Conversational marketing technology provider Neolane has announced Ikano Bank as its latest financial services customer in Europe.
Ikano Bank will implement the Neolane platform to help it boost effectiveness of its marketing communications through building closer, more personalised relationships with its Nordic customers and enabling it to manage cross-channel marketing campaigns. To help define campaign processes, [...]
Recent articles tagged with the word "products"
Nordic bank implements conversational marketing technology
May 22nd, 2012 · No Comments
Tags: News · Sally Hooton · This month's online edition
Enter the world of shopping
May 17th, 2012 · No Comments
Adam Stewart (pictured) charts how commerce has changed in just a few months and discusses ways to reach a borderless 24/7 shopping community.
Over the last 18 months, the e-commerce sector has seen phenomenal growth and, despite tough conditions on the high street, sales online remain buoyant. In fact, research from Forrester has predicted that online retail [...]
Tags: Features · This month's online edition
Don’t forget the footie in a summer of great UK marketing opportunities
May 15th, 2012 · No Comments
Philip Penlington (pictured) says it’s not just the Queen’s Jubilee and the Olympics which marketers should be leveraging.
In the UK currently, now is the quiet before the storm of a summer of great events which will take over media and public interest very soon: the Queen’s Diamond Jubilee, the Euro 2012 football tournament with both [...]
Tags: Features · This month's online edition
Product of the Year Awards 2013: now open for entries
May 9th, 2012 · No Comments
Entry has opened for the 2013 Product of the Year Awards – the largest consumer survey of its type, awarding the most innovative FMCG products each year. Recipients of the seal of approval (pictured) can expect direct sales increases as a result of their win, without having to rely on heavy discounting, organisers report.
Established 25 [...]
Tags: News · Sally Hooton · This month's online edition
Direct mail hits home in Estonia
May 9th, 2012 · No Comments
Estonia Post reports that its direct mail sales have grown 19 per cent compared to 2010 – and consumer survey shows that a third of Estonians now make a purchase decision based on direct mailers.
The Estonian advertising market as a whole grew by 9.4 per cent last year.
Toomas Türk, head of the Infologistics Division, said: [...]
Tags: News · Sally Hooton · This month's online edition
Breathing new life into the corporate website
May 8th, 2012 · No Comments
Russell Loarridge (pictured) tells how to bridge your website and the social networks to power a modern marketing strategy.
Incorporating social media into marketing strategy is becoming standard practice, but many organisations still struggle with how to make the most of opportunities created by these platforms and tools.
As social media evolves, so too should the corporate [...]
Tags: Features · This month's online edition
Getting the most from cross- and up-sell programmes
May 4th, 2012 · No Comments
Kara Trivunovic (pictured) tells how good use of email can drive profits
Email as a marketing tool is quite possibly the most powerful one in the box, and used properly can generate a substantial increase in business.
Marketers do not need an Oxbridge study to tell them that driving incremental sales from a current customer costs a [...]
Tags: Features · This month's online edition
Feeling creative? Not if you’re British
May 3rd, 2012 · No Comments
Americans and French ‘are more imaginative’, study shows.
When it comes to creativity, Americans and French people take pride in developing creative concepts, while Brits complain they don’t have time.
In fact, there’s a big difference between nationalities when it comes to being creative and willing to be involved in creative tasks – as online international consumer [...]
Tags: News · Sally Hooton · This month's online edition
Teradata to acquire eCircle
May 2nd, 2012 · 1 Comment
Munich-headquartered digital marketing technology provider eCircle has announced it is being acquired by Teradata, a global analytic data solutions company, and Aprimo – a Teradata company and a leader in integrated marketing management software.
The company says the combination of Teradata’s analytical capabilities, Aprimo’s integrated marketing expertise and eCircle’s cloud-based digital messaging solution will enable marketers [...]
Tags: News · Sally Hooton · This month's online edition
Italy: DHL opens new logistics hub
May 1st, 2012 · No Comments
DHL Global Forwarding and Freight business units – part of Deutsche Post DHL – are being united in a new logistics centre in Italy, to provide a fast gateway for airfreight, export and import flows.
The centre (pictured), near Milan, has a total ground territory of more than 83,000 m2 and warehouse space of 26,000 m2 [...]
Tags: News · Sally Hooton · This month's online edition



















