The Institute of Direct and Digital Marketing has a new addition to its body of professional advisory councils. The IDM Marketing Capabilities Council held its inaugural meeting earlier this month and today announces its mission and objectives.
The new council of senior practitioners from brands including Callcredit, Heineken, Microsoft, Nokia and Telefonica, (details at theidm.com/mcc) has [...]

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In an increasingly competitive and fragmenting media marketplace, door drop marketing and leaflet distributions are still among the most effective and efficient ways of talking to prospects – delivering returns on investment whether used nationally, regionally or locally.
And a morning seminar being held in the UK next month promises to help delegates learn to target [...]

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Digital marketing in the Middle East and North Africa (MENA) is experiencing tremendous growth, according to an Econsultancy report, which has found that 58 per cent of marketers are increasing their digital marketing budgets in 2012.
Econsultancy’s second annual State of Digital Marketing in MENA report looks in detail at the use of different online and [...]

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Mark Francis says the traditional channel has weathered the recession better than any other.
First published: DMI April/May 2010.
Some predicted the stigma of spam would be direct mail’s death knell. But, by forcing marketers out of their single-channel mindset, it’s proving a loyal ally in the fight for return on investment (ROI).
2009 was the year that marketing [...]

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Valentine’s Day has long passed, but we should still embrace the postman, says Philip Ricketts (pictured): because there’s gold not ‘junk’ in the mail!
FACT FILE:

Ninety-two per cent of direct mail is opened
21.9 million adults have taken action, prompted by direct mail
Of these, 14.2 million bought something
Direct mail delivers £27 billion to the UK economy
There are [...]

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Professional social networking has a big role to play in helping Russian media and western European advertisers and marketers realise new opportunities, reports Peter Crosby (pictured).
According to research from Price Waterhouse Coopers (PwC), Russian media is set to dominate Europe in terms of market share and turnover in the next few years. 
In 2010 alone, the [...]

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Business-to-business (B2B) information provider EuroContactPool has announced an expansion of its pan-European business data services to provide local expertise in five additional countries: Denmark, Finland, Germany, Norway and Switzerland.
EuroContactPool enables companies worldwide to access accurate B2B data. The expansion marks a major Europe-wide investment by EuroContactPool’s parent group, Bisnode – a pan-European business information provider which employs 3,000 [...]

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Daryl Upsall says non-profits are choosing to change the world one donor at a time now.
First published: DMI Jan/Feb 2010.
If you are a 38.5-year-old professional woman who feels you are attracting more than the usual level of attention when you walk down the street,  blame it on a lunchtime conversation which took place in Vienna [...]

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Simon Lawrence has stepped down from his role as CEO of Information Arts, the insight-led B2B database marketing solutions company he founded in 1999 in the UK.
Lawrence (pictured) built Information Arts into a brand associated with quality and innovation that is now recognised as a major provider of B2B data and analysis to blue chips [...]

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Richard Evans (pictured) says multi-channel marketing is constantly evolving – and so must businesses. 
Communication as we know it, whether it is personal, B2B or B2C, has fundamentally changed. Previously, we relied on multiple static devices to send emails, make phone calls and search the Internet for information. Now, the widespread adoption of smartphones has empowered [...]

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