Nearly half of UK marketers say they aren’t confident their efforts to gain consumer consent to place cookies on their devices will meet the new requirements of the ePrivacy Directive, research has revealed.  
The finding comes from a survey of more than 150 of the UK’s top marketing agencies, conducted by the UK Direct Marketing [...]

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This year, organisers of the major Cannes Lions awards are honouring Jack Dorsey (pictured) – creator, co-founder and Executive Chairman of Twitter and the co-founder/CEO of Square. 
The Cannes Lions International Festival of Creativity is the world’s largest celebration of creativity in communications. Each year, it presents the Media Person of the Year Award to a [...]

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The Branded Content Marketing Association (BCMA) has launched into the Russian market, opening BCMA Russia.
Under a chapter agreement with AdIndex and OMD Fuse, BCMA Russia will champion the cause of branded content in this rapidly-expanding market. The organisation says the move is an important development in helping brands and agencies harness the power of content [...]

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Advertising spend in the UK grew by 1.5 per cent in the third quarter of this year to £3.8bn, with a similar rate of growth expected in Q4 (+1.3%) according to new figures from the Advertising Association and Warc.  
Cinema (+18.8%) and radio (+13.4%) recorded strong increases but these were offset by sharp downturns for [...]

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A survey of large-company website owners, shows that the error rates on corporate websites are shockingly high – and web editors are seeing a sharp correlation between poor online customer experiences and company income.
The study by Magus – a major enterprise website governance and compliance solutions provider –  surveyed some 200 website owners and senior digital decision-makers [...]

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Benefit your business by delving deeper for real feedback, suggests Roy Kemp (pictured).
If you asked the majority of businesses – wherever they are based in the world – whether they ask their customers if they are satisfied with the products and services with which they are provided, they would probably say ‘Yes!’.
However, if you were [...]

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Mums-to-be are turning to the Internet for advice more than they are to doctors, books, family and friends, an Australian study has revealed.
Both pregnancy focused websites and email newsletters are the most significant resource for all pregnant women, with 72 per cent visiting sites weekly and 58 per cent visiting sites daily, according to the study [...]

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High street retail giant ASDA has today confirmed its support and sponsorship for the Best Product of the Year category at this year’s World Food Awards.
The glittering gala event, which celebrates the very best of ethnic food products and brands, will take place at the Grosvenor House Hotel on Saturday 1st October.
The Awards, now in [...]

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Convergence in today’s media landscape gives brands innovative new ways to engage with consumers
Demand for branded magazines remains high with a number of new titles making their debut in the report including Virgin Media’s electric!, BM by Bonmarché and Harrods Magazine. Nearly two-thirds (64%) of customer titles in the Top 100 are new entries or [...]

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Keynotes are joined by a stimulating selection of multi-channel retail and e-commerce giants
 
London, UK, 17 August 2011 – The agenda and speaker line-up has been announced for the 6th annual Internet Retailing Conference 2011, taking place on 4th October at Novotel London West, Hammersmith. In just one day, IR 2011 ‘A Marathon of Sprints’ [...]

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