. . . too much, says Doug Sacks, who feels swamped by inbox information.
Marketing Information overload. We all suffer from it. How do we, as eager and avid seekers of industry knowledge, winnow out the useful and important from the commonplace? The thinly disguised sales pitch? The valid but too technical information? How do providers [...]

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The fall-out from the 2008 financial crisis has led to Icelanders considering switching to the Canadian dollar instead of the European currency.
A tiny Nordic country of just of 330,000 people, Iceland is expected to hold a referendum on EU membership early next year. But the euro crisis has shaken confidence in the Union as an [...]

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The Croatian Tourist Board (HTZ) has claimed first place in the Music Video category of the 11th International Festival of Tourism Films and Multimedia Works, held in Berlin, Germany, recently. 
HTZ beat off competition from some 180 countries to win the ‘tourism oscar’. The ‘Ode to Joy’ video features the final movement of Beethoven’s 9th Symphony, [...]

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A London-based agency is working closely with colleagues in Scandinavia to promote a death-defying event.
Slingshot Sponsorship and BITE are managing sponsorship for the Red Bull Cliff Diving Series in Grimstad, Norway.  
The sponsorship and brand management specialists have combined to create commercial opportunities around the event – one of only six World Series Competitions worldwide [...]

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Tim Biddiscombe (pictured) tells how to overcome some of the key challenges surrounding implementation of marketing automation solutions globally.
There are many challenges facing a company looking to undertake or improve their international marketing.
Here, we’ll explore a few key issues, including those encountered when planning the campaign, managing data, deciding on language preferences and communication channels [...]

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The Indian Direct Marketing Association has been repositioned as DMAi – and has formed an association with its Australian counterparts.
The liaison aims to allow companies and individuals involved in direct marketing in India to benefit from the resources and expertise of the Australian DMA, specifically in terms of information resourcing, education and conferencing and also [...]

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Regional leaders from Microsoft, HTC, Yahoo! STC and MBC will debate new content delivery strategies and partnership opportunities at the annual TMT Finance & Investment Middle East Conference in Dubai next week.
The two-day conference, which is sponsored again this year by Saudi Telecom (STC), features a series of panel discussions and keynote speeches by leading experts from [...]

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First published in DMI, May 2001.
As Postcomm has introduced new licensing regulations, the Postal Industry stands on the brink of change – Mark Woodcock (pictured) reports on the likely changes in International Postal competition.
There was a time when dealing with the post in the UK was a simple affair. 
There were few competitors, few options, limited [...]

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Many people avoid launching products or services, or even revealing fresh concepts, on ‘unlucky’ Friday 13. But one UK-based print services firm chose the date especially.
This Friday, Bytes Document Solutions is airing its first viral ad: Ihateprinters.co.uk  
It’s good, but it’s not pretty!
The promotional film by the international firm – Xerox ‘Partner of the Year’ [...]

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Marketers lack the messaging skills and tools required for success in an expanding selling environment, says an international report by US-based Corporate Visions.
The sales and marketing messaging company surveyed more than 600 business-to-business (B2B) sales and marketing professionals around the world and found that more than 50 per cent of them have insufficient, little or [...]

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