What will the world of logistics and postal delivery look like in 2050? Deutsche Post DHL has a very good idea, because it has conducted a major study into the subject.
‘Delivering Tomorrow: Logistics 2050′ examines trade, business and society alongside potential globalisation, economic and social development, technological advancement and even environmental conditions, to give a [...]

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Chris Merrington (pictured) points out the mistakes to avoid when negotiating.
How good are you at negotiating? What do you do well and not so well? How much better could you be?
I work with agency people and sales people and see lots of similar mistakes and faux pas being made by them, which can be so [...]

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Mark Francis says the traditional channel has weathered the recession better than any other.
First published: DMI April/May 2010.
Some predicted the stigma of spam would be direct mail’s death knell. But, by forcing marketers out of their single-channel mindset, it’s proving a loyal ally in the fight for return on investment (ROI).
2009 was the year that marketing [...]

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First published, DMI, May 2005.
Guest author Nick Backhouse (pictured) looks at how agencies can deliver campaigns with global reach and local impact.
There is an old adage in retailing when thinking about national retail chains: ‘Retailers may think nationally, but their customers buy locally.’
Well, the same applies for global marketing in the business-to-business sector, but ten-fold plus. 
Taking a [...]

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Evidence gathered by the UK Direct Marketing Association (DMA) has revealed the potential financial impact of the draft EU Data Protection Regulation on UK companies involved with data-driven marketing. 
Published by the DMA under condition of anonymity, case studies submitted by eight companies operating in various marketing industry sectors detail how the current formulation of the [...]

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David Howlett brings insight into the emotional factors governing consumer choice.
First published: DMI March 2010.
If market research is really effective, why do about 90 per cent of new products fail? Relaunches of existing long-established brands often run into problems, too. Are current market research methods as good as they could be?
New products are launched that [...]

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Online advertising to increase by 12.8%; TV by 5.0%; print by 0.5%
Following 3.8 per cent growth in 2011, global advertising spending is expected to grow by 4.9 per cent in 2012 to $465.5 billion, according to the latest Global Advertising Forecast from Strategy Analytics. 
Although total UK advertising spending is expected to increase by slightly less [...]

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The UK’s 2012 Electoral Roll has seen a rise of nearly one per cent in the number of adults registering to vote – and fall of five per cent in the number of those ticking the opt-out box. 
Data expert, Equifax, says the 0.8 per cent increase in voters and the drop in opt-outs could reflect [...]

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The rapid rise of mobile Internet access will almost double the monetary value of the Internet economy within the G20 nations by 2016.
In a study on behalf of Google, global management consulting firm The Boston Consulting Group (BCG) forecasts that the surge in online economic growth will be fuelled by the explosive upswing in smartphone [...]

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Global adspend will increase by +5.4 per cent in 2012, a downgrade of -0.9 percentage points since August, says the  latest Consensus Ad Forecast from marketing intelligence service Warc.
The Eurozone debt crisis is taking its toll on adspend prospects for major euro economies. In 2012, Germany, France, Italy and Spain are expected to fare the worst. [...]

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