Un-social media!
The world is Twittering and connecting, but what does it all mean for marketers?
Well, Rupert Murdoch isn’t sold. At this years annual Allen & Co schmooze-fest he warned against investing in Twitter and the general view is it’s impossible to monetise.
In a recent research note by Morgan Stanley, a 15-year-old analyst – Matthew Robson [...]

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Permission marketing experts Rosemary Smith and Jenny Moseley lift the veil on privacy notices.
Be honest, do you always read and fully understand privacy notices when you submit your personal data? If the answer is ‘No’ you would not be alone.
Earlier this year, a You Gov poll in the UK revealed that half  of consumers don’t [...]

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Stephan Merz is aiming to keep us up-to-date with ever-changing regulations.
Over the past nine months, the German direct marketing industry has been monitoring the arguments concerning changes to our privacy law, and lobbying over potential increased enforcement of sanctions which are already in place for any violations of the rules.
When I last reported in this [...]

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UK-based telephone fundraising organisation, Relationship Marketing, is calling on the fundraising sector to appeal against a ‘miscarriage of justice’ that it claims led to charity fundraising calls being treated the same as commercial telesales.
Chief executive Hugh McCaw (pictured below) wants the government to revisit its decision – made in 1998 – not to give charities [...]

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Sally Hooton reports on industry events last month in Madrid.
International marketers gathered in Spain’s capital last month for two days of debate, followed by a surprisingly entertaining awards gala.
While some awards events can be tedious for those who aren’t contenders, the Spanish turned their annual IMAN ceremony into a well-attended delight for all, with humour [...]

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Doug Sacks sums up the headl…
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A new award honouring individual pioneers in the direct and interactive marketing industry has been presented to Diane Rinas (pictured), senior marketing manager at DHL Global Mail.
The winner of the FEDMA & Holmen Paper European Direct Marketer of the Year 2009 glass trophy – designed by Latvian agency Marketing House – was announced during the [...]

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All channels have their place, says Trish Dominy.
List managers and brokers have to be ‘agnostic’ about media channels – which means they can stand back and watch the debate about whether online or offline delivers best results.
 In fact, the term ‘debate’ is probably a bit of an understatement; maybe ‘war’ would be a better description [...]

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It was billed as a one-day meeting of like-minded business executives, with the opportunity to talk to the expert speakers. And that’s just how it turned out.
The first of its kind, the iDi Marketers Forum staged in New York City last month has drawn much acclaim for offering the opportunity for international direct and interactive [...]

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There’s an extra special reason to attend the ever-popular springtime gathering of direct and interactive marketers at the side of the River Thames this month . . .
The eighth annual International Direct Marketing Networking Party at the Little Ship Club will be starting earlier than its usual evening slot on Monday April 27, to [...]

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