Swiss Post is going ever-greener – buying 110 new gas-powered parcel delivery vehicles in a bid to reduce its carbon footprint.
The new gas Fiat Ducato, which Swiss Post is operating with the support of gasmobil Switzerland, produces ten per cent fewer environmentally harmful greenhouse gases compared to conventional diesel engines. The postal operator has [...]

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Stephan Merz is aiming to keep us up-to-date with ever-changing regulations.
Over the past nine months, the German direct marketing industry has been monitoring the arguments concerning changes to our privacy law, and lobbying over potential increased enforcement of sanctions which are already in place for any violations of the rules.
When I last reported in this [...]

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Global food manufacturer Nestlé has won the Grand Prix in the Media category of the Cannes Lions International Advertising Festival, for a campaign for Kit Kat in Japan.
Agency JWT Japan created a clever campaign around the translation of Kit Kat into Japanese . . . Kitto Katso means ‘surely win’. This idea was then woven [...]

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British postal operator Royal Ma…
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The UK Government’s new scheme to halt the slide of motor sales and help the environment – by offering incentive allowances for those trading in old bangers for new cars – has prompted a new database of prospects, aimed at car makers and dealerships.
In response to the Scrappage Incentive Allowance (SIA), London-based Scientia Data has launched [...]

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A UK-based mail company says every size of business can save both time and money by automating tedious postal tasks; thus freeing up staff to focus on more productive duties than stuffing envelopes.
There’s a machine for everyone, says Neopost (www.neopost.co.uk) – from desktop to floor-standing, allowing more efficient management of business and promotional mailings.
The company [...]

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A new marketing tool to provide a cost-effective, flexible and convenient direct mail solution – at the click of a mouse – for businesses within the UK has been launched. This latest addition to the imail service is particularly recommended for ad hoc and low volume campaigns, enabling users to send physical, postcard-style flyers from [...]

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Do you know how to segment eco-evangelists from those who have no interest in green issues . . . and to map where they live? You do now.
Global information provider Experian has launched GreenAware, an accurate measure to map the relationship between household carbon emissions and green behaviours in the UK.   
The result of a [...]

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Sally Hooton reports on industry events last month in Madrid.
International marketers gathered in Spain’s capital last month for two days of debate, followed by a surprisingly entertaining awards gala.
While some awards events can be tedious for those who aren’t contenders, the Spanish turned their annual IMAN ceremony into a well-attended delight for all, with humour [...]

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Graham Cooper points out som…
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