Email conversion rates have become the most pressing concern for the UK email marketing sector, research published by the UK Direct Marketing Association (DMA) reveals. 
According to the findings of the DMA Email Marketing Council’s fifth annual National Client Email Report, sponsored by Alchemy Worx, 48 per cent of email marketers say conversion rates are now [...]

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Facebook is critical in helping brands build momentum in emerging markets, new data from social media analytics provider Socialbakers reveals. Just days before the most-anticipated initial public offering in history, Socialbakers proves just how powerful the 901 million-member Facebook platform is for big brands looking to expand their global footprint and penetrate emerging markets.

With 901 [...]

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The growing number of Internet users in Brazil and the increasing time they spend online continues to attract investment in online advertising. 
According to 2012 statistics from IBOPE Nielsen Online, the number of advertisers in the South American country using online display ads increased nearly 40 per cent, year-on-year.
The total number of online campaigns grew by [...]

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Comprehensive data service, Eurocontactpool, is to be made available to business-to-business (B2B) companies in the Czech Republic for the first time.
The move is expected to help drive the Czech Republic’s growing export economy, which is increasing every year, by enabling Czech firms to access prospect customers right across Europe.
EuroContactPool will be offered in the Czech [...]

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An award-winning full-service digital marketing agency founded in 1997 and headquartered in Budapest, Hungary, has been acquired by Possible Worldwide – a WPP company.
With offices in Serbia, Austria and Romania, Carnation Internet Tanácsadó Zrt services a variety of clients throughout the central and eastern Europe region, employing more than 75 people. Major clients include Coca-Cola, [...]

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Last month, the UK slipped into its first double-dip recession since 1975, with its national statistics office reporting that the economy shrank 0.2 per cent in the first quarter of 2012, following a contraction of 0.3 per cent in the last quarter of 2011. The Bank of England is forecasting that the economic misery will [...]

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Munich-headquartered digital marketing technology provider eCircle has announced it is being acquired by Teradata, a global analytic data solutions company, and Aprimo – a Teradata company and a leader in integrated marketing management software. 
The company says the combination of Teradata’s analytical capabilities, Aprimo’s integrated marketing expertise and eCircle’s cloud-based digital messaging solution will enable marketers [...]

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DHL Global Forwarding and Freight business units – part of Deutsche Post DHL – are being united in a new logistics centre in Italy, to provide a fast gateway for airfreight, export and import flows.
The centre (pictured), near Milan, has a total ground territory of more than 83,000 m2 and warehouse space of 26,000 m2 [...]

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Regional leaders from Microsoft, HTC, Yahoo! STC and MBC will debate new content delivery strategies and partnership opportunities at the annual TMT Finance & Investment Middle East Conference in Dubai next week.
The two-day conference, which is sponsored again this year by Saudi Telecom (STC), features a series of panel discussions and keynote speeches by leading experts from [...]

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A global mobile media company is teaming up with academics in the Far East in an initiative to safeguard mobile ad quality and curb ‘click fraud’.
BuzzCity is undertaking a study with computer science researchers from the National University of Singapore (NUS), to examine CPC (cost per click) – the dominant model driving advertising activity on [...]

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