Daryl Upsall says non-profits are choosing to change the world one donor at a time now.
First published: DMI Jan/Feb 2010.
If you are a 38.5-year-old professional woman who feels you are attracting more than the usual level of attention when you walk down the street,  blame it on a lunchtime conversation which took place in Vienna [...]

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John McWilliams shows how, with care, B2B marketing on a multi-national scale can be successfully achieved.
First published: DMI April/May 2010
There’s a misconception that any marketing material directed towards a business audience has to be dressed up in a sober suit.
The fact is, nobody was ever bored into doing something!
You have to stimulate and motivate your [...]

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The UK’s 2012 Electoral Roll has seen a rise of nearly one per cent in the number of adults registering to vote – and fall of five per cent in the number of those ticking the opt-out box. 
Data expert, Equifax, says the 0.8 per cent increase in voters and the drop in opt-outs could reflect [...]

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Our marketer on the ground, Simon Burrell, spent many years working in and travelling across different regions of the world and now runs his own global travel website.
Here, he offers a marketer’s-eye view of travel taxes.
These days, it seems Governments are keen to levy fare hikes and taxes on anyone who travels, whether it is [...]

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Uptake and usage of social media services remains very high in the UK, but the restless British public is now demanding more from these kinds of services. In fact, two-in-five (41%) of the UK online population claim to be getting bored with social media. These are the findings of a new study from YouGov’s media consulting [...]

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Paul Seabrook (pictured) examines the latest fast.MAP survey results.
Websites – whether independent, comparison or brand-owned – together continue to be people’s main financial service research routes, each used by around three out of ten consumers, according to new research.
Also revealed are people’s main reasons for selecting the financial brands they use – they include the [...]

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This year’s UK Product Of The Year Awards winners have been announced and the votes have revealed that consumers, feeling the financial squeeze, are giving up luxuries such as beauty products and takeaway coffees, in favour of multi-tasking products.
More than 9,000 consumers voted to determine the results of the 2012 Product of the Year survey, [...]

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Poland’s national postal service, Polish Post, has lost a key court battle against a private sector competitor it claimed was delivering mail in violation of the country’s monopoly protections.
The verdict of the district court in Krakow is open to a possible appeal, reports Post&Parcel.
Although Poland has to fully open up its postal market to competition [...]

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The latest Bellwether survey, published today by the Institute of Practitioners in Advertising (IPA), reveals that marketing budgets were revised up in Q4 for a second successive quarter, as companies sought to protect market share against competitors.  
With 20 per cent of companies reporting an upward revision compared to 19 per cent that reported a reduction, [...]

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The intense global media and regulatory scrutiny of the financial services industry is giving bank marketers pause for thought: many are re-evaluating and assessing the best way to communicate, maintain customer confidence and quickly respond to anxiety or fear, reports the international Chief Marketing Officer (CMO) Council in a new report released today.
Entitled, ‘Delivering Positive [...]

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