The EU-driven legislation designed to protect web-users from being tracked by cookies without their consent, comes into force in May. Companies with online services need to ensure compliance with the law as the Information Commissioner’s Office (ICO) has powers to penalise non-compliant companies after May.
Although he believes the legislation to be over-protective, Jonathan Erwin [...]

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Delegates planning to attend the annual USA DMA conference and exhibition in October, have the chance to give it more of an international flavour this year.
After the 2011 show, visitors from around the world expressed hopes for less US-focused programming this time. Organisers have responded by asking for ‘best in class’ international case studies to [...]

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UK-based list broker/manager, Uni-Marketing, has been appointed to exclusively manage the international database of the National Geographic Society (worldwide excluding USA/Canada).
The National Geographic Society was founded in 1888 as a non-profit organisation and has maintained its mission to increase and distribute geographic knowledge around the globe. The society has earned a worldwide reputation as the [...]

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Breathe new life into an ailing Customer Relationship Management (CRM) strategy, says Carolyn Bondi (pictured), who has first aid tips to nurse it back on its feet. 
This year more than ever, sales figures need to be busily multiplying. But if you suspect your campaigns could be dead on arrival, it’s time to check your CRM [...]

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UK-based marketing firms Cyance and 360 Business Marketing have announced they have completed a merger of their businesses. 
Both companies have experienced rapid growth over the last year and have significant plans to build on this by combining their skillsets and services. 
Based in Oxfordshire, Cyance is an award-winning B2B multi-channel marketing company with a UK and [...]

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Kaleidoscope – a major home shopping fashion retailer – has awarded the management of its third-party marketing opportunities to UK-based MediaLab Group. 
Part of Freemans Grattan Holdings – one of the biggest fashion retailers in the world – Kaleidoscope has been operating for almost three decades and has built up a wealth of experience in promoting [...]

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Benefit your business by delving deeper for real feedback, suggests Roy Kemp (pictured).
If you asked the majority of businesses – wherever they are based in the world – whether they ask their customers if they are satisfied with the products and services with which they are provided, they would probably say ‘Yes!’.
However, if you were [...]

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If you have ever fancied the idea of owning festive domain names, such as ilovechristmas.co.uk, Christmasday.co.uk and Christmascarols.co.uk, you might want to tell your accountant, rather than Santa, about getting them for you.
The domains above are being auctioned by online domain specialist Sedo, which is also exclusively listing for sale Christmas.co.uk, along with a number [...]

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Free registration has opened for the UK’s largest and longest-running marketing, media and advertising event, Technology for Marketing & Advertising (TFM&A), which is co-locating in central London with Online Advertising & Affiliate Expo (OA&A) and the newly launched Direct Marketing Expo (DMX).
Visitors can now register free for the 12th annual TFM&A exhibition, taking place at [...]

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Market leaders across sectors are now generating statements, invoices and other critical customer transactional documents in colour – in far greater numbers than ever before. Here, John Ricketts, sales director UK & Ireland, Pitney Bowes Document Messaging Technologies, examines why the balance has shifted towards colour communications.
While the benefits of colour print have been documented [...]

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