Keith Wiser has written a book, bringing his global perspective on the past, present and future of direct marketing.
‘The trouble with the world today is that no-one respects their parents and everyone wants to write a book.’
Cicero wrote those words more than 2,000 years ago.
Today, I have considerably less trouble with the former than [...]

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Global food manufacturer Nestlé has won the Grand Prix in the Media category of the Cannes Lions International Advertising Festival, for a campaign for Kit Kat in Japan.
Agency JWT Japan created a clever campaign around the translation of Kit Kat into Japanese . . . Kitto Katso means ‘surely win’. This idea was then woven [...]

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Sergio Pilu (pictured below) reports from I…
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A new marketing tool to provide a cost-effective, flexible and convenient direct mail solution – at the click of a mouse – for businesses within the UK has been launched. This latest addition to the imail service is particularly recommended for ad hoc and low volume campaigns, enabling users to send physical, postcard-style flyers from [...]

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Ian Hughes says companies need to check their…
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Susanne Hornikel has been re…
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Keith Wiser flies ho…
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Herschell Gordon Lewis is ki…
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Arnaud Le Lann has serious concerns about the …
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Doug Sacks sums up the headl…
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