Nearly half of UK marketers say they aren’t confident their efforts to gain consumer consent to place cookies on their devices will meet the new requirements of the ePrivacy Directive, research has revealed.  
The finding comes from a survey of more than 150 of the UK’s top marketing agencies, conducted by the UK Direct Marketing [...]

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Adam Stewart (pictured) charts how commerce has changed in just a few months and discusses ways to reach a borderless 24/7 shopping community.
Over the last 18 months, the e-commerce sector has seen phenomenal growth and, despite tough conditions on the high street, sales online remain buoyant. In fact, research from Forrester has predicted that online retail [...]

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This year, organisers of the major Cannes Lions awards are honouring Jack Dorsey (pictured) – creator, co-founder and Executive Chairman of Twitter and the co-founder/CEO of Square. 
The Cannes Lions International Festival of Creativity is the world’s largest celebration of creativity in communications. Each year, it presents the Media Person of the Year Award to a [...]

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Facebook is critical in helping brands build momentum in emerging markets, new data from social media analytics provider Socialbakers reveals. Just days before the most-anticipated initial public offering in history, Socialbakers proves just how powerful the 901 million-member Facebook platform is for big brands looking to expand their global footprint and penetrate emerging markets.

With 901 [...]

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Failing to follow the digital lead set by their US rivals, ‘Luddite’ British retailers are wasting £32m every year by dispensing paper receipts. This jumbo paper trail weighs the equivalent of 1,380 male elephants!
By contrast, increasing numbers US retailers including Apple, Sears, Kmart, Gap, Banana Republic, Best Buy and Old Navy routinely issue digital receipts [...]

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Mobile ad spending has surged in Spain – rising 67 per cent last year to €63.6million (£52m; $84m). A similarly strong upward trajectory will continue through 2013, predicts the Mobile Marketing Association and Accenture. They had said online ad growth there would rise 15.3 per cent this year, mainly due to banner and video ads [...]

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Facebook has acquired a San Francisco-based emerging rival for USD 1 billion – the social media giant’s biggest-ever acquisition. 
Instagram – developer of the popular photo application of the same name – is barely two years old and has just 13 employees. The Californian start-up had showed impressive growth figures, which reportedly helped Facebook’s decision to [...]

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The majority of marketers working in Australia are planning to deploy cross-channel methods to promote their brands over the next 12 months – but they are not finding it easy.
Software company, Responsys, surveyed industry executives during the ad:tech Sydney and Melbourne events recently and discovered that 88 per cent are either running or planning multimedia [...]

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Advertising on mobile devices rocketed by 157 per cent in 2011, to a new high of £203.2 million, according to the annual IAB and PwC mobile advertising spend study.
With smartphone ownership standing at 53 per cent of the UK population, the proliferation of touchscreen technology, 3G, and soaring tablet sales have sparked a surge in [...]

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. . . too much, says Doug Sacks, who feels swamped by inbox information.
Marketing Information overload. We all suffer from it. How do we, as eager and avid seekers of industry knowledge, winnow out the useful and important from the commonplace? The thinly disguised sales pitch? The valid but too technical information? How do providers [...]

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