This year, organisers of the major Cannes Lions awards are honouring Jack Dorsey (pictured) – creator, co-founder and Executive Chairman of Twitter and the co-founder/CEO of Square. 
The Cannes Lions International Festival of Creativity is the world’s largest celebration of creativity in communications. Each year, it presents the Media Person of the Year Award to a [...]

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Russell Loarridge (pictured) tells how to bridge your website and the social networks to power a modern marketing strategy.
Incorporating social media into marketing strategy is becoming standard practice, but many organisations still struggle with how to make the most of opportunities created by these platforms and tools. 
As social media evolves, so too should the corporate [...]

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Hope, happiness and an upbeat tone thread through the copy of a mailshot aiming to engender interest in old dogs.
A direct mail campaign by Soho Square for Dogs Trust, the UK’s largest dog welfare charity, is designed to raise money to look after the older dogs in its care and uses messages of positivity and [...]

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Kara Trivunovic (pictured) tells how good use of email can drive profits
Email as a marketing tool is quite possibly the most powerful one in the box, and used properly can generate a substantial increase in business.
Marketers do not need an Oxbridge study to tell them that driving incremental sales from a current customer costs a [...]

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The majority of marketers working in Australia are planning to deploy cross-channel methods to promote their brands over the next 12 months – but they are not finding it easy.
Software company, Responsys, surveyed industry executives during the ad:tech Sydney and Melbourne events recently and discovered that 88 per cent are either running or planning multimedia [...]

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Our marketer on the ground, Simon Burrell, spent many years working in and travelling across different regions of the world    and now runs his own global travel website.  Here, he offers a marketer’s-eye view of a perfect evening.
Marketers are often trying to ‘sell you the dream’, be it a brand new exotic car, Victoria [...]

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Robert King (pictured) says business in the hospitality sector that take a longer term view of the Games may benefit for years to come.
The London 2012 Olympics will be a prime opportunity for travel, hospitality and retail companies to engage with a variety of new customers from all over the world. 
London is a central and [...]

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A global mobile media company is teaming up with academics in the Far East in an initiative to safeguard mobile ad quality and curb ‘click fraud’.
BuzzCity is undertaking a study with computer science researchers from the National University of Singapore (NUS), to examine CPC (cost per click) – the dominant model driving advertising activity on [...]

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Don’t deliver cross-border marketing communications to people who don’t want them – and make compliance with European data protection rules painless. That’s the message from global B2B marketing data and services provider Mardevdm2.
The company has just introduced its new European Suppression File  (ESF) to the market and is helping to promote it with a competition [...]

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Marketers lack the messaging skills and tools required for success in an expanding selling environment, says an international report by US-based Corporate Visions.
The sales and marketing messaging company surveyed more than 600 business-to-business (B2B) sales and marketing professionals around the world and found that more than 50 per cent of them have insufficient, little or [...]

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