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Recent articles tagged with the word "europe"

Columnist awarded industry accolade

July 14th, 2009 · No Comments

DMI columnist Rosemary Smith has been elected to the UK Direct Marketing Association’s (DMA) Roll of Honour, along with fellow direct marketing stalwart Charles Ping.
They were honoured in recognition of their outstanding service to the direct marketing industry. The accolade has only been conferred on 24 direct marketers, the most recent of whom was another DMI [...]

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Tags: News · Sally Hooton · This month's online edition

Global adspend down seven per cent in first quarter: Nielsen

July 8th, 2009 · No Comments

 
Global advertising expenditure across television, newspapers, magazines and radio has recorded a drop of 7.2 per cent for the first quarter of 2009 compared to the first quarter of 2008, according to a global advertising trends report released today by research company Nielsen.
The report, Global AdView Pulse, reveals that the global economic crisis is taking [...]

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Tags: News · Sally Hooton · This month's online edition

Russians engage most with social networking

July 3rd, 2009 · No Comments

When it comes to pinpointing the population which most enjoys social networking, new research from conScore shows the Russians to be world leaders.
Visitors in the market spend 6.6 hours on social networks, viewing more than 1,300 pages each a month. The country’s leading social networking site is Vkontakte.ru, which has 59 per cent reach among [...]

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Tags: News · Sally Hooton · This month's online edition

Spotlight on Poland

July 1st, 2009 · No Comments

 
Susanne Hornikel looks at direct marketing trends in the Polish marketplace.
Poland is – after the Russian Federation and Ukraine – the largest central European country with a surface of 322,500 km2 and approximately 38.48 million inhabitants. Outside the major cities, Poland is a vast nature reserve with a total of 23 national parks.
Almost 90 per [...]

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Tags: Columnists · Susanne Hornikel · This month's online edition

What’s next for privacy marketing?

July 1st, 2009 · No Comments

After advising the UK Information Commissioner’s Office on how marketers will engage with the new Privacy Notices Code of Practice, Nick Martin airs his views on the future of privacy in DM and online.
There aren’t many people who’d admit that their approach to data privacy isn’t quite best practice. But nonetheless, with reasonably generous legislation [...]

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Tags: Columnists · Nick Martin · This month's online edition

On the case

July 1st, 2009 · No Comments

 
Permission marketing experts Rosemary Smith and Jenny Moseley lift the veil on privacy notices.
Be honest, do you always read and fully understand privacy notices when you submit your personal data? If the answer is ‘No’ you would not be alone.
Earlier this year, a You Gov poll in the UK revealed that half  of consumers don’t [...]

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Tags: Columnists · Rosemary Smith & Jennifer Moseley · This month's online edition

Tips for maximising success online

June 30th, 2009 · No Comments

 
Liane Dietrich, UK managing director of affiliate network, LinkShare, assesses the rise in international online shopping and the marketing strategies brands need to employ to increase their revenue.
With the recession in full swing and high street sales continuing to tumble across much of the western world, the last 12 months have seen consumers turn to [...]

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Tags: Editorial · This month's online edition

Experian company appoints Spanish chief

June 25th, 2009 · No Comments

Global information services company, Experian, has appointed Javier Moreno Zabala (pictured below) as general manager for Experian CheetahMail in Spain.
He will be responsible for accelerating Experian CheetahMail’s growth in Spain and further strengthening its position as a major European provider of email marketing and customer intelligence technologies. Previously, he held senior sales and marketing positions [...]

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Tags: News · Sally Hooton · This month's online edition

Measurement is key during recession, global PR study shows

June 11th, 2009 · No Comments

 
Clients are increasingly turning to measurement and evaluation in search of better proof that their PR programmes are effective, according to an international study of the evaluation sector.
The International Business Monitor, carried out by AMEC, the international Association for the Measurement and Evaluation of Communication, reports a large majority of clients demanding greater proof of [...]

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Tags: News · Sally Hooton · This month's online edition

(A closer look at e-marketing in Italy)*

June 9th, 2009 · 1 Comment

Sergio Pilu (pictured below) reports from I…
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Tags: Features

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