Adam Stewart (pictured) charts how commerce has changed in just a few months and discusses ways to reach a borderless 24/7 shopping community.
Over the last 18 months, the e-commerce sector has seen phenomenal growth and, despite tough conditions on the high street, sales online remain buoyant. In fact, research from Forrester has predicted that online retail [...]

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The Institute of Direct and Digital Marketing (IDM) has announced it has secured global consulting firm McKinsey & Company to speak at its annual B2B Marketing conference, sponsored by D&B, on Thursday May 24.
McKinsey’s session, Find Big Growth in Big Data, will share global perspectives on how to make sense of the phenomenal amount and [...]

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Philip Penlington (pictured) says it’s not just the Queen’s Jubilee and the Olympics which marketers should be leveraging.
In the UK currently, now is the quiet before the storm of a summer of great events which will take over media and public interest very soon: the Queen’s Diamond Jubilee, the Euro 2012 football tournament with both [...]

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Poor data management and too much contact with supporters is affecting charitable donations. 
That’s the finding of a study for data asset management specialist The REaD Group, which was looking for ways for charities to increase their fundraising. 
Consumer perception of how charities market their services and the way they use and manage supporter data has changed [...]

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Kara Trivunovic (pictured) tells how good use of email can drive profits
Email as a marketing tool is quite possibly the most powerful one in the box, and used properly can generate a substantial increase in business.
Marketers do not need an Oxbridge study to tell them that driving incremental sales from a current customer costs a [...]

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Comprehensive data service, Eurocontactpool, is to be made available to business-to-business (B2B) companies in the Czech Republic for the first time.
The move is expected to help drive the Czech Republic’s growing export economy, which is increasing every year, by enabling Czech firms to access prospect customers right across Europe.
EuroContactPool will be offered in the Czech [...]

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Reed Business Information has announced it is putting its Australian business publishing and online lead generation businesses up for sale.
One of the largest B2B publishers in the world, the company said the decision to sell the business – which includes titles such as Australian Doctor, Money Management, Australian Mining, B&T and online lead generation business [...]

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Tim Biddiscombe (pictured) tells how to overcome some of the key challenges surrounding implementation of marketing automation solutions globally.
There are many challenges facing a company looking to undertake or improve their international marketing.
Here, we’ll explore a few key issues, including those encountered when planning the campaign, managing data, deciding on language preferences and communication channels [...]

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A major opportunity for quality networking takes place in California this month (May 15-17), at the Hilton San Diego.
The Response Expo 2012 event will include a busy exhibition and top-level line-up of speakers discussing all aspects of the direct response industry. But the show is also renowned as an excellent place to meet and greet [...]

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Yiannis Maos (pictured) wonders whether major brands can learn from independent retailers when it comes to providing the unique customer experience. 
When walking into an independent shop, restaurant or hotel, straight away the customer notices something: ‘This is like nothing I have seen before.’ That’s because they probably haven’t and this is one of the key [...]

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