Eurostar, the high-speed passenger train service linking London and mainland Europe, has selected AMV BBDO to provide creative and advertising services across all markets, following a multi-stage pitch process.
AMV BBDO will work alongside Eurostar as lead creative agency in the strategic development of its pan-European advertising. In partnership with CLM BBDO, which will take responsibility [...]

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This year’s UK Product Of The Year Awards winners have been announced and the votes have revealed that consumers, feeling the financial squeeze, are giving up luxuries such as beauty products and takeaway coffees, in favour of multi-tasking products.
More than 9,000 consumers voted to determine the results of the 2012 Product of the Year survey, [...]

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China’s oldest and third largest brewer, Harbin Beer, has hired a British company to serve and audit its online video advertising in China.
UK-based Telemetry says this is a major achievement as it is the first foreign company to be permitted to serve and audit an online video campaign for a Chinese brand within China.
With one [...]

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New UPU study provides insight into 20 years of e-services development
Seventy per cent of Posts worldwide consider postal e-services strategically important for the future, according to a unique study by the Universal Postal Union (UPU), measuring the development of these services. 
The research also establishes an important industry index against which to monitor e-services’ evolution.
The study [...]

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UK-based independent postal operator, Secured Mail, has acquired the Downstream Access (DSA) Division of DHL Global Mail UK. The agreement is subject to contract.
The deal, for an undisclosed sum includes a mail depot in Crick, Northamptonshire, with 55 staff and increases Secured Mail’s share of the market.
Existing clients of DHL Global Mail UK’s DSA unit [...]

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David Excell (pictured) discusses what it means to really understand customer buying behaviour
How well do you know your customers?
Not your customer base as a homogenised whole; your individual customers?
With minimal growth forecast throughout most of the industrialised world during 2012, never has it been more important for consumer-facing businesses to initiate direct marketing that delivers [...]

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Even in the digital age, the traditional, physical, tangible mailbox is an effective way to steer the customer journey, says Andy Wood (pictured).
Tales of the death of the mailbox as an effective outlet for reaching consumers have been greatly exaggerated.
Indeed, despite the fact we seem to be well into the age of digital marketing, it [...]

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Breathe new life into an ailing Customer Relationship Management (CRM) strategy, says Carolyn Bondi (pictured), who has first aid tips to nurse it back on its feet. 
This year more than ever, sales figures need to be busily multiplying. But if you suspect your campaigns could be dead on arrival, it’s time to check your CRM [...]

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Mobile-owning consumers in the UK, Germany and France prefer receiving SMS-based promotions as opposed to other mobile channels, new research published by the UK Direct Marketing Association (DMA) has revealed. 
The study, conducted by Toluna QuickSurveys on behalf of the DMA and report sponsor Velti, shows that 38 per cent of UK mobile owners prefer receiving [...]

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UK-based marketing firms Cyance and 360 Business Marketing have announced they have completed a merger of their businesses. 
Both companies have experienced rapid growth over the last year and have significant plans to build on this by combining their skillsets and services. 
Based in Oxfordshire, Cyance is an award-winning B2B multi-channel marketing company with a UK and [...]

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