What people love, they will pay for. The businesses that most successfully engage with their customers via social media are those that understand what their customers love.

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 Experian’s consumer classification system – Mosaic UK – has been updated to reflect demographic and social changes in British society since 2003.
Additional data sources have been added to encompass a more detailed understanding of the ageing population, changes in household composition, the growth in ethnic diversity and the impact of the Internet.
Mosaic UK 2009 draws [...]

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Susanne Hornikel looks at direct marketing trends in the Polish marketplace.
Poland is – after the Russian Federation and Ukraine – the largest central European country with a surface of 322,500 km2 and approximately 38.48 million inhabitants. Outside the major cities, Poland is a vast nature reserve with a total of 23 national parks.
Almost 90 per [...]

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Liane Dietrich, UK managing director of affiliate network, LinkShare, assesses the rise in international online shopping and the marketing strategies brands need to employ to increase their revenue.
With the recession in full swing and high street sales continuing to tumble across much of the western world, the last 12 months have seen consumers turn to [...]

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After months of plummeting, mortgage and home equity marketing direct mail is finally levelling off in the US.
DM intelligence provider, Mintel Comperemedia, reports that for the past six months – after more than two years of declines – the number of home loan offers sent to Americans has been flat. From December 2008 to May [...]

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The brand loyalty of American consumers has been seriously tested by the economic crisis – and more than half of those described as ‘highly loyal’ to specific brands in the FMCG sector have shifted their allegiance to cut costs.
The CMO Council (for chief marketing officers) and the Pointer Media Network have studied the purchase behaviour of [...]

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Sergio Pilu (pictured below) reports from I…
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Focus Worldwide – a US-based provider of global data and marketing solutions, with special emphasis on the emerging markets of India, China, and Latin America – has announced the India Bankcard Insert Program.
Designed as a turn-key solution for entering the India market, the insert program – which reaches 25 million card holders each month – [...]

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Susanne Hornikel has been re…
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Doug Sacks sums up the headl…
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