. . . too much, says Doug Sacks, who feels swamped by inbox information.
Marketing Information overload. We all suffer from it. How do we, as eager and avid seekers of industry knowledge, winnow out the useful and important from the commonplace? The thinly disguised sales pitch? The valid but too technical information? How do providers [...]

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Tim Biddiscombe (pictured) tells how to overcome some of the key challenges surrounding implementation of marketing automation solutions globally.
There are many challenges facing a company looking to undertake or improve their international marketing.
Here, we’ll explore a few key issues, including those encountered when planning the campaign, managing data, deciding on language preferences and communication channels [...]

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Consumers warn brands to tailor personal data into effective insight, or they will shop elsewhere.
The proliferation of marketing channels over the last five years has significantly impacted on the way consumers expect to be treated by brands, reports Experian Marketing Services.
As more and more people embrace the multi-channel environment in their own lives, sharing information [...]

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Huge disparity found between the public demand for, and actual availability of, live chat to address customer service issues online
We may lead the world in embracing e-commerce, but Brits are really bad at providing an online customer service, a survey of 2,000 firms and consumers has found. We’re still relying on the telephone when [...]

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A joint business event held last May was so successful it is being repeated again this year. Two major exhibitions in the e-commerce and marketing industries will be held together again – but at a new and bigger location, Manchester Central, on May 30, 2012.
eCommerce Expo Manchester is now in its fourth year, and is [...]

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In an increasingly competitive and fragmenting media marketplace, door drop marketing and leaflet distributions are still among the most effective and efficient ways of talking to prospects – delivering returns on investment whether used nationally, regionally or locally.
And a morning seminar being held in the UK next month promises to help delegates learn to target [...]

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Digital marketing in the Middle East and North Africa (MENA) is experiencing tremendous growth, according to an Econsultancy report, which has found that 58 per cent of marketers are increasing their digital marketing budgets in 2012.
Econsultancy’s second annual State of Digital Marketing in MENA report looks in detail at the use of different online and [...]

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David Cole (pictured) reveals the results of the newly-published Involve Millennium Report on age-related marketing.
The over-50s are the biggest market for luxury cars, expensive holidays and top-of-the-range cosmetics, yet too often marketers and brands overlook them and focus on younger targets.
Which is why Involve Millennium, acknowledged expert on marketing to the over-50s, commissioned fast.MAP to [...]

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Donors are getting used to hearing from charities by mail, new research shows. David Cole (pictured) examines the evidence.
Though most people still prefer to hear from charities by mail, email is now only one per cent behind in popularity, according to the latest research.
Since 2005, mail has been the favoured fundraising communication route, although back [...]

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Professional social networking has a big role to play in helping Russian media and western European advertisers and marketers realise new opportunities, reports Peter Crosby (pictured).
According to research from Price Waterhouse Coopers (PwC), Russian media is set to dominate Europe in terms of market share and turnover in the next few years. 
In 2010 alone, the [...]

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