The EU-driven legislation designed to protect web-users from being tracked by cookies without their consent, comes into force in May. Companies with online services need to ensure compliance with the law as the Information Commissioner’s Office (ICO) has powers to penalise non-compliant companies after May.
Although he believes the legislation to be over-protective, Jonathan Erwin [...]

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Eurostar, the high-speed passenger train service linking London and mainland Europe, has selected AMV BBDO to provide creative and advertising services across all markets, following a multi-stage pitch process.
AMV BBDO will work alongside Eurostar as lead creative agency in the strategic development of its pan-European advertising. In partnership with CLM BBDO, which will take responsibility [...]

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Founder/chairman of ACTON International, US-born Jon Lambert (pictured) died of cancer towards the end of last year. He was an acknowledged international marketing expert and penned many excellent features for DMI over the years, particularly sharing his wide knowledge of the Asian market.
His daughter, Allison Lambert, told DMI: “He fought a hard, but swift, battle with pancreatic [...]

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Mobile-owning consumers in the UK, Germany and France prefer receiving SMS-based promotions as opposed to other mobile channels, new research published by the UK Direct Marketing Association (DMA) has revealed. 
The study, conducted by Toluna QuickSurveys on behalf of the DMA and report sponsor Velti, shows that 38 per cent of UK mobile owners prefer receiving [...]

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Cash-strapped European consumers – 240 million of them – are shopping online in the run-up to Christmas and 600 million parcels are being shipped as a result of them sourcing and buying presents over the Internet.
The new IMRWorld European e-Christmas Sales Forecast has estimated that €52bn will be spent online during the eight-week shopping run-up [...]

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Customer engagement can now be optimised through use of conversational marketing technology, enabling cross-channel, inbound/outbound and one-to-one personalised dialogues, including over Facebook and Twitter – explains François Laxalt (pictured).
Over the past few years, marketers have begun moving from multi-channel but siloed marketing techniques, towards integrated cross-channel approaches. In doing so, they have broken down [...]

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Barney Willis (pictured) compares international markets and finds there are still profits to be made.
With the emergence of social media, smartphones and tablets, the list rental market has somewhat fallen out of favour as a ‘hot’ topic of conversation within the marketing industry. Despite this, it still retains an important, but perhaps overshadowed role in [...]

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Martin Bradbury (pictured) discusses how to move towards a single international segmentation language.
First published in DMI, January 2007.
For DM marketers with pan-European aspirations, the uneven per capita volume of direct mail across EU countries signposts real opportunities for growth.
Of course, it isn’t that simple; low penetration of DM in a country can indicate more than [...]

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Internet trade has put the European market for courier, express and parcel (CEP) services back on track for growth, says management consultancy A T Kearney: 2010 saw the volume of shipments rise by six per cent compared with the year before to five billion and revenues grow by four per cent in the same period [...]

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The future of print, customer communications, data collection and even augmented reality were among the topics under discussion at the third European Marketing Dynamics Summit in Brussels last week, when print service providers and end users gathered to hear practical examples of how print can play an assertive role in the development of cross-media campaigns. [...]

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