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Recent articles tagged with the word "economic"

Google’s ‘digital evangelist’ heads for top speaker spot at SES London 2012

February 1st, 2012 · No Comments

Avinash Kaushik will be the keynote speaker at SES London, taking place February 20-24 at The Queen Elizabeth ll Conference Centre, Broad Sanctuary in London.  
As the ‘digital evangelist’ for Google, he will share his unique perspectives during his welcome session, titled ‘Business Optimisation in a Digital Age’; exploring balancing multimedia channels, grounding your digital [...]

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Tags: News · Sally Hooton · This month's online edition

Consumers vote for innovative products while seeking to save cash

February 1st, 2012 · No Comments

This year’s UK Product Of The Year Awards winners have been announced and the votes have revealed that consumers, feeling the financial squeeze, are giving up luxuries such as beauty products and takeaway coffees, in favour of multi-tasking products.
More than 9,000 consumers voted to determine the results of the 2012 Product of the Year survey, [...]

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Tags: News · Sally Hooton · This month's online edition

Court dismisses Polish mail monopoly case

January 30th, 2012 · No Comments

Poland’s national postal service, Polish Post, has lost a key court battle against a private sector competitor it claimed was delivering mail in violation of the country’s monopoly protections.
The verdict of the district court in Krakow is open to a possible appeal, reports Post&Parcel.
Although Poland has to fully open up its postal market to competition [...]

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Tags: News · Sally Hooton · This month's online edition

E-retailers losing ‘millions in sales’ by ignoring online customer enquiries, says report

January 27th, 2012 · No Comments

The UK’s e-retailers are losing millions of pounds in sales by failing to respond to customers’ online requests for product and service information, new research has revealed.
The findings of a survey of 217 companies trading in ten different retail sectors, conducted on behalf of the UK Direct Marketing Association’s Response Management Council, show that one-in-ten [...]

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Tags: News · Sally Hooton · This month's online edition

Marketing spend up again despite slump in confidence: Bellwether study

January 19th, 2012 · No Comments

The latest Bellwether survey, published today by the Institute of Practitioners in Advertising (IPA), reveals that marketing budgets were revised up in Q4 for a second successive quarter, as companies sought to protect market share against competitors.  
With 20 per cent of companies reporting an upward revision compared to 19 per cent that reported a reduction, [...]

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Tags: News · Sally Hooton · This month's online edition

Customers are unique individuals, not a segment: be personal and learn what makes them tick

January 16th, 2012 · No Comments

David Excell (pictured) discusses what it means to really understand customer buying behaviour
How well do you know your customers?
Not your customer base as a homogenised whole; your individual customers?
With minimal growth forecast throughout most of the industrialised world during 2012, never has it been more important for consumer-facing businesses to initiate direct marketing that delivers [...]

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Tags: Features · This month's online edition

Marketing enters the C-suite

January 16th, 2012 · No Comments

Five big issues facing global companies
Dominique Turpin (pictured) discusses the business worries which he believes are currently keeping senior global executives awake at night.
Right now, of course, the health of the global economy and unpredictable exchange rates are top of the list of concerns keeping executives from sleeping soundly. But, in my conversations with business [...]

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Tags: Features · This month's online edition

Exploring the eastern tropics, by Jonathan Lambert

January 16th, 2012 · No Comments

Founder/chairman of ACTON International, US-born Jon Lambert (pictured) died of cancer towards the end of last year. He was an acknowledged international marketing expert and penned many excellent features for DMI over the years, particularly sharing his wide knowledge of the Asian market.
His daughter, Allison Lambert, told DMI: “He fought a hard, but swift, battle with pancreatic [...]

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Tags: Classic Collection · This month's online edition

La Poste Group responds to DHL Global Mail’s withdrawal of some UK services

January 12th, 2012 · No Comments

In a communication circulated last week, DHL Global Mail UK announced that, after completing a strategic review of the UK international mail market, it has concluded that the provision of wrapping and worldwide distribution services to publishers and associated industries are no longer commercially viable, and plans to withdraw from offering these services by the end [...]

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Tags: News · Sally Hooton · This month's online edition

Industry warns removal of Royal Mail price controls ‘could drive businesses away from mail’

December 14th, 2011 · No Comments

Proposed changes to postal regulations to remove price controls on the cost of UK postal operator Royal Mail’s commercial bulk mailing services, could undermine competition and threaten the long-term prospects of the medium by driving businesses away from using mail, the UK Direct Marketing Association has warned.
The comments follow a high-level summit of business mail [...]

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Tags: News · Sally Hooton · This month's online edition

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