South Korea’s lifting economy could be the precursor for recovery in the region, reports from the Bank of Korea, in the Financial Times and from the World Advertising Research Center (WARC) agree.
The South Korean economy is reported to have grown by 2.3 per cent between April and June – which would mark the fastest quarterly [...]

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Global advertising expenditure across television, newspapers, magazines and radio has recorded a drop of 7.2 per cent for the first quarter of 2009 compared to the first quarter of 2008, according to a global advertising trends report released today by research company Nielsen.
The report, Global AdView Pulse, reveals that the global economic crisis is taking [...]

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The UK Call Centre & Customer Management Expo is being held September 22-23, at Birmingham’s NEC. Here’s a preview:
Issues of offshoring and outsourcing are once again making headlines, with industry commentators suggesting that more companies are looking to outsource their marketing fulfilment and customer services in order to provide a more flexible, scalable solution.
The benefits [...]

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John Caslione (pictured below) navigates through the chaos of the financial storm to a new normality.
The world is more interconnected and interdependent than ever before. National economies are now all intimately linked, interconnected and interdependent upon each other.
While global interdependence works in everyone’s favour in good  times, globalisation’s ‘interlocking fragility’ rapidly spreads much pain and [...]

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A new marketing tool to provide a cost-effective, flexible and convenient direct mail solution – at the click of a mouse – for businesses within the UK has been launched. This latest addition to the imail service is particularly recommended for ad hoc and low volume campaigns, enabling users to send physical, postcard-style flyers from [...]

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Susanne Hornikel has been re…
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Australian consumers are becoming increasingly concerned about issues of security and the methods organisations use to verify their identity, according to a new study by Sydney-based research company, callcentres.net.
The 2009 Salmat VeCommerce Identity Verification Study highlights consumers’ fears that traditional PINs and passwords do not provide adequate protection of their personal information, with 67 per [...]

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Herschell Gordon Lewis recalls the adland v…
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These days, my shopping list contains tissues, wash powder and tonic water, rather than Kleenex, Ariel and Schweppes. Which is not great news for major brands, but promising for cheaper own-brand labels (page 4). However, we are beginning to hear about ‘frugal fatigue’ (page 6), wherein consumers are tiring of the financial sanity check and, [...]

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