Email conversion rates have become the most pressing concern for the UK email marketing sector, research published by the UK Direct Marketing Association (DMA) reveals. 
According to the findings of the DMA Email Marketing Council’s fifth annual National Client Email Report, sponsored by Alchemy Worx, 48 per cent of email marketers say conversion rates are now [...]

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Nearly half of UK marketers say they aren’t confident their efforts to gain consumer consent to place cookies on their devices will meet the new requirements of the ePrivacy Directive, research has revealed.  
The finding comes from a survey of more than 150 of the UK’s top marketing agencies, conducted by the UK Direct Marketing [...]

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Lions Festivals, organiser of the Cannes Lions International Festival of Creativity, has announced it is extending its joint venture with Haymarket Media. The partnership currently runs Spikes Asia Festival of Creativity and the Asian Marketing Effectiveness Festival (AMEs) and will now also include the Digital Media Awards for Asia. 
The 2012 Digital Marketing Awards will take [...]

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Adam Stewart (pictured) charts how commerce has changed in just a few months and discusses ways to reach a borderless 24/7 shopping community.
Over the last 18 months, the e-commerce sector has seen phenomenal growth and, despite tough conditions on the high street, sales online remain buoyant. In fact, research from Forrester has predicted that online retail [...]

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The Institute of Direct and Digital Marketing (IDM) has announced it has secured global consulting firm McKinsey & Company to speak at its annual B2B Marketing conference, sponsored by D&B, on Thursday May 24.
McKinsey’s session, Find Big Growth in Big Data, will share global perspectives on how to make sense of the phenomenal amount and [...]

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President Bill Clinton will address delegates at the 59th Cannes Lions International Festival of Creativity in France next month.
To celebrate the tenth anniversary of the foundation of Grupo ABC, the largest communications group in Latin America, he will take to the stage in the Palais des Festivals in Cannes on Thursday evening, June 21, and [...]

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Russell Loarridge (pictured) tells how to bridge your website and the social networks to power a modern marketing strategy.
Incorporating social media into marketing strategy is becoming standard practice, but many organisations still struggle with how to make the most of opportunities created by these platforms and tools. 
As social media evolves, so too should the corporate [...]

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Hope, happiness and an upbeat tone thread through the copy of a mailshot aiming to engender interest in old dogs.
A direct mail campaign by Soho Square for Dogs Trust, the UK’s largest dog welfare charity, is designed to raise money to look after the older dogs in its care and uses messages of positivity and [...]

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Marketers who fail to get to grips with Internet Service Providers’ (ISP) new spam-blocking filters are at serious risk of failing to deliver emails to the inboxes of consumers. And the knock-on effect is they may lose business for their clients. 
The warning comes from Guy Hanson (pictured) of the UK Direct Marketing Association’s Email Marketing [...]

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. . . too much, says Doug Sacks, who feels swamped by inbox information.
Marketing Information overload. We all suffer from it. How do we, as eager and avid seekers of industry knowledge, winnow out the useful and important from the commonplace? The thinly disguised sales pitch? The valid but too technical information? How do providers [...]

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