Don’t deliver cross-border marketing communications to people who don’t want them – and make compliance with European data protection rules painless. That’s the message from global B2B marketing data and services provider Mardevdm2.
The company has just introduced its new European Suppression File  (ESF) to the market and is helping to promote it with a competition [...]

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The Institute of Direct and Digital Marketing has a new addition to its body of professional advisory councils. The IDM Marketing Capabilities Council held its inaugural meeting earlier this month and today announces its mission and objectives.
The new council of senior practitioners from brands including Callcredit, Heineken, Microsoft, Nokia and Telefonica, (details at theidm.com/mcc) has [...]

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On The Edge – June 21 – London, Congress Centre 
Take part in a new journey of discovery at a provocative one-day conference and networking event being held in London in June: On The Edge will host the marketing industry’s leading figures, delivering insight guaranteed to get attendees thinking. 
Challenging theories and questioning creativity is just the [...]

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Professional social networking has a big role to play in helping Russian media and western European advertisers and marketers realise new opportunities, reports Peter Crosby (pictured).
According to research from Price Waterhouse Coopers (PwC), Russian media is set to dominate Europe in terms of market share and turnover in the next few years. 
In 2010 alone, the [...]

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Evidence gathered by the UK Direct Marketing Association (DMA) has revealed the potential financial impact of the draft EU Data Protection Regulation on UK companies involved with data-driven marketing. 
Published by the DMA under condition of anonymity, case studies submitted by eight companies operating in various marketing industry sectors detail how the current formulation of the [...]

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Business-to-business (B2B) information provider EuroContactPool has announced an expansion of its pan-European business data services to provide local expertise in five additional countries: Denmark, Finland, Germany, Norway and Switzerland.
EuroContactPool enables companies worldwide to access accurate B2B data. The expansion marks a major Europe-wide investment by EuroContactPool’s parent group, Bisnode – a pan-European business information provider which employs 3,000 [...]

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Heavyweight speakers at annual UK DMA Data Conference focus on European data legislation changes.
 
Telemarketing is ‘bound by figures, driven by data’, according to the CEO of Aquira, Mark Walton.  
Speaking at the UK DMA’s annual Data Conference in London, Walton tackled new data privacy legislation and questioned whether this will finally kill off the often [...]

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Now in its 12th year, the latest Reader’s Digest European Trusted Brands Survey confirms that, even when times get tough, consumers still remain loyal to the brands and services they trust the most. The survey questioned more than 27,000 Europeans living in 15 different countries to show that, in most cases, the trusted brands of [...]

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As we move further into the Chinese Year of the Dragon, Jeff Kim (pictured) says companies should look to target China. Here, he shows how and where to start.
It is a truth universally acknowledged that an organisation in pursuit of good fortune should look east, as well as forward. 
Already the world’s second-largest economy, China is expected [...]

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Consumers in Latvia have been taking part in a successful trial using NFC – Near Field Communications – technology to gauge customer loyalty.  
Narvesen Baltija, a chain of 240 newsagents stores and kiosks across Latvia, launched the trial at ten of its outlets in the capital, Riga. 
The trial used a retail marketing program from TCC – [...]

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