When will the financial gloom lift? Doug Sacks has been gazing into his crystal ball for clues.
The BIG question here and elsewhere remains the weakness of the national and global economies. Specifically, as Americans are fairly impatient people, when will we turn the corner and see the sun shine again?
This does not have to be [...]

[Read more →]

 
Sally Hooton reports on industry events last month in Madrid.
International marketers gathered in Spain’s capital last month for two days of debate, followed by a surprisingly entertaining awards gala.
While some awards events can be tedious for those who aren’t contenders, the Spanish turned their annual IMAN ceremony into a well-attended delight for all, with humour [...]

[Read more →]

 
     
A new award honouring individual pioneers in the direct and interactive marketing industry has been presented to Diane Rinas (pictured), senior marketing manager at DHL Global Mail.
The winner of the FEDMA & Holmen Paper European Direct Marketer of the Year 2009 glass trophy – designed by Latvian agency Marketing House – was announced during the [...]

[Read more →]

Kerstin Trikalitis says Bulgaria is a growi…
Sorry, you must be logged in to read this article.
Membership to DMIONLINE is completely free and is a few clicks away. Click here to join.

[Read more →]

 
It was billed as a one-day meeting of like-minded business executives, with the opportunity to talk to the expert speakers. And that’s just how it turned out.
The first of its kind, the iDi Marketers Forum staged in New York City last month has drawn much acclaim for offering the opportunity for international direct and interactive [...]

[Read more →]

[caption id="attachment_1054" align=&...
Sorry, you must be logged in to read this article.
Membership to DMIONLINE is completely free and is a few clicks away. Click here to join.

[Read more →]

 
As the global economy hurtle…
Sorry, you must be logged in to read this article.
Membership to DMIONLINE is completely free and is a few clicks away. Click here to join.

[Read more →]

 
Direct marketers are meeting up Stateside next Tuesday (24th) for the inaugural iDi Marketers’ Forum – a unique summit offering a major networking opportunity for international, direct and interactive (iDi) visitors.  
Organised by DMI Events – a partnership between DMI magazine and international marketing consultancy 1 Stop Data – the line-up of experts attending the [...]

[Read more →]

 
Sally Hooton previews the iDi Marketers Forum, being staged in New York City on March 24.
It has been said many times that reduced ‘noise’ during a recession provides an opportunity for smaller enterprises to gain competitive advantage, as larger firms scale back to curb costs.
Savvy marketers know that grabbing a share of voice leads [...]

[Read more →]

 
Editor’s Leader column, March 09
I am intrigued by the notion of ‘six degrees of separation’ – also referred to as the ‘human web’ – the idea that, if I am one step away from my friend and two steps away from my friend’s friend, then people are no more than six steps away from everyone [...]

[Read more →]