Email conversion rates have become the most pressing concern for the UK email marketing sector, research published by the UK Direct Marketing Association (DMA) reveals. 
According to the findings of the DMA Email Marketing Council’s fifth annual National Client Email Report, sponsored by Alchemy Worx, 48 per cent of email marketers say conversion rates are now [...]

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Nearly half of UK marketers say they aren’t confident their efforts to gain consumer consent to place cookies on their devices will meet the new requirements of the ePrivacy Directive, research has revealed.  
The finding comes from a survey of more than 150 of the UK’s top marketing agencies, conducted by the UK Direct Marketing [...]

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A ‘how to’ guide has been published to help email marketers working towards compliance with the revised EU ePrivacy Directive.
The UK Direct Marketing Association (DMA) and the Internet Advertising Bureau (IAB) have collaborated on the guide, which establishes the principle of transparent communication when informing consumers about the kind of technologies used in email campaigns [...]

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Philip Penlington (pictured) says it’s not just the Queen’s Jubilee and the Olympics which marketers should be leveraging.
In the UK currently, now is the quiet before the storm of a summer of great events which will take over media and public interest very soon: the Queen’s Diamond Jubilee, the Euro 2012 football tournament with both [...]

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Poor data management and too much contact with supporters is affecting charitable donations. 
That’s the finding of a study for data asset management specialist The REaD Group, which was looking for ways for charities to increase their fundraising. 
Consumer perception of how charities market their services and the way they use and manage supporter data has changed [...]

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Russell Loarridge (pictured) tells how to bridge your website and the social networks to power a modern marketing strategy.
Incorporating social media into marketing strategy is becoming standard practice, but many organisations still struggle with how to make the most of opportunities created by these platforms and tools. 
As social media evolves, so too should the corporate [...]

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Failing to follow the digital lead set by their US rivals, ‘Luddite’ British retailers are wasting £32m every year by dispensing paper receipts. This jumbo paper trail weighs the equivalent of 1,380 male elephants!
By contrast, increasing numbers US retailers including Apple, Sears, Kmart, Gap, Banana Republic, Best Buy and Old Navy routinely issue digital receipts [...]

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Kara Trivunovic (pictured) tells how good use of email can drive profits
Email as a marketing tool is quite possibly the most powerful one in the box, and used properly can generate a substantial increase in business.
Marketers do not need an Oxbridge study to tell them that driving incremental sales from a current customer costs a [...]

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The majority of marketers working in Australia are planning to deploy cross-channel methods to promote their brands over the next 12 months – but they are not finding it easy.
Software company, Responsys, surveyed industry executives during the ad:tech Sydney and Melbourne events recently and discovered that 88 per cent are either running or planning multimedia [...]

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Marketers who fail to get to grips with Internet Service Providers’ (ISP) new spam-blocking filters are at serious risk of failing to deliver emails to the inboxes of consumers. And the knock-on effect is they may lose business for their clients. 
The warning comes from Guy Hanson (pictured) of the UK Direct Marketing Association’s Email Marketing [...]

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