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Recent articles tagged with the word "growth"

World Mail Awards: winners announced at Swiss gala

May 22nd, 2012 · No Comments

The winners of the World Mail Awards 2012 were announced last night at a gala dinner in Geneva, Switzerland.
Organised by global mail and express industry services provider Triangle Management Services, the event was attended by more than 200 senior executives from the postal industry. 
Now in their 13th year, the mail awards have established themselves as [...]

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Tags: News · Sally Hooton · This month's online edition

Lions add to their Asian tiger

May 18th, 2012 · No Comments

Lions Festivals, organiser of the Cannes Lions International Festival of Creativity, has announced it is extending its joint venture with Haymarket Media. The partnership currently runs Spikes Asia Festival of Creativity and the Asian Marketing Effectiveness Festival (AMEs) and will now also include the Digital Media Awards for Asia. 
The 2012 Digital Marketing Awards will take [...]

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Tags: News · Sally Hooton · This month's online edition

Enter the world of shopping

May 17th, 2012 · No Comments

Adam Stewart (pictured) charts how commerce has changed in just a few months and discusses ways to reach a borderless 24/7 shopping community.
Over the last 18 months, the e-commerce sector has seen phenomenal growth and, despite tough conditions on the high street, sales online remain buoyant. In fact, research from Forrester has predicted that online retail [...]

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Tags: Features · This month's online edition

McKinsey & Company to speak at IDM B2B Conference in London next week

May 16th, 2012 · No Comments

The Institute of Direct and Digital Marketing (IDM) has announced it has secured global consulting firm McKinsey & Company to speak at its annual B2B Marketing conference, sponsored by D&B, on Thursday May 24.
McKinsey’s session, Find Big Growth in Big Data, will share global perspectives on how to make sense of the phenomenal amount and [...]

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Tags: News · Sally Hooton · This month's online edition

Did you know…… fascinating Facebook facts from Socialbakers ahead of the IPO

May 15th, 2012 · No Comments

Facebook is critical in helping brands build momentum in emerging markets, new data from social media analytics provider Socialbakers reveals. Just days before the most-anticipated initial public offering in history, Socialbakers proves just how powerful the 901 million-member Facebook platform is for big brands looking to expand their global footprint and penetrate emerging markets.

With 901 [...]

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Tags: News · Sally Hooton · This month's online edition

Direct mail hits home in Estonia

May 9th, 2012 · No Comments

Estonia Post reports that its direct mail sales have grown 19 per cent compared to 2010 – and consumer survey shows that a third of Estonians now make a purchase decision based on direct mailers.
The Estonian advertising market as a whole grew by 9.4 per cent last year.
Toomas Türk, head of the Infologistics Division, said: [...]

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Tags: News · Sally Hooton · This month's online edition

Breathing new life into the corporate website

May 8th, 2012 · No Comments

Russell Loarridge (pictured) tells how to bridge your website and the social networks to power a modern marketing strategy.
Incorporating social media into marketing strategy is becoming standard practice, but many organisations still struggle with how to make the most of opportunities created by these platforms and tools. 
As social media evolves, so too should the corporate [...]

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Tags: Features · This month's online edition

Pan-European door drop census published

May 8th, 2012 · No Comments

The European Letterbox Marketing Association (ELMA) has published the first pan-European census of door drop media, covering 20 markets.  
The research found that the door drop market in Europe was estimated at 108 billion items in 2010, worth an estimated €3.8bn of media spend.  
Where comparative data exists, the research found that the market volume [...]

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Tags: News · Sally Hooton · This month's online edition

Confidence returning in Chinese economy

May 8th, 2012 · No Comments

Despite a steady fall in the rate of Chinese economic growth over the past two years, official GDP statistics continue to suggest current growth of more than eight per cent.
Based on both private sector surveys (IPSOS and Nielsen) and official consumer confidence polls, six out of the seven most recent assessments of consumer views suggest [...]

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Tags: News · Sally Hooton · This month's online edition

Learn to reap rewards in ‘reputation economy’

May 5th, 2012 · No Comments

Winning market share in foreign markets; aligning a global workforce; competing with strong local players – these are key objectives for companies as they fight for growth and success. 
Creating a strong emotional connection with consumers, regulators and opinion leaders around the world means businesses increasingly need to learn to go global in the modern ‘reputation [...]

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Tags: News · Sally Hooton · This month's online edition

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