New research indicates that global advertising spend will increase +4.4 per cent in 2011, well below the +5.1 per cent growth predicted as recently as April.
The reduced consensus growth figure revealed by the latest Consensus Ad Forecast from Warc, the marketing intelligence service, reverses industry forecasters’ steadily improving adspend growth projections of the last 15 months. Recent [...]

[Read more →]

Alex Hutley brings news from the United Ara…
Sorry, you must be logged in to read this article.
Membership to DMIONLINE is completely free and is a few clicks away. Click here to join.

[Read more →]

Global marketing intelligence service, Warc, has cut its prediction for this year’s international adspend growth from +4.6 per cent to +3.2 per cent at current prices to reflect growing uncertainty about the global economy.
Warc says businesses have adopted a more cautious, short-term approach to adspend since it published its forecast of 12 major economies in March. [...]

[Read more →]

Laura Marriott (pictured) says if you cross a mobile phone camera with a marketing campaign, you get an unstoppable direct response mechanism. 
Mobile devices are an essential part of everyday life. Ofcom tells us that mobile device penetration stands at 92 per cent in the UK and, according to analysts Frost & Sullivan, mobile device penetration in [...]

[Read more →]

A competition is launching this week at Marketing Week Live which will give brands the chance to have their blog written for them for a year. 
Online copywriting agency Write My Site is running the competition, which will launch tomorrow at the show and run for two months afterwards on Twitter and Facebook. The prize includes [...]

[Read more →]

While mailing lists are the lifeblood of direct mail marketing campaigns, the data acquisition process is outmoded. 
So says the first paragraph of a new white paper, commissioned by US-based NextMark and written with the help of industry experts in an effort to better understand the core issues related to list acquisition and list fulfillment. 
The Evolution [...]

[Read more →]

Social media is a reality no brand can afford to ignore. A reality that can create instant recognition, generate worldwide word-of-mouth and grow an invaluable fan base. But, as consumers connect online, many brands are still struggling to understand the unwritten rules of the new world and often frantically apply those of the old one.
Here, [...]

[Read more →]

Global advertising expenditure is likely to improve this year, says Warc, in its latest Consensus Forecast.
Previously known as the World Advertising Research Center, Warc’s current consensus – collated from agencies, media monitoring companies, trade bodies and in-house data – notes a 5.1 per cent increase in adspend this year. The last Consensus Forecast, published in [...]

[Read more →]

Global FMCG corporation, Unilever, has appointed European integrated marketing and technology company, Amaze, following a competitive six-way pitch.
Amaze’s brief includes the support of 68 websites across 104 countries, building a consistent global digital presence for the corporation. 
In addition to the creation and rollout of localised content in line with each market’s individual needs, Amaze will also [...]

[Read more →]

Global beauty brand Avon has launched a new social media platform for consumers: Avon Connects. The company – a major direct seller now operating in more than 100 countries – says the move will revolutionise the way customers can connect with their independent Avon representatives. 
The online community allows customers to virtually ‘attach’ to an Avon [...]

[Read more →]