Online marketing list supplier, MarketingFile, has signed up to receive consumer prospect data from Callcredit Information Group.
The company, which provides business and consumer direct marketing data through its website, will aim to sell Callcredit’s universe of marketing contacts, tagged with a range of demographic, lifestyle and affluence indicators, to its 40,000 online customers. 
Callcredit Information Group [...]

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The French Direct Marketing Association (CMD) is planning a focus on digital solutions to help members upgrade their knowledge of multi-channel marketing.
At an special meeting in Paris in March, the industry body elected two heavy-weight new media exponents – Henri Kaufman and Florent Argentier – as joint presidents, to guide the CMD in a clear digital [...]

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Huge disparity found between the public demand for, and actual availability of, live chat to address customer service issues online
We may lead the world in embracing e-commerce, but Brits are really bad at providing an online customer service, a survey of 2,000 firms and consumers has found. We’re still relying on the telephone when [...]

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First published in DMI, May 2001.
As Postcomm has introduced new licensing regulations, the Postal Industry stands on the brink of change – Mark Woodcock (pictured) reports on the likely changes in International Postal competition.
There was a time when dealing with the post in the UK was a simple affair. 
There were few competitors, few options, limited [...]

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On The Edge – June 21 – London, Congress Centre 
Take part in a new journey of discovery at a provocative one-day conference and networking event being held in London in June: On The Edge will host the marketing industry’s leading figures, delivering insight guaranteed to get attendees thinking. 
Challenging theories and questioning creativity is just the [...]

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Mark Francis says the traditional channel has weathered the recession better than any other.
First published: DMI April/May 2010.
Some predicted the stigma of spam would be direct mail’s death knell. But, by forcing marketers out of their single-channel mindset, it’s proving a loyal ally in the fight for return on investment (ROI).
2009 was the year that marketing [...]

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First published, DMI, May 2005.
Guest author Nick Backhouse (pictured) looks at how agencies can deliver campaigns with global reach and local impact.
There is an old adage in retailing when thinking about national retail chains: ‘Retailers may think nationally, but their customers buy locally.’
Well, the same applies for global marketing in the business-to-business sector, but ten-fold plus. 
Taking a [...]

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David Howlett brings insight into the emotional factors governing consumer choice.
First published: DMI March 2010.
If market research is really effective, why do about 90 per cent of new products fail? Relaunches of existing long-established brands often run into problems, too. Are current market research methods as good as they could be?
New products are launched that [...]

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John McWilliams shows how, with care, B2B marketing on a multi-national scale can be successfully achieved.
First published: DMI April/May 2010
There’s a misconception that any marketing material directed towards a business audience has to be dressed up in a sober suit.
The fact is, nobody was ever bored into doing something!
You have to stimulate and motivate your [...]

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Marco Merlo (pictured), owner of MLS and the Italian partner of Lists4Europe, tells how the rules will affect direct marketers.
A new act regulating data protection in Europe comes into force this year, affecting direct marketing activities. The key points of the new law are: for B2B postal addresses, opt-out applies everywhere; for B2C postal addresses, opt-out applies [...]

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