The European Letterbox Marketing Association (ELMA) has published the first pan-European census of door drop media, covering 20 markets.  
The research found that the door drop market in Europe was estimated at 108 billion items in 2010, worth an estimated €3.8bn of media spend.  
Where comparative data exists, the research found that the market volume [...]

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With the economic slowdown dragging on, new research shows that companies have made greater efforts to retain customers and stop them shopping around for the cheapest deals.
Retail loyalty specialist GI Insight has found that, over the past few years, companies have increased focus on their customer retention and relationship management strategies, with 74 per cent [...]

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Last month, the UK slipped into its first double-dip recession since 1975, with its national statistics office reporting that the economy shrank 0.2 per cent in the first quarter of 2012, following a contraction of 0.3 per cent in the last quarter of 2011. The Bank of England is forecasting that the economic misery will [...]

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Mark Francis says the traditional channel has weathered the recession better than any other.
First published: DMI April/May 2010.
Some predicted the stigma of spam would be direct mail’s death knell. But, by forcing marketers out of their single-channel mindset, it’s proving a loyal ally in the fight for return on investment (ROI).
2009 was the year that marketing [...]

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John McWilliams shows how, with care, B2B marketing on a multi-national scale can be successfully achieved.
First published: DMI April/May 2010
There’s a misconception that any marketing material directed towards a business audience has to be dressed up in a sober suit.
The fact is, nobody was ever bored into doing something!
You have to stimulate and motivate your [...]

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Two out of three British people aged 15 to 25 expect this year to be better than 2011: just nine per cent have a pessimistic view of the coming year. 
And it seems British millennials are among the most optimistic in the world, according to results of a large-scale youth survey by InSites Consulting of more [...]

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Cash-strapped European consumers – 240 million of them – are shopping online in the run-up to Christmas and 600 million parcels are being shipped as a result of them sourcing and buying presents over the Internet.
The new IMRWorld European e-Christmas Sales Forecast has estimated that €52bn will be spent online during the eight-week shopping run-up [...]

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Internet trade has put the European market for courier, express and parcel (CEP) services back on track for growth, says management consultancy A T Kearney: 2010 saw the volume of shipments rise by six per cent compared with the year before to five billion and revenues grow by four per cent in the same period [...]

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Research suggests that more of us are now going online via phone than from fixed-line computers - six in ten Brits already use mobiles for e-shopping. But will m-commerce truly take off and can it benefit local high street traders?
Town centres across the UK have changed forever since the recession. Iconic names like Woolworths, Virgin Megastore [...]

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The global economy is on the verge of a new and deeper jobs recession, the International Labour Organization (ILO) has warned, and that concern has been echoed by the Organisation for Economic Cooperation and Development (OECD), which  urged major G20 leaders meeting in Cannes last month to take ‘bold decisions’. 
According to OECD secretary general, Angel [...]

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