Email conversion rates have become the most pressing concern for the UK email marketing sector, research published by the UK Direct Marketing Association (DMA) reveals. 
According to the findings of the DMA Email Marketing Council’s fifth annual National Client Email Report, sponsored by Alchemy Worx, 48 per cent of email marketers say conversion rates are now [...]

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Conversational marketing technology provider Neolane has announced Ikano Bank as its latest financial services customer in Europe. 
Ikano Bank will implement the Neolane platform to help it boost effectiveness of its marketing communications through building closer, more personalised relationships with its Nordic customers and enabling it to manage cross-channel marketing campaigns. To help define campaign processes, [...]

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Nearly half of UK marketers say they aren’t confident their efforts to gain consumer consent to place cookies on their devices will meet the new requirements of the ePrivacy Directive, research has revealed.  
The finding comes from a survey of more than 150 of the UK’s top marketing agencies, conducted by the UK Direct Marketing [...]

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Online marketing list supplier, MarketingFile, has signed up to receive consumer prospect data from Callcredit Information Group.
The company, which provides business and consumer direct marketing data through its website, will aim to sell Callcredit’s universe of marketing contacts, tagged with a range of demographic, lifestyle and affluence indicators, to its 40,000 online customers. 
Callcredit Information Group [...]

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Adam Stewart (pictured) charts how commerce has changed in just a few months and discusses ways to reach a borderless 24/7 shopping community.
Over the last 18 months, the e-commerce sector has seen phenomenal growth and, despite tough conditions on the high street, sales online remain buoyant. In fact, research from Forrester has predicted that online retail [...]

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The USA DMA has announced that Larry Kimmel has resigned as CEO to join the agency Hawkeye.  
To help with the transition, Kimmel will continue as President Emeritus of the DMA and will serve in a senior advisory capacity.  
DMA executive vice-president of Washington Operations, Linda Woolley, will become the organisation’s acting president and CEO. [...]

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The Institute of Direct and Digital Marketing (IDM) has announced it has secured global consulting firm McKinsey & Company to speak at its annual B2B Marketing conference, sponsored by D&B, on Thursday May 24.
McKinsey’s session, Find Big Growth in Big Data, will share global perspectives on how to make sense of the phenomenal amount and [...]

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This year, organisers of the major Cannes Lions awards are honouring Jack Dorsey (pictured) – creator, co-founder and Executive Chairman of Twitter and the co-founder/CEO of Square. 
The Cannes Lions International Festival of Creativity is the world’s largest celebration of creativity in communications. Each year, it presents the Media Person of the Year Award to a [...]

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A ‘how to’ guide has been published to help email marketers working towards compliance with the revised EU ePrivacy Directive.
The UK Direct Marketing Association (DMA) and the Internet Advertising Bureau (IAB) have collaborated on the guide, which establishes the principle of transparent communication when informing consumers about the kind of technologies used in email campaigns [...]

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Philip Penlington (pictured) says it’s not just the Queen’s Jubilee and the Olympics which marketers should be leveraging.
In the UK currently, now is the quiet before the storm of a summer of great events which will take over media and public interest very soon: the Queen’s Diamond Jubilee, the Euro 2012 football tournament with both [...]

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