What people love, they will pay for. The businesses that most successfully engage with their customers via social media are those that understand what their customers love.

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Consider the scenario where the information acquired in real time at a touchpoint from an enquirer is matched to the information held in a marketing database. The touchpoint management process can exist off-site in the ‘cloud’.

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 Experian’s consumer classification system – Mosaic UK – has been updated to reflect demographic and social changes in British society since 2003.
Additional data sources have been added to encompass a more detailed understanding of the ageing population, changes in household composition, the growth in ethnic diversity and the impact of the Internet.
Mosaic UK 2009 draws [...]

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Susanne Hornikel looks at direct marketing trends in the Polish marketplace.
Poland is – after the Russian Federation and Ukraine – the largest central European country with a surface of 322,500 km2 and approximately 38.48 million inhabitants. Outside the major cities, Poland is a vast nature reserve with a total of 23 national parks.
Almost 90 per [...]

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British postal operator Royal Ma…
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Sergio Pilu (pictured below) reports from I…
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Advertising budgets for mobile channels are expected to buck the downward trend and exhibit strong growth over the next five years, according to a new report from Juniper Research.
The report found that constraints on budgets, imposed in the wake of the global economic downturn, had resulted in an increasing migration of adspend from above-the-line to [...]

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Graham Cooper points out som…
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To optimise online advertising campaigns and achieve business objectives, advertisers need to think out-of-the-box in every facet of their creative elements – and that means taking a very careful look at their online ads.
So says Inbar Chap (pictured below), co-CEO of Israel-based DSNR Media Group, who has come up with nine ways to judge [...]

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Direct marketing services provider, Equifax, will focus on the fundamental issue of data quality at the inaugural 2009 Data Marketing Show by sponsoring the show’s ‘data clinic’.
The aim is to give marketers the ability to target prospects at a time when they are most responsive to direct marketing offers. Key to this is having the [...]

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