The European Letterbox Marketing Association (ELMA) has published the first pan-European census of door drop media, covering 20 markets.  
The research found that the door drop market in Europe was estimated at 108 billion items in 2010, worth an estimated €3.8bn of media spend.  
Where comparative data exists, the research found that the market volume [...]

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Employment for marketers in the USA is stabilising, according to the latest Bernhart Associates Digital and Direct Marketing Quarterly Hiring Survey shows. 
After a big spike in first-quarter hiring, employers plan to hold firm on staffing in Q2 of 2012.
Jerry Bernhart, major direct and digital marketing recruiter and principal of Bernhart Associates Executive Search, LLC – [...]

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Failing to follow the digital lead set by their US rivals, ‘Luddite’ British retailers are wasting £32m every year by dispensing paper receipts. This jumbo paper trail weighs the equivalent of 1,380 male elephants!
By contrast, increasing numbers US retailers including Apple, Sears, Kmart, Gap, Banana Republic, Best Buy and Old Navy routinely issue digital receipts [...]

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The French Direct Marketing Association (CMD) is planning a focus on digital solutions to help members upgrade their knowledge of multi-channel marketing.
At an special meeting in Paris in March, the industry body elected two heavy-weight new media exponents – Henri Kaufman and Florent Argentier – as joint presidents, to guide the CMD in a clear digital [...]

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Mobile ad spending has surged in Spain – rising 67 per cent last year to €63.6million (£52m; $84m). A similarly strong upward trajectory will continue through 2013, predicts the Mobile Marketing Association and Accenture. They had said online ad growth there would rise 15.3 per cent this year, mainly due to banner and video ads [...]

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Kara Trivunovic (pictured) tells how good use of email can drive profits
Email as a marketing tool is quite possibly the most powerful one in the box, and used properly can generate a substantial increase in business.
Marketers do not need an Oxbridge study to tell them that driving incremental sales from a current customer costs a [...]

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An award-winning full-service digital marketing agency founded in 1997 and headquartered in Budapest, Hungary, has been acquired by Possible Worldwide – a WPP company.
With offices in Serbia, Austria and Romania, Carnation Internet Tanácsadó Zrt services a variety of clients throughout the central and eastern Europe region, employing more than 75 people. Major clients include Coca-Cola, [...]

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The majority of marketers working in Australia are planning to deploy cross-channel methods to promote their brands over the next 12 months – but they are not finding it easy.
Software company, Responsys, surveyed industry executives during the ad:tech Sydney and Melbourne events recently and discovered that 88 per cent are either running or planning multimedia [...]

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Munich-headquartered digital marketing technology provider eCircle has announced it is being acquired by Teradata, a global analytic data solutions company, and Aprimo – a Teradata company and a leader in integrated marketing management software. 
The company says the combination of Teradata’s analytical capabilities, Aprimo’s integrated marketing expertise and eCircle’s cloud-based digital messaging solution will enable marketers [...]

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Marketers who fail to get to grips with Internet Service Providers’ (ISP) new spam-blocking filters are at serious risk of failing to deliver emails to the inboxes of consumers. And the knock-on effect is they may lose business for their clients. 
The warning comes from Guy Hanson (pictured) of the UK Direct Marketing Association’s Email Marketing [...]

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