The GMA – the Global Marketing Alliance (parent of DMI publications) – is looking forward to meeting up with international marketers in February.
First of all, we are having a party! As usual, on the eve of a major marketing industry event, the GMA will be staging the London branch of its world-famous Direct Margarita International [...]

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Benefit your business by delving deeper for real feedback, suggests Roy Kemp (pictured).
If you asked the majority of businesses – wherever they are based in the world – whether they ask their customers if they are satisfied with the products and services with which they are provided, they would probably say ‘Yes!’.
However, if you were [...]

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The future of print, customer communications, data collection and even augmented reality were among the topics under discussion at the third European Marketing Dynamics Summit in Brussels last week, when print service providers and end users gathered to hear practical examples of how print can play an assertive role in the development of cross-media campaigns. [...]

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The global economy is on the verge of a new and deeper jobs recession, the International Labour Organization (ILO) has warned, and that concern has been echoed by the Organisation for Economic Cooperation and Development (OECD), which  urged major G20 leaders meeting in Cannes last month to take ‘bold decisions’. 
According to OECD secretary general, Angel [...]

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Chas Moloney (pictured) – marketing director of Ricoh UK – says green credentials are the new status symbol for brands and can elevate businesses in the mind of the consumer.
T­he rise of environmental regulations is heavily impacting the way in which companies choose to market themselves. Being seen as ‘green’ is now increasingly important to [...]

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Print service providers and their customers across Europe and beyond will be gathering in Belgium later this month for a summit meeting, aiming to educate the market and provide direction on positioning, selling, delivery and integration of direct mail within multi-channel campaigns.
The European Marketing Dynamics Summit (EMDS) – being held at The Hotel on Boulevard [...]

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Marketers with an international remit will be heading for Boston, Massachusetts, soon as the USA DMA11 gets under way (October 1-6).
The event is a huge conference and exhibition, consistently pulling in crowds of more than 10,000 end-users and suppliers from around the world. This year, the Global Marketing Alliance (GMA) has negotiated a special member discount on [...]

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Over the next 40 years, as much as 80 per cent of the world’s economic growth will come from emerging markets, former chief of the International Monetary Fund (IMF) Michel Camdessus has predicted.
Camdessus, a French economist and managing director of the IMF, 1987-2000, told a recent conference in Buenos Aires: “By 2050, we can expect that [...]

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Food and drink manufacturers such as McDonald’s, Cadbury Adams, Campbell Soups, Coca-Cola, Kellogg’s, Kraft, Mars, Nestlé, PepsiCo and Unilever have all put their names to a US initiative regulating foods being advertised to children.
Taking effect at the end of 2013, the code of practice is based on dietary guidelines concerning calories, saturated fats, sodium and [...]

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High street retail giant ASDA has today confirmed its support and sponsorship for the Best Product of the Year category at this year’s World Food Awards.
The glittering gala event, which celebrates the very best of ethnic food products and brands, will take place at the Grosvenor House Hotel on Saturday 1st October.
The Awards, now in [...]

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