UK-based data marketing company, The REaD Group, has announced the launch of the second Charity Data Bursary. Committed to helping marketers working in the voluntary sector to maximise their fundraising revenue, the total bursary fund of £60,000 will be split into two individual awards to appeal to both large and smaller charities.

Charities with annual income [...]

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Poor data management and too much contact with supporters is affecting charitable donations. 
That’s the finding of a study for data asset management specialist The REaD Group, which was looking for ways for charities to increase their fundraising. 
Consumer perception of how charities market their services and the way they use and manage supporter data has changed [...]

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Despite a steady fall in the rate of Chinese economic growth over the past two years, official GDP statistics continue to suggest current growth of more than eight per cent.
Based on both private sector surveys (IPSOS and Nielsen) and official consumer confidence polls, six out of the seven most recent assessments of consumer views suggest [...]

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Failing to follow the digital lead set by their US rivals, ‘Luddite’ British retailers are wasting £32m every year by dispensing paper receipts. This jumbo paper trail weighs the equivalent of 1,380 male elephants!
By contrast, increasing numbers US retailers including Apple, Sears, Kmart, Gap, Banana Republic, Best Buy and Old Navy routinely issue digital receipts [...]

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With the economic slowdown dragging on, new research shows that companies have made greater efforts to retain customers and stop them shopping around for the cheapest deals.
Retail loyalty specialist GI Insight has found that, over the past few years, companies have increased focus on their customer retention and relationship management strategies, with 74 per cent [...]

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Last month, the UK slipped into its first double-dip recession since 1975, with its national statistics office reporting that the economy shrank 0.2 per cent in the first quarter of 2012, following a contraction of 0.3 per cent in the last quarter of 2011. The Bank of England is forecasting that the economic misery will [...]

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The fall-out from the 2008 financial crisis has led to Icelanders considering switching to the Canadian dollar instead of the European currency.
A tiny Nordic country of just of 330,000 people, Iceland is expected to hold a referendum on EU membership early next year. But the euro crisis has shaken confidence in the Union as an [...]

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A new service, called ‘2nd Use Data’, has been introduced to the market as a direct response to current economic difficulties.
UK data provider The Data Partnership has launched the service to provide companies with the opportunity to buy fresh data on a shoe-string budget. 
‘2nd Use Data’ provides data and leads generated by The Data Partnership [...]

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UK advertising spend grew by 2.7 per cent in 2011 reaching £16.1 billion in total, according to Advertising Association figures produced by Warc. 
Growth is expected to continue in 2012 with new forecasts predicting a 3.8 per cent increase, well ahead of growth across the rest of the UK economy.
The AA/Warc Expenditure Report encompasses print, TV, [...]

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Rapide launches poll to determine the future of customer experience innovation
The customer is king – or, at least, the customer has to be king in an era of economic hardship where, more than ever before, customer experience is providing the key to success for some of the biggest brands. 
Customer experience is the hot topic – [...]

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