The Chinese economy has surprised bankers by bouncing back rapidly from the financial downturn.
Between April and June, gross domestic product expanded by an annual 7.9 per cent, meaning the country is likely to hit its target of eight per cent annual growth.
GDP growth was 6.1 per cent in the first quarter, but [...]

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 Experian’s consumer classification system – Mosaic UK – has been updated to reflect demographic and social changes in British society since 2003.
Additional data sources have been added to encompass a more detailed understanding of the ageing population, changes in household composition, the growth in ethnic diversity and the impact of the Internet.
Mosaic UK 2009 draws [...]

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South Korea’s lifting economy could be the precursor for recovery in the region, reports from the Bank of Korea, in the Financial Times and from the World Advertising Research Center (WARC) agree.
The South Korean economy is reported to have grown by 2.3 per cent between April and June – which would mark the fastest quarterly [...]

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Global advertising expenditure across television, newspapers, magazines and radio has recorded a drop of 7.2 per cent for the first quarter of 2009 compared to the first quarter of 2008, according to a global advertising trends report released today by research company Nielsen.
The report, Global AdView Pulse, reveals that the global economic crisis is taking [...]

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Susanne Hornikel looks at direct marketing trends in the Polish marketplace.
Poland is – after the Russian Federation and Ukraine – the largest central European country with a surface of 322,500 km2 and approximately 38.48 million inhabitants. Outside the major cities, Poland is a vast nature reserve with a total of 23 national parks.
Almost 90 per [...]

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. . . but deliver us from prospecting evils, says DAWN ORR (pictured below).

Apologies if the above sounds sacrilegious, but Online Lead Generation (OLG) certainly seems to be on the lips of nigh-on every marketer I meet these days.
For good reason, of course, as OLG is one of the most cost-effective methods of client prospecting. Why [...]

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John Caslione (pictured below) navigates through the chaos of the financial storm to a new normality.
The world is more interconnected and interdependent than ever before. National economies are now all intimately linked, interconnected and interdependent upon each other.
While global interdependence works in everyone’s favour in good  times, globalisation’s ‘interlocking fragility’ rapidly spreads much pain and [...]

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Liane Dietrich, UK managing director of affiliate network, LinkShare, assesses the rise in international online shopping and the marketing strategies brands need to employ to increase their revenue.
With the recession in full swing and high street sales continuing to tumble across much of the western world, the last 12 months have seen consumers turn to [...]

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Total advertising expenditure in the UK will decline by 11.7 per cent this year, to £14.5bn ($23.7bn; €17bn), but will return to marginal growth in 2010, according to figures from WARC (World Advertising Research Center) and the Advertising Association. Adspend declined four per cent in 2008, year-on-year, to £18.6bn. There had been positive growth of 4.3 [...]

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Members of online social networks may be more vulnerable to financial loss, identity theft and malware infection than they realise, according to a new survey from Internet security software provider, Webroot.
Surveying more than 1,100 members of Facebook, LinkedIn, MySpace, Twitter and other popular social networks, the international company uncovered numerous behaviours that put social networkers’ [...]

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