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Recent articles tagged with the word "europe"

Which way will the cookie crumble come May 2012?

February 3rd, 2012 · No Comments

The EU-driven legislation designed to protect web-users from being tracked by cookies without their consent, comes into force in May. Companies with online services need to ensure compliance with the law as the Information Commissioner’s Office (ICO) has powers to penalise non-compliant companies after May.
Although he believes the legislation to be over-protective, Jonathan Erwin [...]

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Tags: Editorial · This month's online edition

Financial-product customers prefer to obtain marketing information online, new research shows

February 3rd, 2012 · No Comments

Paul Seabrook (pictured) examines the latest fast.MAP survey results.
Websites – whether independent, comparison or brand-owned – together continue to be people’s main financial service research routes, each used by around three out of ten consumers, according to new research.
Also revealed are people’s main reasons for selecting the financial brands they use – they include the [...]

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Tags: Features · This month's online edition

Google’s ‘digital evangelist’ heads for top speaker spot at SES London 2012

February 1st, 2012 · No Comments

Avinash Kaushik will be the keynote speaker at SES London, taking place February 20-24 at The Queen Elizabeth ll Conference Centre, Broad Sanctuary in London.  
As the ‘digital evangelist’ for Google, he will share his unique perspectives during his welcome session, titled ‘Business Optimisation in a Digital Age’; exploring balancing multimedia channels, grounding your digital [...]

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Tags: News · Sally Hooton · This month's online edition

Eurostar selects new pan-European creative agency

February 1st, 2012 · No Comments

Eurostar, the high-speed passenger train service linking London and mainland Europe, has selected AMV BBDO to provide creative and advertising services across all markets, following a multi-stage pitch process.
AMV BBDO will work alongside Eurostar as lead creative agency in the strategic development of its pan-European advertising. In partnership with CLM BBDO, which will take responsibility [...]

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Tags: News · Sally Hooton · This month's online edition

International Direct Marketing Day to showcase the best campaigns

January 30th, 2012 · No Comments

It’s hugely informative, it’s especially for international marketers and it’s free! Make sure you sign up to be part of the International Direct Marketing Day being held on Tuesday March 13 (9am-4pm GMT) on a screen near you! 
This extra special online event will showcase the most successful direct and digital marketing campaigns from around Europe, [...]

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Tags: News · Sally Hooton · This month's online edition

Exploring the eastern tropics, by Jonathan Lambert

January 16th, 2012 · No Comments

Founder/chairman of ACTON International, US-born Jon Lambert (pictured) died of cancer towards the end of last year. He was an acknowledged international marketing expert and penned many excellent features for DMI over the years, particularly sharing his wide knowledge of the Asian market.
His daughter, Allison Lambert, told DMI: “He fought a hard, but swift, battle with pancreatic [...]

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Tags: Classic Collection · This month's online edition

Text is best for mobile promotions among European consumers: study

January 16th, 2012 · No Comments

Mobile-owning consumers in the UK, Germany and France prefer receiving SMS-based promotions as opposed to other mobile channels, new research published by the UK Direct Marketing Association (DMA) has revealed. 
The study, conducted by Toluna QuickSurveys on behalf of the DMA and report sponsor Velti, shows that 38 per cent of UK mobile owners prefer receiving [...]

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Tags: News · Sally Hooton · This month's online edition

Companies in emerging markets surge ahead in social media use, global KPMG survey finds

December 20th, 2011 · No Comments

Businesses in the UK, Germany and Canada are lagging behind their peers in the emerging markets when it comes to adopting and using social media: China, India and Brazil are, on average, 20 to 30 percentage points more likely to use social media than their counterparts in developed countries, according to a global KPMG report.
Despite [...]

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Tags: News · Sally Hooton · This month's online edition

European online shoppers to spend €52bn in run-up to Christmas

December 9th, 2011 · No Comments

Cash-strapped European consumers – 240 million of them – are shopping online in the run-up to Christmas and 600 million parcels are being shipped as a result of them sourcing and buying presents over the Internet.
The new IMRWorld European e-Christmas Sales Forecast has estimated that €52bn will be spent online during the eight-week shopping run-up [...]

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Tags: News · Sally Hooton · This month's online edition

Is your customer engaged with you? Start the conversation!

December 9th, 2011 · No Comments

Customer engagement can now be optimised through use of conversational marketing technology, enabling cross-channel, inbound/outbound and one-to-one personalised dialogues, including over Facebook and Twitter – explains François Laxalt (pictured).
Over the past few years, marketers have begun moving from multi-channel but siloed marketing techniques, towards integrated cross-channel approaches. In doing so, they have broken down [...]

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Tags: Features · This month's online edition

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