The EU-driven legislation designed to protect web-users from being tracked by cookies without their consent, comes into force in May. Companies with online services need to ensure compliance with the law as the Information Commissioner’s Office (ICO) has powers to penalise non-compliant companies after May.
Although he believes the legislation to be over-protective, Jonathan Erwin [...]
Recent articles tagged with the word "data"
Which way will the cookie crumble come May 2012?
February 3rd, 2012 · No Comments
Tags: Editorial · This month's online edition
MMA hosts brand and agency briefing and debates lessons learnt in 2011
January 25th, 2012 · No Comments
The international Mobile Marketing Association (MMA) is staging its first Brand and Agency Briefing of 2012 in London next week.
The event will feature an interactive panel debate focused on mobile marketing strategies and tactics used over the recent Christmas period – illustrated through case studies demonstrating how brands are leveraging the mobile channel.
Renowned speakers and [...]
Tags: News · Sally Hooton · This month's online edition
Call for international case studies for USA DMA’s Vegas show
January 24th, 2012 · No Comments
Delegates planning to attend the annual USA DMA conference and exhibition in October, have the chance to give it more of an international flavour this year.
After the 2011 show, visitors from around the world expressed hopes for less US-focused programming this time. Organisers have responded by asking for ‘best in class’ international case studies to [...]
Tags: News · Sally Hooton · This month's online edition
Marketing spend up again despite slump in confidence: Bellwether study
January 19th, 2012 · No Comments
The latest Bellwether survey, published today by the Institute of Practitioners in Advertising (IPA), reveals that marketing budgets were revised up in Q4 for a second successive quarter, as companies sought to protect market share against competitors.
With 20 per cent of companies reporting an upward revision compared to 19 per cent that reported a reduction, [...]
Tags: News · Sally Hooton · This month's online edition
Amadeus helps Which? get closer to its customers: case study
January 18th, 2012 · No Comments
Business solutions specialist Amadeus Software Limited, has helped UK consumer rights magazine publisher Which? develop an agile, scalable Customer Relationship Management (CRM) system, cutting data processing time from days to hours.
The customised SAS solution began delivering a return on investment immediately and will pay for itself within 12 months, the company reports.
Which? used to be a [...]
Tags: News · Sally Hooton · This month's online edition
Uni-Marketing appointed for National Geographic data management
January 17th, 2012 · No Comments
UK-based list broker/manager, Uni-Marketing, has been appointed to exclusively manage the international database of the National Geographic Society (worldwide excluding USA/Canada).
The National Geographic Society was founded in 1888 as a non-profit organisation and has maintained its mission to increase and distribute geographic knowledge around the globe. The society has earned a worldwide reputation as the [...]
Tags: News · Sally Hooton · This month's online edition
Customers are unique individuals, not a segment: be personal and learn what makes them tick
January 16th, 2012 · No Comments
David Excell (pictured) discusses what it means to really understand customer buying behaviour
How well do you know your customers?
Not your customer base as a homogenised whole; your individual customers?
With minimal growth forecast throughout most of the industrialised world during 2012, never has it been more important for consumer-facing businesses to initiate direct marketing that delivers [...]
Tags: Features · This month's online edition
Postman is still a driving force for prompting response
January 16th, 2012 · No Comments
Even in the digital age, the traditional, physical, tangible mailbox is an effective way to steer the customer journey, says Andy Wood (pictured).
Tales of the death of the mailbox as an effective outlet for reaching consumers have been greatly exaggerated.
Indeed, despite the fact we seem to be well into the age of digital marketing, it [...]
Tags: Features · This month's online edition
CRM and the ’seven signs of life’
January 16th, 2012 · No Comments
Breathe new life into an ailing Customer Relationship Management (CRM) strategy, says Carolyn Bondi (pictured), who has first aid tips to nurse it back on its feet.
This year more than ever, sales figures need to be busily multiplying. But if you suspect your campaigns could be dead on arrival, it’s time to check your CRM [...]
Tags: Features · This month's online edition
Marketers merge to create new B2B multi-channel solution
January 11th, 2012 · No Comments
UK-based marketing firms Cyance and 360 Business Marketing have announced they have completed a merger of their businesses.
Both companies have experienced rapid growth over the last year and have significant plans to build on this by combining their skillsets and services.
Based in Oxfordshire, Cyance is an award-winning B2B multi-channel marketing company with a UK and [...]
Tags: News · Sally Hooton · This month's online edition





















