Online marketing list supplier, MarketingFile, has signed up to receive consumer prospect data from Callcredit Information Group.
The company, which provides business and consumer direct marketing data through its website, will aim to sell Callcredit’s universe of marketing contacts, tagged with a range of demographic, lifestyle and affluence indicators, to its 40,000 online customers. 
Callcredit Information Group [...]

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This year, organisers of the major Cannes Lions awards are honouring Jack Dorsey (pictured) – creator, co-founder and Executive Chairman of Twitter and the co-founder/CEO of Square. 
The Cannes Lions International Festival of Creativity is the world’s largest celebration of creativity in communications. Each year, it presents the Media Person of the Year Award to a [...]

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With the economic slowdown dragging on, new research shows that companies have made greater efforts to retain customers and stop them shopping around for the cheapest deals.
Retail loyalty specialist GI Insight has found that, over the past few years, companies have increased focus on their customer retention and relationship management strategies, with 74 per cent [...]

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Ollie Bath (pictured) discusses insight, analysis and the need for the right tools to track the customer journey to the last click.
In ad tech there’s an overwhelming need for simplicity, transparency and accountability. As a former client-side marketer, I’m well aware of the enormous leap of faith made when investing media spend, let alone media [...]

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The Institute of Direct and Digital Marketing has a new addition to its body of professional advisory councils. The IDM Marketing Capabilities Council held its inaugural meeting earlier this month and today announces its mission and objectives.
The new council of senior practitioners from brands including Callcredit, Heineken, Microsoft, Nokia and Telefonica, (details at theidm.com/mcc) has [...]

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Mark Francis says the traditional channel has weathered the recession better than any other.
First published: DMI April/May 2010.
Some predicted the stigma of spam would be direct mail’s death knell. But, by forcing marketers out of their single-channel mindset, it’s proving a loyal ally in the fight for return on investment (ROI).
2009 was the year that marketing [...]

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Professional social networking has a big role to play in helping Russian media and western European advertisers and marketers realise new opportunities, reports Peter Crosby (pictured).
According to research from Price Waterhouse Coopers (PwC), Russian media is set to dominate Europe in terms of market share and turnover in the next few years. 
In 2010 alone, the [...]

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Now in its 12th year, the latest Reader’s Digest European Trusted Brands Survey confirms that, even when times get tough, consumers still remain loyal to the brands and services they trust the most. The survey questioned more than 27,000 Europeans living in 15 different countries to show that, in most cases, the trusted brands of [...]

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Daryl Upsall says non-profits are choosing to change the world one donor at a time now.
First published: DMI Jan/Feb 2010.
If you are a 38.5-year-old professional woman who feels you are attracting more than the usual level of attention when you walk down the street,  blame it on a lunchtime conversation which took place in Vienna [...]

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John McWilliams shows how, with care, B2B marketing on a multi-national scale can be successfully achieved.
First published: DMI April/May 2010
There’s a misconception that any marketing material directed towards a business audience has to be dressed up in a sober suit.
The fact is, nobody was ever bored into doing something!
You have to stimulate and motivate your [...]

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