Consider the scenario where the information acquired in real time at a touchpoint from an enquirer is matched to the information held in a marketing database. The touchpoint management process can exist off-site in the ‘cloud’.

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 Keith Wiser has written a book, bringing his global perspective on the past, present and future of direct marketing.
‘The trouble with the world today is that no-one respects their parents and everyone wants to write a book.’
Cicero wrote those words more than 2,000 years ago.
Today, I have considerably less trouble with the former than [...]

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After advising the UK Information Commissioner’s Office on how marketers will engage with the new Privacy Notices Code of Practice, Nick Martin airs his views on the future of privacy in DM and online.
There aren’t many people who’d admit that their approach to data privacy isn’t quite best practice. But nonetheless, with reasonably generous legislation [...]

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Communications professionals involved in marketing, sales or data research can breathe a collective sigh of relief following the launch of ‘Ireland by the Numbers’, a six-page data guide of Irish companies by type, size, employees and location.
Published by list and database consultancy, The Bill Moss Partnership, this snapshot of the most valuable data available on [...]

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British postal operator Royal Ma…
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The UK Government’s new scheme to halt the slide of motor sales and help the environment – by offering incentive allowances for those trading in old bangers for new cars – has prompted a new database of prospects, aimed at car makers and dealerships.
In response to the Scrappage Incentive Allowance (SIA), London-based Scientia Data has launched [...]

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Sergio Pilu (pictured below) reports from I…
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International integrated marketing platform provider, Alterian, and interactive marketing services company, Acxiom, have signed a new and expanded agreement which will see a global roll-out of existing and new Acxiom solutions that incorporate Alterian technology.
 
Acxiom currently uses Alterian technology in many of its custom database solutions, as well as in Acxiom MarketEdge-X™, a solution that [...]

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Susanne Hornikel has been re…
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B2B marketing data consultancy, Information Arts, has launched BASE – a new segmentation system to allow access to the lifestyle and buying attributes of the self-employed – a traditionally difficult target zone due to a lack of data and insight.
New research by Information Arts shows the self-employed behave and make purchasing decisions more like [...]

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