Editor’s Leader column, July 2009
Can anyone tell me if this is a first – a television commercial to promote advertising on the telly? The ad currently running on UK screens shows a man on a psychiatrist’s couch breaking out of a trance-like regressive state to sing snippets of old TV ad jingles: ‘Nuts, whole hazlenuts, Cadbury’s [...]

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Ian Hughes says companies need to check their…
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Herschell Gordon Lewis is ki…
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Editor’s Leader column: June 2009
It’s not easy for international brands and marketers to keep up with consumers and their seemingly insatiable desire for the very latest ways of monitoring always-on, real-time ‘ambient awareness’ (page 10).
I’m informed that Brits are now blogging less and ‘Tweeting’ more, perhaps because mobile chat is less time-consuming to maintain. But [...]

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European online publication platform, Ceros, has launched a certified training program to give designers the knowledge and tools to create interactive editorial and advertising content for digital publications.
Ceros co-founder, Dominic Duffy, explained: “In recent months, we’ve seen rapid growth in the number of agency ads for what have become known as ‘Ceros Designers’. With more [...]

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Editor’s leader, April 2009
I was appalled to spot UK Prime Minister Gordon Brown wearing jeans recently: my mother used to say that you know you are getting old when your clothes look like a politician’s.
But denim is the wardrobe staple of the Baby Boomer generation, to which Mr Brown and I belong (although he [...]

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As the global economy hurtle…
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Direct marketers are meeting up Stateside next Tuesday (24th) for the inaugural iDi Marketers’ Forum – a unique summit offering a major networking opportunity for international, direct and interactive (iDi) visitors.  
Organised by DMI Events – a partnership between DMI magazine and international marketing consultancy 1 Stop Data – the line-up of experts attending the [...]

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Editor’s Leader column, March 09
I am intrigued by the notion of ‘six degrees of separation’ – also referred to as the ‘human web’ – the idea that, if I am one step away from my friend and two steps away from my friend’s friend, then people are no more than six steps away from everyone [...]

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There’s an exclusive chance for international marketers to meet up Stateside with global experts next month (Tuesday March 24).
   A cost-effective one-day event – the IDI Marketers’ Forum (IDI meaning International, Direct and Interactive) – is a major meeting of like-minded business executives being held in New York and offering a quality conference agenda alongside [...]

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