Business-to-business (B2B) information provider EuroContactPool has announced an expansion of its pan-European business data services to provide local expertise in five additional countries: Denmark, Finland, Germany, Norway and Switzerland.
EuroContactPool enables companies worldwide to access accurate B2B data. The expansion marks a major Europe-wide investment by EuroContactPool’s parent group, Bisnode – a pan-European business information provider which employs 3,000 [...]

[Read more →]

Turbocharge your communications with an integrated marketing management solution, says Conny Lutz – marketing manager at Aprimo (pictured).
One size fits all. At least, that’s what marketers used to think – and even if they weren’t thinking it, they certainly practised it.
How often did the same letter go to every customer on the books without any [...]

[Read more →]

Neolane – a French marketing software provider – has been selected by the Flo Group, one of the leaders in France for commercial catering, to provide support for the new My Card customer loyalty program from Hippopotamus. Personalised communications will be multi-channel – via mail, email, mobile and for the first time through sales receipts.
Hippopotamus [...]

[Read more →]

Simon Lawrence has stepped down from his role as CEO of Information Arts, the insight-led B2B database marketing solutions company he founded in 1999 in the UK.
Lawrence (pictured) built Information Arts into a brand associated with quality and innovation that is now recognised as a major provider of B2B data and analysis to blue chips [...]

[Read more →]

Deutsche Post Adress unveils address maintenance portal 
Deutsche Post Adress has launched a unique online portal offering high quality international address records. The postadressglobal.com website also provides valuable information on maintaining customer data for businesses across Europe and beyond. 
At the heart of the new website is a database of detailed information on address management in individual [...]

[Read more →]

The Branded Content Marketing Association (BCMA) has launched into the Russian market, opening BCMA Russia.
Under a chapter agreement with AdIndex and OMD Fuse, BCMA Russia will champion the cause of branded content in this rapidly-expanding market. The organisation says the move is an important development in helping brands and agencies harness the power of content [...]

[Read more →]

The EU-driven legislation designed to protect web-users from being tracked by cookies without their consent, comes into force in May. Companies with online services need to ensure compliance with the law as the Information Commissioner’s Office (ICO) has powers to penalise non-compliant companies after May.
Although he believes the legislation to be over-protective, Jonathan Erwin [...]

[Read more →]

Delegates planning to attend the annual USA DMA conference and exhibition in October, have the chance to give it more of an international flavour this year.
After the 2011 show, visitors from around the world expressed hopes for less US-focused programming this time. Organisers have responded by asking for ‘best in class’ international case studies to [...]

[Read more →]

UK-based list broker/manager, Uni-Marketing, has been appointed to exclusively manage the international database of the National Geographic Society (worldwide excluding USA/Canada).
The National Geographic Society was founded in 1888 as a non-profit organisation and has maintained its mission to increase and distribute geographic knowledge around the globe. The society has earned a worldwide reputation as the [...]

[Read more →]

Breathe new life into an ailing Customer Relationship Management (CRM) strategy, says Carolyn Bondi (pictured), who has first aid tips to nurse it back on its feet. 
This year more than ever, sales figures need to be busily multiplying. But if you suspect your campaigns could be dead on arrival, it’s time to check your CRM [...]

[Read more →]