The EU-driven legislation designed to protect web-users from being tracked by cookies without their consent, comes into force in May. Companies with online services need to ensure compliance with the law as the Information Commissioner’s Office (ICO) has powers to penalise non-compliant companies after May.
Although he believes the legislation to be over-protective, Jonathan Erwin [...]
Recent articles tagged with the word "information"
Which way will the cookie crumble come May 2012?
February 3rd, 2012 · No Comments
Tags: Editorial · This month's online edition
Financial-product customers prefer to obtain marketing information online, new research shows
February 3rd, 2012 · No Comments
Paul Seabrook (pictured) examines the latest fast.MAP survey results.
Websites – whether independent, comparison or brand-owned – together continue to be people’s main financial service research routes, each used by around three out of ten consumers, according to new research.
Also revealed are people’s main reasons for selecting the financial brands they use – they include the [...]
Tags: Features · This month's online edition
SDL completes acquisition of Alterian
January 30th, 2012 · No Comments
SDL – a major provider of Global Information Management (GIM) solutions – has today announced it has completed the acquisition of Alterian, an international leader in marketing analytics, social media monitoring and campaign management, for a net cash consideration of £69.7 million.
The SDL board believes the addition of Alterian’s integrated marketing platform capability will [...]
Tags: News · Sally Hooton · This month's online edition
E-retailers losing ‘millions in sales’ by ignoring online customer enquiries, says report
January 27th, 2012 · No Comments
The UK’s e-retailers are losing millions of pounds in sales by failing to respond to customers’ online requests for product and service information, new research has revealed.
The findings of a survey of 217 companies trading in ten different retail sectors, conducted on behalf of the UK Direct Marketing Association’s Response Management Council, show that one-in-ten [...]
Tags: News · Sally Hooton · This month's online edition
MMA hosts brand and agency briefing and debates lessons learnt in 2011
January 25th, 2012 · No Comments
The international Mobile Marketing Association (MMA) is staging its first Brand and Agency Briefing of 2012 in London next week.
The event will feature an interactive panel debate focused on mobile marketing strategies and tactics used over the recent Christmas period – illustrated through case studies demonstrating how brands are leveraging the mobile channel.
Renowned speakers and [...]
Tags: News · Sally Hooton · This month's online edition
Posts consider postal e-services strategically important for future: study
January 24th, 2012 · No Comments
New UPU study provides insight into 20 years of e-services development
Seventy per cent of Posts worldwide consider postal e-services strategically important for the future, according to a unique study by the Universal Postal Union (UPU), measuring the development of these services.
The research also establishes an important industry index against which to monitor e-services’ evolution.
The study [...]
Tags: News · Sally Hooton · This month's online edition
Amadeus helps Which? get closer to its customers: case study
January 18th, 2012 · No Comments
Business solutions specialist Amadeus Software Limited, has helped UK consumer rights magazine publisher Which? develop an agile, scalable Customer Relationship Management (CRM) system, cutting data processing time from days to hours.
The customised SAS solution began delivering a return on investment immediately and will pay for itself within 12 months, the company reports.
Which? used to be a [...]
Tags: News · Sally Hooton · This month's online edition
Uni-Marketing appointed for National Geographic data management
January 17th, 2012 · No Comments
UK-based list broker/manager, Uni-Marketing, has been appointed to exclusively manage the international database of the National Geographic Society (worldwide excluding USA/Canada).
The National Geographic Society was founded in 1888 as a non-profit organisation and has maintained its mission to increase and distribute geographic knowledge around the globe. The society has earned a worldwide reputation as the [...]
Tags: News · Sally Hooton · This month's online edition
CRM and the ’seven signs of life’
January 16th, 2012 · No Comments
Breathe new life into an ailing Customer Relationship Management (CRM) strategy, says Carolyn Bondi (pictured), who has first aid tips to nurse it back on its feet.
This year more than ever, sales figures need to be busily multiplying. But if you suspect your campaigns could be dead on arrival, it’s time to check your CRM [...]
Tags: Features · This month's online edition
Exploring the eastern tropics, by Jonathan Lambert
January 16th, 2012 · No Comments
Founder/chairman of ACTON International, US-born Jon Lambert (pictured) died of cancer towards the end of last year. He was an acknowledged international marketing expert and penned many excellent features for DMI over the years, particularly sharing his wide knowledge of the Asian market.
His daughter, Allison Lambert, told DMI: “He fought a hard, but swift, battle with pancreatic [...]





















