Breathe new life into an ailing Customer Relationship Management (CRM) strategy, says Carolyn Bondi (pictured), who has first aid tips to nurse it back on its feet. 
This year more than ever, sales figures need to be busily multiplying. But if you suspect your campaigns could be dead on arrival, it’s time to check your CRM [...]

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Tony Foggett (pictured) shares agency insights into emerging trends.
Now is the time to reflect on key milestones from the past 12 months and examine the trends that will have the biggest effect on multi-channel strategies in the year ahead.
How quickly a year shifts in digital!
In 2010, it sometimes felt as if consumers and technology were [...]

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Luke Griffiths (pictured) forecasts the key digital marketing resolutions for 2012.
Integrate to communicate
Make way for convergence. This will be the overarching trend for 2012 – separate channels will converge into the sea of digital media, all working together to make up one digital hub of communications.
Where channels such as email and mobile have celebrated success [...]

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UK insurance firm, Aviva, is using a social media campaign and a touch of magic to raise awareness among millennial workers of the importance of savings.
In a series of short film clips, shot on the streets and in the bars of Brighton and London, magician Pete Hathway uses magic tricks with money as the central [...]

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Graham Kemp explores changes in the world of publishing and discusses how brands can improve communication with consumers via use of relevant content.
The previously genteel world of book publishing has been turned on its head in the last few years by the Internet and the rise of e-books. Music-buying patterns have also changed recently, with [...]

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Customer engagement can now be optimised through use of conversational marketing technology, enabling cross-channel, inbound/outbound and one-to-one personalised dialogues, including over Facebook and Twitter – explains François Laxalt (pictured).
Over the past few years, marketers have begun moving from multi-channel but siloed marketing techniques, towards integrated cross-channel approaches. In doing so, they have broken down [...]

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The future of print, customer communications, data collection and even augmented reality were among the topics under discussion at the third European Marketing Dynamics Summit in Brussels last week, when print service providers and end users gathered to hear practical examples of how print can play an assertive role in the development of cross-media campaigns. [...]

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Spanish postal operator, Correos, has been delving into the influence of social media on the purchasing decisions of consumers in Spain and major global markets.
The study comes as part of Correos’s work with social media communications specialist Territorio Creativo on developing a new digital strategy.
The report underlines the increasing importance of ’social marketing’ – suggesting [...]

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Research suggests that more of us are now going online via phone than from fixed-line computers - six in ten Brits already use mobiles for e-shopping. But will m-commerce truly take off and can it benefit local high street traders?
Town centres across the UK have changed forever since the recession. Iconic names like Woolworths, Virgin Megastore [...]

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A village-based agency searching for quality staff has launched a poster campaign to encourage talent out of London and back into the regions.
UK Government statistics claim unemployment among the under-24s is rising rapidly, but there are places in the country experiencing a shortage of specific skillsets; in particular, in the advertising and marketing world. 
One company [...]

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