What people love, they will pay for. The businesses that most successfully engage with their customers via social media are those that understand what their customers love.

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Consider the scenario where the information acquired in real time at a touchpoint from an enquirer is matched to the information held in a marketing database. The touchpoint management process can exist off-site in the ‘cloud’.

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The recession has generated a unique form of charity donor churn – donors are moving their support from domestic to international charities and environmental organisations.
In the last year, 12 per cent of UK givers have changed to a type of charity they regard as more worthy of support during a world economic crisis and a [...]

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Un-social media!
The world is Twittering and connecting, but what does it all mean for marketers?
Well, Rupert Murdoch isn’t sold. At this years annual Allen & Co schmooze-fest he warned against investing in Twitter and the general view is it’s impossible to monetise.
In a recent research note by Morgan Stanley, a 15-year-old analyst – Matthew Robson [...]

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When it comes to pinpointing the population which most enjoys social networking, new research from conScore shows the Russians to be world leaders.
Visitors in the market spend 6.6 hours on social networks, viewing more than 1,300 pages each a month. The country’s leading social networking site is Vkontakte.ru, which has 59 per cent reach among [...]

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The UK Call Centre & Customer Management Expo is being held September 22-23, at Birmingham’s NEC. Here’s a preview:
Issues of offshoring and outsourcing are once again making headlines, with industry commentators suggesting that more companies are looking to outsource their marketing fulfilment and customer services in order to provide a more flexible, scalable solution.
The benefits [...]

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HERSCHELL GORDON LEWIS explores the perceived wisdom of the use of negatives in copy.
In my callow youth, I taught English literature at a minor US university. There, I solidified my impious opinion that Wordsworth should have been considered a minor poet. But Wordsworth had a line in his ode, ‘Intimations of Immortality’:
‘The sunshine is a glorious birth.’
So [...]

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 When will the financial gloom lift? Doug Sacks has been gazing into his crystal ball for clues.
The BIG question here and elsewhere remains the weakness of the national and global economies. Specifically, as Americans are fairly impatient people, when will we turn the corner and see the sun shine again?
This does not have to be [...]

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Stephan Merz is aiming to keep us up-to-date with ever-changing regulations.
Over the past nine months, the German direct marketing industry has been monitoring the arguments concerning changes to our privacy law, and lobbying over potential increased enforcement of sanctions which are already in place for any violations of the rules.
When I last reported in this [...]

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John Caslione (pictured below) navigates through the chaos of the financial storm to a new normality.
The world is more interconnected and interdependent than ever before. National economies are now all intimately linked, interconnected and interdependent upon each other.
While global interdependence works in everyone’s favour in good  times, globalisation’s ‘interlocking fragility’ rapidly spreads much pain and [...]

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