What people love, they will pay for. The businesses that most successfully engage with their customers via social media are those that understand what their customers love.

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Consider the scenario where the information acquired in real time at a touchpoint from an enquirer is matched to the information held in a marketing database. The touchpoint management process can exist off-site in the ‘cloud’.

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DMI columnist Rosemary Smith has been elected to the UK Direct Marketing Association’s (DMA) Roll of Honour, along with fellow direct marketing stalwart Charles Ping.
They were honoured in recognition of their outstanding service to the direct marketing industry. The accolade has only been conferred on 24 direct marketers, the most recent of whom was another DMI [...]

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Hundreds of US-based direct marketers, agencies and service providers are offering glimmers of hope for direct marketing jobseekers, according to the latest Bernhart Associates employment update.
“It appears the direct marketing job market is scraping the bottom,”  reports Jerry Bernhart, principal of Bernhart Associates Executive Search, a direct marketing recruiting firm which has been issuing quarterly [...]

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Britain’s retail experts are shifting promotional priorities in-store this summer as classic footfall drivers like advertising, sponsorship and celebrity endorsements fail to halt declining customer numbers on the high street: So says a new retail study released by Norway-headquartered software solutions provider Mohive.
The study, which collates the experiences and opinions of more than 100 retail [...]

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Media and marketing trade associations from across America – including the USA Direct Marketing Association (DMA) – have joined forces to release self-regulatory principles which protect consumer privacy in ad-supported interactive media; requiring advertisers and [...]

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The UK Call Centre & Customer Management Expo is being held September 22-23, at Birmingham’s NEC. Here’s a preview:
Issues of offshoring and outsourcing are once again making headlines, with industry commentators suggesting that more companies are looking to outsource their marketing fulfilment and customer services in order to provide a more flexible, scalable solution.
The benefits [...]

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Susanne Hornikel looks at direct marketing trends in the Polish marketplace.
Poland is – after the Russian Federation and Ukraine – the largest central European country with a surface of 322,500 km2 and approximately 38.48 million inhabitants. Outside the major cities, Poland is a vast nature reserve with a total of 23 national parks.
Almost 90 per [...]

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 Keith Wiser has written a book, bringing his global perspective on the past, present and future of direct marketing.
‘The trouble with the world today is that no-one respects their parents and everyone wants to write a book.’
Cicero wrote those words more than 2,000 years ago.
Today, I have considerably less trouble with the former than [...]

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HERSCHELL GORDON LEWIS explores the perceived wisdom of the use of negatives in copy.
In my callow youth, I taught English literature at a minor US university. There, I solidified my impious opinion that Wordsworth should have been considered a minor poet. But Wordsworth had a line in his ode, ‘Intimations of Immortality’:
‘The sunshine is a glorious birth.’
So [...]

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