Robert King (pictured) says business in the hospitality sector that take a longer term view of the Games may benefit for years to come.
The London 2012 Olympics will be a prime opportunity for travel, hospitality and retail companies to engage with a variety of new customers from all over the world.
London is a central and [...]
Recent articles tagged with the word "potential"
London 2012 Olympics: a once in a lifetime opportunity or a chance to generate long-term loyalty?
April 25th, 2012 · No Comments
Tags: Features · This month's online edition
Team’s research in Far East aims to weed out ‘click fraud’
April 23rd, 2012 · No Comments
A global mobile media company is teaming up with academics in the Far East in an initiative to safeguard mobile ad quality and curb ‘click fraud’.
BuzzCity is undertaking a study with computer science researchers from the National University of Singapore (NUS), to examine CPC (cost per click) – the dominant model driving advertising activity on [...]
Tags: News · Sally Hooton · This month's online edition
Who’ll be handling your mail in 2003?
April 23rd, 2012 · No Comments
First published in DMI, May 2001.
As Postcomm has introduced new licensing regulations, the Postal Industry stands on the brink of change – Mark Woodcock (pictured) reports on the likely changes in International Postal competition.
There was a time when dealing with the post in the UK was a simple affair.
There were few competitors, few options, limited [...]
Tags: Classic Collection · Features · This month's online edition
Fast-forward to 2020 for the world’s best shopping experience
April 5th, 2012 · No Comments
Emer Timmons (pictured) reports from the recent Retailtopia event in London.
When you look down on the shoppers from nearly 400 feet, Oxford Street looks like the beating heart of British retail. I saw that heart beating as strong as ever earlier last month when I joined Professor Patrick Barwise, chairman of Which?, at the top [...]
Tags: Editorial · This month's online edition
Looking forward to a lazy Sunday? Brands should be busy being ’social’
April 4th, 2012 · No Comments
Sundays used to be considered a day of rest . . . but times have changed, along with consumer expectations. Now, brands are being advised to talk to potential customers via social media on a Sunday.
Digital analytics firm, Socialbakers, has shared insights from its platform, which shows that Sunday is the most engaging day for [...]
Tags: News · Sally Hooton · This month's online edition
CRM software launches in Portuguese language
March 28th, 2012 · No Comments
A new Portuguese language interface has been launched by Maximizer Software – an international provider of simple, accessible and affordable customer relationship management (CRM) systems.
The interface, for the Maximizer CRM 12 solution, is accessible through smartphones, tablets, the web and Windows desktops and now offers customers the ability to operate the system in Portuguese. The [...]
Tags: News · Sally Hooton · This month's online edition
Delivering a view of the industry in 2050
March 26th, 2012 · No Comments
What will the world of logistics and postal delivery look like in 2050? Deutsche Post DHL has a very good idea, because it has conducted a major study into the subject.
‘Delivering Tomorrow: Logistics 2050′ examines trade, business and society alongside potential globalisation, economic and social development, technological advancement and even environmental conditions, to give a [...]
Tags: News · Sally Hooton · This month's online edition
Come lounge with us!
March 26th, 2012 · No Comments
International marketers are being invited to a major industry event being staged in San Diego, California in May.
The Response Expo 2012 event is presented by the DRMA (Direct Response Marketing Alliance) and Response Magazine – and this year, the Global Marketing Alliance (GMA) is partnering with them to provide a comfortable lounge zone in the exhibit [...]
Tags: News · Sally Hooton · This month's online edition
Long live direct mail!
March 23rd, 2012 · No Comments
Mark Francis says the traditional channel has weathered the recession better than any other.
First published: DMI April/May 2010.
Some predicted the stigma of spam would be direct mail’s death knell. But, by forcing marketers out of their single-channel mindset, it’s proving a loyal ally in the fight for return on investment (ROI).
2009 was the year that marketing [...]
Tags: Features · This month's online edition
Putting the customer first
March 23rd, 2012 · No Comments
The current multichannel approach to sales and service must be mirrored by a multichannel approach to communication, says Claire Sporton (pictured), who has advice for the chief customer officer.
There can be no doubt that demand for customer insight is high on the corporate agenda. The number of C-level roles concentrating on understanding the customer experience [...]
Tags: Features · This month's online edition




















