The EU-driven legislation designed to protect web-users from being tracked by cookies without their consent, comes into force in May. Companies with online services need to ensure compliance with the law as the Information Commissioner’s Office (ICO) has powers to penalise non-compliant companies after May.
Although he believes the legislation to be over-protective, Jonathan Erwin [...]
Recent articles tagged with the word "direct"
Which way will the cookie crumble come May 2012?
February 3rd, 2012 · No Comments
Tags: Editorial · This month's online edition
Financial-product customers prefer to obtain marketing information online, new research shows
February 3rd, 2012 · No Comments
Paul Seabrook (pictured) examines the latest fast.MAP survey results.
Websites – whether independent, comparison or brand-owned – together continue to be people’s main financial service research routes, each used by around three out of ten consumers, according to new research.
Also revealed are people’s main reasons for selecting the financial brands they use – they include the [...]
Tags: Features · This month's online edition
Eurostar selects new pan-European creative agency
February 1st, 2012 · No Comments
Eurostar, the high-speed passenger train service linking London and mainland Europe, has selected AMV BBDO to provide creative and advertising services across all markets, following a multi-stage pitch process.
AMV BBDO will work alongside Eurostar as lead creative agency in the strategic development of its pan-European advertising. In partnership with CLM BBDO, which will take responsibility [...]
Tags: News · Sally Hooton · This month's online edition
Consumers vote for innovative products while seeking to save cash
February 1st, 2012 · No Comments
This year’s UK Product Of The Year Awards winners have been announced and the votes have revealed that consumers, feeling the financial squeeze, are giving up luxuries such as beauty products and takeaway coffees, in favour of multi-tasking products.
More than 9,000 consumers voted to determine the results of the 2012 Product of the Year survey, [...]
Tags: News · Sally Hooton · This month's online edition
International Direct Marketing Day to showcase the best campaigns
January 30th, 2012 · No Comments
It’s hugely informative, it’s especially for international marketers and it’s free! Make sure you sign up to be part of the International Direct Marketing Day being held on Tuesday March 13 (9am-4pm GMT) on a screen near you!
This extra special online event will showcase the most successful direct and digital marketing campaigns from around Europe, [...]
Tags: News · Sally Hooton · This month's online edition
E-retailers losing ‘millions in sales’ by ignoring online customer enquiries, says report
January 27th, 2012 · No Comments
The UK’s e-retailers are losing millions of pounds in sales by failing to respond to customers’ online requests for product and service information, new research has revealed.
The findings of a survey of 217 companies trading in ten different retail sectors, conducted on behalf of the UK Direct Marketing Association’s Response Management Council, show that one-in-ten [...]
Tags: News · Sally Hooton · This month's online edition
Call for international case studies for USA DMA’s Vegas show
January 24th, 2012 · No Comments
Delegates planning to attend the annual USA DMA conference and exhibition in October, have the chance to give it more of an international flavour this year.
After the 2011 show, visitors from around the world expressed hopes for less US-focused programming this time. Organisers have responded by asking for ‘best in class’ international case studies to [...]
Tags: News · Sally Hooton · This month's online edition
Posts consider postal e-services strategically important for future: study
January 24th, 2012 · No Comments
New UPU study provides insight into 20 years of e-services development
Seventy per cent of Posts worldwide consider postal e-services strategically important for the future, according to a unique study by the Universal Postal Union (UPU), measuring the development of these services.
The research also establishes an important industry index against which to monitor e-services’ evolution.
The study [...]
Tags: News · Sally Hooton · This month's online edition
Secured Mail acquires part of DHL Global Mail UK
January 19th, 2012 · No Comments
UK-based independent postal operator, Secured Mail, has acquired the Downstream Access (DSA) Division of DHL Global Mail UK. The agreement is subject to contract.
The deal, for an undisclosed sum includes a mail depot in Crick, Northamptonshire, with 55 staff and increases Secured Mail’s share of the market.
Existing clients of DHL Global Mail UK’s DSA unit [...]
Tags: News · Sally Hooton · This month's online edition
Marketing spend up again despite slump in confidence: Bellwether study
January 19th, 2012 · No Comments
The latest Bellwether survey, published today by the Institute of Practitioners in Advertising (IPA), reveals that marketing budgets were revised up in Q4 for a second successive quarter, as companies sought to protect market share against competitors.
With 20 per cent of companies reporting an upward revision compared to 19 per cent that reported a reduction, [...]
Tags: News · Sally Hooton · This month's online edition





















