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Recent articles tagged with the word "europe"

Reed to sell Australian titles

May 1st, 2012 · No Comments

Reed Business Information has announced it is putting its Australian business publishing and online lead generation businesses up for sale.
One of the largest B2B publishers in the world, the company said the decision to sell the business – which includes titles such as Australian Doctor, Money Management, Australian Mining, B&T and online lead generation business [...]

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Tags: News · Sally Hooton · This month's online edition

Iceland mulls Canada’s dollar instead of euro

May 1st, 2012 · No Comments

The fall-out from the 2008 financial crisis has led to Icelanders considering switching to the Canadian dollar instead of the European currency.
A tiny Nordic country of just of 330,000 people, Iceland is expected to hold a referendum on EU membership early next year. But the euro crisis has shaken confidence in the Union as an [...]

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Tags: News · Sally Hooton · This month's online edition

Delivering an ideal campaign across borders

May 1st, 2012 · No Comments

Tim Biddiscombe (pictured) tells how to overcome some of the key challenges surrounding implementation of marketing automation solutions globally.
There are many challenges facing a company looking to undertake or improve their international marketing.
Here, we’ll explore a few key issues, including those encountered when planning the campaign, managing data, deciding on language preferences and communication channels [...]

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Tags: Features · This month's online edition

Who’ll be handling your mail in 2003?

April 23rd, 2012 · No Comments

First published in DMI, May 2001.
As Postcomm has introduced new licensing regulations, the Postal Industry stands on the brink of change – Mark Woodcock (pictured) reports on the likely changes in International Postal competition.
There was a time when dealing with the post in the UK was a simple affair. 
There were few competitors, few options, limited [...]

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Tags: Classic Collection · Features · This month's online edition

Get on the right track to cross-border campaign success (and Eurostar style!)

April 23rd, 2012 · No Comments

Don’t deliver cross-border marketing communications to people who don’t want them – and make compliance with European data protection rules painless. That’s the message from global B2B marketing data and services provider Mardevdm2.
The company has just introduced its new European Suppression File  (ESF) to the market and is helping to promote it with a competition [...]

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Tags: News · Sally Hooton · This month's online edition

2012: Year of the mobile

April 23rd, 2012 · No Comments

The transition from e-commerce to m-commerce is gathering momentum as more and more companies are exploring the possibilities of mobile marketing. Pioneers include pizza chain Domino’s,  which reported £10m in sales via its mobile site and app since its launch, and British retailer Marks & Spencer, which delivered more than £1m in sales via its [...]

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Tags: News · Sally Hooton · This month's online edition

Next week’s Internet World event set to shine spotlight on social media stars

April 17th, 2012 · No Comments

Internet World, Europe’s longest-running annual showcase for e-marketing and online business – being held at Earls Court in London, April 24-26 – will be playing host to a standalone show dedicated to social media, with keynote presentations from LinkedIn and Google.
Social Media World offers more than 20 dedicated sessions from acknowledged social networking experts, including Danny Bermant [...]

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Tags: News · Sally Hooton · This month's online edition

Google’s privacy policy – the Marmite effect?

April 6th, 2012 · No Comments

Earlier this month, search engine giant Google launched changes to its privacy policy designed to make the Internet search process more intuitive for users, but the changes haven’t gone down so well with some users leading to a love/hate divide sometimes termed the Marmite effect. 
Recent changes mean that instead of operating under a number of [...]

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Tags: News · Sally Hooton · This month's online edition

Council formed to set European best practice standards

April 2nd, 2012 · No Comments

The Institute of Direct and Digital Marketing has a new addition to its body of professional advisory councils. The IDM Marketing Capabilities Council held its inaugural meeting earlier this month and today announces its mission and objectives.
The new council of senior practitioners from brands including Callcredit, Heineken, Microsoft, Nokia and Telefonica, (details at theidm.com/mcc) has [...]

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Tags: News · Sally Hooton · This month's online edition

It’s time to get edgy! Book now for quality conference

March 28th, 2012 · No Comments

On The Edge – June 21 – London, Congress Centre 
Take part in a new journey of discovery at a provocative one-day conference and networking event being held in London in June: On The Edge will host the marketing industry’s leading figures, delivering insight guaranteed to get attendees thinking. 
Challenging theories and questioning creativity is just the [...]

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Tags: News · Sally Hooton · This month's online edition

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