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Recent articles tagged with the word "fact"

Consumers vote for innovative products while seeking to save cash

February 1st, 2012 · No Comments

This year’s UK Product Of The Year Awards winners have been announced and the votes have revealed that consumers, feeling the financial squeeze, are giving up luxuries such as beauty products and takeaway coffees, in favour of multi-tasking products.
More than 9,000 consumers voted to determine the results of the 2012 Product of the Year survey, [...]

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Tags: News · Sally Hooton · This month's online edition

Court dismisses Polish mail monopoly case

January 30th, 2012 · No Comments

Poland’s national postal service, Polish Post, has lost a key court battle against a private sector competitor it claimed was delivering mail in violation of the country’s monopoly protections.
The verdict of the district court in Krakow is open to a possible appeal, reports Post&Parcel.
Although Poland has to fully open up its postal market to competition [...]

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Tags: News · Sally Hooton · This month's online edition

Posts consider postal e-services strategically important for future: study

January 24th, 2012 · No Comments

New UPU study provides insight into 20 years of e-services development
Seventy per cent of Posts worldwide consider postal e-services strategically important for the future, according to a unique study by the Universal Postal Union (UPU), measuring the development of these services. 
The research also establishes an important industry index against which to monitor e-services’ evolution.
The study [...]

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Tags: News · Sally Hooton · This month's online edition

Uni-Marketing appointed for National Geographic data management

January 17th, 2012 · No Comments

UK-based list broker/manager, Uni-Marketing, has been appointed to exclusively manage the international database of the National Geographic Society (worldwide excluding USA/Canada).
The National Geographic Society was founded in 1888 as a non-profit organisation and has maintained its mission to increase and distribute geographic knowledge around the globe. The society has earned a worldwide reputation as the [...]

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Tags: News · Sally Hooton · This month's online edition

Marketing enters the C-suite

January 16th, 2012 · No Comments

Five big issues facing global companies
Dominique Turpin (pictured) discusses the business worries which he believes are currently keeping senior global executives awake at night.
Right now, of course, the health of the global economy and unpredictable exchange rates are top of the list of concerns keeping executives from sleeping soundly. But, in my conversations with business [...]

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Tags: Features · This month's online edition

Postman is still a driving force for prompting response

January 16th, 2012 · No Comments

Even in the digital age, the traditional, physical, tangible mailbox is an effective way to steer the customer journey, says Andy Wood (pictured).
Tales of the death of the mailbox as an effective outlet for reaching consumers have been greatly exaggerated.
Indeed, despite the fact we seem to be well into the age of digital marketing, it [...]

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Tags: Features · This month's online edition

Exploring the eastern tropics, by Jonathan Lambert

January 16th, 2012 · No Comments

Founder/chairman of ACTON International, US-born Jon Lambert (pictured) died of cancer towards the end of last year. He was an acknowledged international marketing expert and penned many excellent features for DMI over the years, particularly sharing his wide knowledge of the Asian market.
His daughter, Allison Lambert, told DMI: “He fought a hard, but swift, battle with pancreatic [...]

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Tags: Classic Collection · This month's online edition

Love is all around as Honda offers a sweet treat for customers

January 16th, 2012 · No Comments

Love will be in the air next month as Valentine’s Day comes into view – and love is similarly all around for Japanese car giant Honda in its latest UK campaign.
Honda has teamed up with UK confectionery king Swizzels Matlow for a retro influenced sales campaign.
The Derbyshire-based sweet-makers have used their iconic Love Hearts imagery [...]

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Tags: News · Sally Hooton · This month's online edition

Digital predictions for 2012

January 5th, 2012 · No Comments

Tony Foggett (pictured) shares agency insights into emerging trends.
Now is the time to reflect on key milestones from the past 12 months and examine the trends that will have the biggest effect on multi-channel strategies in the year ahead.
How quickly a year shifts in digital!
In 2010, it sometimes felt as if consumers and technology were [...]

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Tags: Features · This month's online edition

Bank marketers ‘need to increase use of digital media to engage customers’

December 20th, 2011 · No Comments

The intense global media and regulatory scrutiny of the financial services industry is giving bank marketers pause for thought: many are re-evaluating and assessing the best way to communicate, maintain customer confidence and quickly respond to anxiety or fear, reports the international Chief Marketing Officer (CMO) Council in a new report released today.
Entitled, ‘Delivering Positive [...]

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Tags: News · Sally Hooton · This month's online edition

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