What people love, they will pay for. The businesses that most successfully engage with their customers via social media are those that understand what their customers love.

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Consider the scenario where the information acquired in real time at a touchpoint from an enquirer is matched to the information held in a marketing database. The touchpoint management process can exist off-site in the ‘cloud’.

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The recession has generated a unique form of charity donor churn – donors are moving their support from domestic to international charities and environmental organisations.
In the last year, 12 per cent of UK givers have changed to a type of charity they regard as more worthy of support during a world economic crisis and a [...]

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The UK Call Centre & Customer Management Expo is being held September 22-23, at Birmingham’s NEC. Here’s a preview:
Issues of offshoring and outsourcing are once again making headlines, with industry commentators suggesting that more companies are looking to outsource their marketing fulfilment and customer services in order to provide a more flexible, scalable solution.
The benefits [...]

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Susanne Hornikel looks at direct marketing trends in the Polish marketplace.
Poland is – after the Russian Federation and Ukraine – the largest central European country with a surface of 322,500 km2 and approximately 38.48 million inhabitants. Outside the major cities, Poland is a vast nature reserve with a total of 23 national parks.
Almost 90 per [...]

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 When will the financial gloom lift? Doug Sacks has been gazing into his crystal ball for clues.
The BIG question here and elsewhere remains the weakness of the national and global economies. Specifically, as Americans are fairly impatient people, when will we turn the corner and see the sun shine again?
This does not have to be [...]

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Liane Dietrich, UK managing director of affiliate network, LinkShare, assesses the rise in international online shopping and the marketing strategies brands need to employ to increase their revenue.
With the recession in full swing and high street sales continuing to tumble across much of the western world, the last 12 months have seen consumers turn to [...]

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InfoGroup has merged Direct Media and Millard to form Direct Media Millard (DMM), a new combined US-based list brokerage and management operation, launching on July 1.
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Global food manufacturer Nestlé has won the Grand Prix in the Media category of the Cannes Lions International Advertising Festival, for a campaign for Kit Kat in Japan.
Agency JWT Japan created a clever campaign around the translation of Kit Kat into Japanese . . . Kitto Katso means ‘surely win’. This idea was then woven [...]

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Members of online social networks may be more vulnerable to financial loss, identity theft and malware infection than they realise, according to a new survey from Internet security software provider, Webroot.
Surveying more than 1,100 members of Facebook, LinkedIn, MySpace, Twitter and other popular social networks, the international company uncovered numerous behaviours that put social networkers’ [...]

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