Un-social media!
The world is Twittering and connecting, but what does it all mean for marketers?
Well, Rupert Murdoch isn’t sold. At this years annual Allen & Co schmooze-fest he warned against investing in Twitter and the general view is it’s impossible to monetise.
In a recent research note by Morgan Stanley, a 15-year-old analyst – Matthew Robson [...]

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 Experian’s consumer classification system – Mosaic UK – has been updated to reflect demographic and social changes in British society since 2003.
Additional data sources have been added to encompass a more detailed understanding of the ageing population, changes in household composition, the growth in ethnic diversity and the impact of the Internet.
Mosaic UK 2009 draws [...]

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 Keith Wiser has written a book, bringing his global perspective on the past, present and future of direct marketing.
‘The trouble with the world today is that no-one respects their parents and everyone wants to write a book.’
Cicero wrote those words more than 2,000 years ago.
Today, I have considerably less trouble with the former than [...]

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Stephan Merz is aiming to keep us up-to-date with ever-changing regulations.
Over the past nine months, the German direct marketing industry has been monitoring the arguments concerning changes to our privacy law, and lobbying over potential increased enforcement of sanctions which are already in place for any violations of the rules.
When I last reported in this [...]

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John Caslione (pictured below) navigates through the chaos of the financial storm to a new normality.
The world is more interconnected and interdependent than ever before. National economies are now all intimately linked, interconnected and interdependent upon each other.
While global interdependence works in everyone’s favour in good  times, globalisation’s ‘interlocking fragility’ rapidly spreads much pain and [...]

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The UK Government’s new scheme to halt the slide of motor sales and help the environment – by offering incentive allowances for those trading in old bangers for new cars – has prompted a new database of prospects, aimed at car makers and dealerships.
In response to the Scrappage Incentive Allowance (SIA), London-based Scientia Data has launched [...]

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 Alastair Tempest looks…
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Keith Wiser flies ho…
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Arnaud Le Lann has serious concerns about the …
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The way consumers spend thei…
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