DMI columnist Rosemary Smith has been elected to the UK Direct Marketing Association’s (DMA) Roll of Honour, along with fellow direct marketing stalwart Charles Ping.
They were honoured in recognition of their outstanding service to the direct marketing industry. The accolade has only been conferred on 24 direct marketers, the most recent of whom was another DMI [...]

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Global advertising expenditure across television, newspapers, magazines and radio has recorded a drop of 7.2 per cent for the first quarter of 2009 compared to the first quarter of 2008, according to a global advertising trends report released today by research company Nielsen.
The report, Global AdView Pulse, reveals that the global economic crisis is taking [...]

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When it comes to pinpointing the population which most enjoys social networking, new research from conScore shows the Russians to be world leaders.
Visitors in the market spend 6.6 hours on social networks, viewing more than 1,300 pages each a month. The country’s leading social networking site is Vkontakte.ru, which has 59 per cent reach among [...]

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Susanne Hornikel looks at direct marketing trends in the Polish marketplace.
Poland is – after the Russian Federation and Ukraine – the largest central European country with a surface of 322,500 km2 and approximately 38.48 million inhabitants. Outside the major cities, Poland is a vast nature reserve with a total of 23 national parks.
Almost 90 per [...]

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After advising the UK Information Commissioner’s Office on how marketers will engage with the new Privacy Notices Code of Practice, Nick Martin airs his views on the future of privacy in DM and online.
There aren’t many people who’d admit that their approach to data privacy isn’t quite best practice. But nonetheless, with reasonably generous legislation [...]

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Permission marketing experts Rosemary Smith and Jenny Moseley lift the veil on privacy notices.
Be honest, do you always read and fully understand privacy notices when you submit your personal data? If the answer is ‘No’ you would not be alone.
Earlier this year, a You Gov poll in the UK revealed that half  of consumers don’t [...]

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Liane Dietrich, UK managing director of affiliate network, LinkShare, assesses the rise in international online shopping and the marketing strategies brands need to employ to increase their revenue.
With the recession in full swing and high street sales continuing to tumble across much of the western world, the last 12 months have seen consumers turn to [...]

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Global information services company, Experian, has appointed Javier Moreno Zabala (pictured below) as general manager for Experian CheetahMail in Spain.
He will be responsible for accelerating Experian CheetahMail’s growth in Spain and further strengthening its position as a major European provider of email marketing and customer intelligence technologies. Previously, he held senior sales and marketing positions [...]

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Clients are increasingly turning to measurement and evaluation in search of better proof that their PR programmes are effective, according to an international study of the evaluation sector.
The International Business Monitor, carried out by AMEC, the international Association for the Measurement and Evaluation of Communication, reports a large majority of clients demanding greater proof of [...]

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Sergio Pilu (pictured below) reports from I…
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