Advertising spend in the UK grew by 1.5 per cent in the third quarter of this year to £3.8bn, with a similar rate of growth expected in Q4 (+1.3%) according to new figures from the Advertising Association and Warc.
Cinema (+18.8%) and radio (+13.4%) recorded strong increases but these were offset by sharp downturns for [...]
Recent articles tagged with the word "editor"
UK adspend sees growth as economy stalls
December 13th, 2011 · No Comments
Tags: News · Sally Hooton · This month's online edition
Website owners admit corporate sites littered with costly errors
December 9th, 2011 · No Comments
A survey of large-company website owners, shows that the error rates on corporate websites are shockingly high – and web editors are seeing a sharp correlation between poor online customer experiences and company income.
The study by Magus – a major enterprise website governance and compliance solutions provider – surveyed some 200 website owners and senior digital decision-makers [...]
Tags: News · Sally Hooton · This month's online edition
Do you know what your customers really think? Get a bigger ‘yardstick’!
December 9th, 2011 · No Comments
Benefit your business by delving deeper for real feedback, suggests Roy Kemp (pictured).
If you asked the majority of businesses – wherever they are based in the world – whether they ask their customers if they are satisfied with the products and services with which they are provided, they would probably say ‘Yes!’.
However, if you were [...]
Tags: Features · This month's online edition
Pregnant women go surfing instead of to the doctor
November 18th, 2011 · No Comments
Mums-to-be are turning to the Internet for advice more than they are to doctors, books, family and friends, an Australian study has revealed.
Both pregnancy focused websites and email newsletters are the most significant resource for all pregnant women, with 72 per cent visiting sites weekly and 58 per cent visiting sites daily, according to the study [...]
Tags: News · Sally Hooton · This month's online edition
ASDA to sponsor world food awards
August 26th, 2011 · No Comments
High street retail giant ASDA has today confirmed its support and sponsorship for the Best Product of the Year category at this year’s World Food Awards.
The glittering gala event, which celebrates the very best of ethnic food products and brands, will take place at the Grosvenor House Hotel on Saturday 1st October.
The Awards, now in [...]
Tags: GM Direct · Press Room · This month's online edition
Strong results show demand for branded content continues to grow
August 26th, 2011 · No Comments
Convergence in today’s media landscape gives brands innovative new ways to engage with consumers
Demand for branded magazines remains high with a number of new titles making their debut in the report including Virgin Media’s electric!, BM by Bonmarché and Harrods Magazine. Nearly two-thirds (64%) of customer titles in the Top 100 are new entries or [...]
Tags: GM Direct · Press Room · This month's online edition
Facebook, ebay and ASDA Open Internet Retailing 2011
August 26th, 2011 · No Comments
Keynotes are joined by a stimulating selection of multi-channel retail and e-commerce giants
London, UK, 17 August 2011 – The agenda and speaker line-up has been announced for the 6th annual Internet Retailing Conference 2011, taking place on 4th October at Novotel London West, Hammersmith. In just one day, IR 2011 ‘A Marathon of Sprints’ [...]
Tags: GM Direct · Press Room · This month's online edition
Reader’s Digest records 9% increase in UK circulation
August 19th, 2011 · No Comments
Reader’s Digest is continuing to grow circulation in the UK on both a period-on-period and year-on-year basis.
The latest Audit Bureau of Circulations (ABC) results reveal that total average net circulation is up nine per cent year-on-year, from 403,458 in 2010 (Jan-June) to 440,419. Continuing this upwards trend, circulation has also grown from 433,353 over the [...]
Tags: News · Sally Hooton · This month's online edition
Global adspend: reduced growth forecast
August 19th, 2011 · No Comments
New research indicates that global advertising spend will increase +4.4 per cent in 2011, well below the +5.1 per cent growth predicted as recently as April.
The reduced consensus growth figure revealed by the latest Consensus Ad Forecast from Warc, the marketing intelligence service, reverses industry forecasters’ steadily improving adspend growth projections of the last 15 months. Recent [...]
Tags: News · Sally Hooton · This month's online edition
(A moment in time)*
August 3rd, 2011 · No Comments
Alex Hutley brings news from the United Ara…
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