Post Danmark reports that its Mobilporto service – which enables customers to buy postage via their mobile phones – has sold 400,000 stamps in its first year.
Customers send a text with the word ‘porto’ (postage) to the number 1900 to receive a code which they can then write on the corner of an envelope, where [...]

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A global mobile media company is teaming up with academics in the Far East in an initiative to safeguard mobile ad quality and curb ‘click fraud’.
BuzzCity is undertaking a study with computer science researchers from the National University of Singapore (NUS), to examine CPC (cost per click) – the dominant model driving advertising activity on [...]

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A joint business event held last May was so successful it is being repeated again this year. Two major exhibitions in the e-commerce and marketing industries will be held together again – but at a new and bigger location, Manchester Central, on May 30, 2012.
eCommerce Expo Manchester is now in its fourth year, and is [...]

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The transition from e-commerce to m-commerce is gathering momentum as more and more companies are exploring the possibilities of mobile marketing. Pioneers include pizza chain Domino’s,  which reported £10m in sales via its mobile site and app since its launch, and British retailer Marks & Spencer, which delivered more than £1m in sales via its [...]

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Internet World, Europe’s longest-running annual showcase for e-marketing and online business – being held at Earls Court in London, April 24-26 – will be playing host to a standalone show dedicated to social media, with keynote presentations from LinkedIn and Google.
Social Media World offers more than 20 dedicated sessions from acknowledged social networking experts, including Danny Bermant [...]

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The sixth annual Festival of Media Global 2012 takes place in Montreux, Switzerland, next week – April 15-17 – and promises to celebrate and award media creativity and innovation, unite specialists with senior marketers and end-users and to provide thought-provoking conference content.
Organised by festival founders, C Squared, the highly popular awards are now in their [...]

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Rapide launches poll to determine the future of customer experience innovation
The customer is king – or, at least, the customer has to be king in an era of economic hardship where, more than ever before, customer experience is providing the key to success for some of the biggest brands. 
Customer experience is the hot topic – [...]

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Emer Timmons (pictured) reports from the recent Retailtopia event in London.
When you look down on the shoppers from nearly 400 feet, Oxford Street looks like the beating heart of British retail. I saw that heart beating as strong as ever earlier last month when I joined Professor Patrick Barwise, chairman of Which?, at the top [...]

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On The Edge – June 21 – London, Congress Centre 
Take part in a new journey of discovery at a provocative one-day conference and networking event being held in London in June: On The Edge will host the marketing industry’s leading figures, delivering insight guaranteed to get attendees thinking. 
Challenging theories and questioning creativity is just the [...]

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Digital marketing in the Middle East and North Africa (MENA) is experiencing tremendous growth, according to an Econsultancy report, which has found that 58 per cent of marketers are increasing their digital marketing budgets in 2012.
Econsultancy’s second annual State of Digital Marketing in MENA report looks in detail at the use of different online and [...]

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