Internet data collection and analysis specialist, Webtrends, has revealed how individuals within social media sites have been discussing Michael Jackson and his music since the ‘King of Pop’s’ untimely death last month.
Using Webtrends social measurement powered by Radian6, a social media monitoring and analysis solution, Webtrends has brought to light the peaks and troughs in [...]

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Media and marketing trade associations from across America – including the USA Direct Marketing Association (DMA) – have joined forces to release self-regulatory principles which protect consumer privacy in ad-supported interactive media; requiring advertisers and [...]

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After advising the UK Information Commissioner’s Office on how marketers will engage with the new Privacy Notices Code of Practice, Nick Martin airs his views on the future of privacy in DM and online.
There aren’t many people who’d admit that their approach to data privacy isn’t quite best practice. But nonetheless, with reasonably generous legislation [...]

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Stephan Merz is aiming to keep us up-to-date with ever-changing regulations.
Over the past nine months, the German direct marketing industry has been monitoring the arguments concerning changes to our privacy law, and lobbying over potential increased enforcement of sanctions which are already in place for any violations of the rules.
When I last reported in this [...]

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Liane Dietrich, UK managing director of affiliate network, LinkShare, assesses the rise in international online shopping and the marketing strategies brands need to employ to increase their revenue.
With the recession in full swing and high street sales continuing to tumble across much of the western world, the last 12 months have seen consumers turn to [...]

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Sergio Pilu (pictured below) reports from I…
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UK-based telephone fundraising organisation, Relationship Marketing, is calling on the fundraising sector to appeal against a ‘miscarriage of justice’ that it claims led to charity fundraising calls being treated the same as commercial telesales.
Chief executive Hugh McCaw (pictured below) wants the government to revisit its decision – made in 1998 – not to give charities [...]

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A new marketing tool to provide a cost-effective, flexible and convenient direct mail solution – at the click of a mouse – for businesses within the UK has been launched. This latest addition to the imail service is particularly recommended for ad hoc and low volume campaigns, enabling users to send physical, postcard-style flyers from [...]

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 Alastair Tempest looks…
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Susanne Hornikel has been re…
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