The international Mobile Marketing Association (MMA) is staging its first Brand and Agency Briefing of 2012 in London next week. 
The event will feature an interactive panel debate focused on mobile marketing strategies and tactics used over the recent Christmas period – illustrated through case studies demonstrating how brands are leveraging the mobile channel. 
Renowned speakers and [...]

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A direct and digital marketing campaign which makes money for its brand is, of course, top of the wish-list for all marketers. But they also hope to deliver creative originality, a promotion which has broad appeal and – in today’s multi-media world – one which successfully leverages all channels and consumer touchpoints.
The campaign you believe [...]

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Columnist Ian Hughes rants about the latest issues affecting our industry. This time, he debates whether businesses should befriend social media and says: Elephants are not social, either!
Back in 2000, I remember giving lectures about the fact that businesses need to  get on to the Internet. ‘If you don’t, you will die,’ was my rough [...]

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Take control and innovate or risk the wrath of both consumers and regulators, says Colin O’Malley (pictured).
The ePrivacy Directive has been hiding in plain sight for almost two years now, but marketers remain woefully uniformed of its implications. Many have held back from engaging with the law because they don’t like its requirements and they [...]

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What is the issue which is currently business-crucial and marketing-critical? Innovation. So says the UK-based Chartered Institute of Marketing, which is organising a major conference, focusing on that opinion, on Tuesday November 8 at the London Marriott Hotel Grosvenor Square. 
Speakers from global brands including Cisco Systems, Dr Foster Intelligence, Hiscox, Google UK and Rolls-Royce will [...]

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Insight available from online tracking is a fast growing torrent, says Tod Norman (pictured).Tod Norman
Today, integrated communications is the norm, not simply because it works but because brave clients and agencies worked hard to make it work.
Yet insight, a vital part of the marketing mix, still remains un-integrated, thereby making the vast majority of companies [...]

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Nick Fuller (pictured) responds to recent research from Forrester about declining European email affinity.
Forrester’s recent report on consumer attitudes to email showed a trend across Europe for declining consumer attention and increasing likelihood to delete.  Although the reasons often vary by country (particularly around attitudes to privacy), the overall picture is pretty consistent and amply [...]

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The availability of new carrier-grade network switching is changing the debate, says Manish Sablok (pictured).
Outsourcing and in-sourcing of technology infrastructure have long been hot topics for major organisations and there is a definite flux between a preference for one over the other – based on cost, then on control.
The technology available today helps to create a [...]

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Marcus Dacombe (pictured) views a selection of successful viral campaigns and discusses their winning features.
Viral marketing has become an increasingly important tool employed by brands, which appeals because of its low cost and organic nature – consumers share the message, rather than being pushed by the brand.
Some campaigns have generated a huge amount of buzz [...]

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Major UK door drop marketing firm Link Direct has written to the BBC director general Mark Thompson demanding a right to reply following a BBC One Panorama television programme which it claims fundamentally misrepresented its industry. 
Chris Roxburgh, a director of the Birkenhead-based door drop firm, said he is furious about the contents of the Panorama [...]

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