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Recent articles tagged with the word "international"

Eurostar selects new pan-European creative agency

February 1st, 2012 · No Comments

Eurostar, the high-speed passenger train service linking London and mainland Europe, has selected AMV BBDO to provide creative and advertising services across all markets, following a multi-stage pitch process.
AMV BBDO will work alongside Eurostar as lead creative agency in the strategic development of its pan-European advertising. In partnership with CLM BBDO, which will take responsibility [...]

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Tags: News · Sally Hooton · This month's online edition

Consumers vote for innovative products while seeking to save cash

February 1st, 2012 · No Comments

This year’s UK Product Of The Year Awards winners have been announced and the votes have revealed that consumers, feeling the financial squeeze, are giving up luxuries such as beauty products and takeaway coffees, in favour of multi-tasking products.
More than 9,000 consumers voted to determine the results of the 2012 Product of the Year survey, [...]

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Tags: News · Sally Hooton · This month's online edition

SDL completes acquisition of Alterian

January 30th, 2012 · No Comments

SDL – a major provider of Global Information Management (GIM) solutions – has today announced it has completed the acquisition of Alterian, an international leader in marketing analytics, social media monitoring and campaign management, for a net cash consideration of £69.7 million.  
The SDL board believes the addition of Alterian’s integrated marketing platform capability will [...]

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Tags: News · Sally Hooton · This month's online edition

International Direct Marketing Day to showcase the best campaigns

January 30th, 2012 · No Comments

It’s hugely informative, it’s especially for international marketers and it’s free! Make sure you sign up to be part of the International Direct Marketing Day being held on Tuesday March 13 (9am-4pm GMT) on a screen near you! 
This extra special online event will showcase the most successful direct and digital marketing campaigns from around Europe, [...]

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Tags: News · Sally Hooton · This month's online edition

MMA hosts brand and agency briefing and debates lessons learnt in 2011

January 25th, 2012 · No Comments

The international Mobile Marketing Association (MMA) is staging its first Brand and Agency Briefing of 2012 in London next week. 
The event will feature an interactive panel debate focused on mobile marketing strategies and tactics used over the recent Christmas period – illustrated through case studies demonstrating how brands are leveraging the mobile channel. 
Renowned speakers and [...]

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Tags: News · Sally Hooton · This month's online edition

Polish entrepreneurs launch targeted international ad network for daily deals

January 24th, 2012 · No Comments

Picture the scene: you go shopping and, within a few minutes, you find just the item you have been looking for. Even better, it’s on offer – a 70 per cent discount! 
Furthermore, all this has been achieved while surfing your favourite websites . . . and the item is available in your preferred region.
A group [...]

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Tags: News · Sally Hooton · This month's online edition

Call for international case studies for USA DMA’s Vegas show

January 24th, 2012 · No Comments

Delegates planning to attend the annual USA DMA conference and exhibition in October, have the chance to give it more of an international flavour this year.
After the 2011 show, visitors from around the world expressed hopes for less US-focused programming this time. Organisers have responded by asking for ‘best in class’ international case studies to [...]

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Tags: News · Sally Hooton · This month's online edition

Uni-Marketing appointed for National Geographic data management

January 17th, 2012 · No Comments

UK-based list broker/manager, Uni-Marketing, has been appointed to exclusively manage the international database of the National Geographic Society (worldwide excluding USA/Canada).
The National Geographic Society was founded in 1888 as a non-profit organisation and has maintained its mission to increase and distribute geographic knowledge around the globe. The society has earned a worldwide reputation as the [...]

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Tags: News · Sally Hooton · This month's online edition

Come and join us in February: we’re at TFM&A … AND we’re having another Margarita Monday party!

January 17th, 2012 · No Comments

The GMA – the Global Marketing Alliance (parent of DMI publications) – is looking forward to meeting up with international marketers in February.
First of all, we are having a party! As usual, on the eve of a major marketing industry event, the GMA will be staging the London branch of its world-famous Direct Margarita International [...]

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Tags: News · Sally Hooton · This month's online edition

Exploring the eastern tropics, by Jonathan Lambert

January 16th, 2012 · No Comments

Founder/chairman of ACTON International, US-born Jon Lambert (pictured) died of cancer towards the end of last year. He was an acknowledged international marketing expert and penned many excellent features for DMI over the years, particularly sharing his wide knowledge of the Asian market.
His daughter, Allison Lambert, told DMI: “He fought a hard, but swift, battle with pancreatic [...]

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Tags: Classic Collection · This month's online edition

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