Delegates planning to attend the annual USA DMA conference and exhibition in October, have the chance to give it more of an international flavour this year.
After the 2011 show, visitors from around the world expressed hopes for less US-focused programming this time. Organisers have responded by asking for ‘best in class’ international case studies to [...]

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A two-day event – Unified Communications Expo – will demonstrate the value of ‘connected business anywhere’ to thousands of visitors, show organisers say.
Staged at London’s Olympia on March 6-7, the event promises to inform visitors from small to large organisations and cover all key lines of business – HR, sales and marketing finance and business [...]

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The GMA – the Global Marketing Alliance (parent of DMI publications) – is looking forward to meeting up with international marketers in February.
First of all, we are having a party! As usual, on the eve of a major marketing industry event, the GMA will be staging the London branch of its world-famous Direct Margarita International [...]

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Even in the digital age, the traditional, physical, tangible mailbox is an effective way to steer the customer journey, says Andy Wood (pictured).
Tales of the death of the mailbox as an effective outlet for reaching consumers have been greatly exaggerated.
Indeed, despite the fact we seem to be well into the age of digital marketing, it [...]

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Luke Griffiths (pictured) forecasts the key digital marketing resolutions for 2012.
Integrate to communicate
Make way for convergence. This will be the overarching trend for 2012 – separate channels will converge into the sea of digital media, all working together to make up one digital hub of communications.
Where channels such as email and mobile have celebrated success [...]

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Businesses in the UK, Germany and Canada are lagging behind their peers in the emerging markets when it comes to adopting and using social media: China, India and Brazil are, on average, 20 to 30 percentage points more likely to use social media than their counterparts in developed countries, according to a global KPMG report.
Despite [...]

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Graham Kemp explores changes in the world of publishing and discusses how brands can improve communication with consumers via use of relevant content.
The previously genteel world of book publishing has been turned on its head in the last few years by the Internet and the rise of e-books. Music-buying patterns have also changed recently, with [...]

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Free registration has opened for the UK’s largest and longest-running marketing, media and advertising event, Technology for Marketing & Advertising (TFM&A), which is co-locating in central London with Online Advertising & Affiliate Expo (OA&A) and the newly launched Direct Marketing Expo (DMX).
Visitors can now register free for the 12th annual TFM&A exhibition, taking place at [...]

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Remember the IDMF . . . the UK’s best-known and longest-running show for the global direct marketing industry, which closed forever in 2008 after nearly 30 years?
Well, now there’s a new one! The former International Direct Marketing Fair is being re-born as the DMX (Direct Marketing Expo). And the GMA – the Global Marketing Alliance, [...]

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Ninety per cent of Chinese consumers trust foreign brands over domestic ones, and shoppers in Brazil, India and China say they are significantly more likely than Americans and Canadians to use a credit card for something they can’t afford. The results of a global study on shopping behaviour and consumer loyalty also found Brazilians are [...]

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