Consider the scenario where the information acquired in real time at a touchpoint from an enquirer is matched to the information held in a marketing database. The touchpoint management process can exist off-site in the ‘cloud’.

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Un-social media!
The world is Twittering and connecting, but what does it all mean for marketers?
Well, Rupert Murdoch isn’t sold. At this years annual Allen & Co schmooze-fest he warned against investing in Twitter and the general view is it’s impossible to monetise.
In a recent research note by Morgan Stanley, a 15-year-old analyst – Matthew Robson [...]

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Australian broadcaster SBS is promoting its coverage of The Ashes by using truck-side mobile billboards around Sydney and Melbourne, displaying taunts for the England cricket team.
The billboards have been created to resemble cricket scoreboards and include jibes by the Aussies about the Brits, such as:
‘England invented cricket. We’re just better at it’

‘In 1948 [...]

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UK trade exhibition Technology For Marketing & Advertising won the ‘Best Marketing Campaign’ award at the national events industry awards last week.
The prestigious AEO (Association of Exhibition Organisers) Excellence Awards, held in London, are an annual gathering of the great and good within the UK events industry and the awards recognise excellence across the entire [...]

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The UK Government’s new scheme to halt the slide of motor sales and help the environment – by offering incentive allowances for those trading in old bangers for new cars – has prompted a new database of prospects, aimed at car makers and dealerships.
In response to the Scrappage Incentive Allowance (SIA), London-based Scientia Data has launched [...]

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Advertising budgets for mobile channels are expected to buck the downward trend and exhibit strong growth over the next five years, according to a new report from Juniper Research.
The report found that constraints on budgets, imposed in the wake of the global economic downturn, had resulted in an increasing migration of adspend from above-the-line to [...]

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The UK Direct Marketing Association (DMA) has confirmed today that managing director James Kelly is to leave the organisation.
 
Last month, the DMA announced it is to begin the next stage of its organisational restructuring programme after a year-long review of its operations. This has introduced a double-headed leadership structure in lieu of a single managing [...]

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 Alastair Tempest looks…
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Arnaud Le Lann has serious concerns about the …
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Doug Sacks sums up the headl…
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