has been ranked by Forbe…
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Tags: News · Sally Hooton


















