The recession has generated a unique form of charity donor churn – donors are moving their support from domestic to international charities and environmental organisations.
In the last year, 12 per cent of UK givers have changed to a type of charity they regard as more worthy of support during a world economic crisis and a [...]

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 Experian’s consumer classification system – Mosaic UK – has been updated to reflect demographic and social changes in British society since 2003.
Additional data sources have been added to encompass a more detailed understanding of the ageing population, changes in household composition, the growth in ethnic diversity and the impact of the Internet.
Mosaic UK 2009 draws [...]

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Hundreds of US-based direct marketers, agencies and service providers are offering glimmers of hope for direct marketing jobseekers, according to the latest Bernhart Associates employment update.
“It appears the direct marketing job market is scraping the bottom,”  reports Jerry Bernhart, principal of Bernhart Associates Executive Search, a direct marketing recruiting firm which has been issuing quarterly [...]

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UK business experts say the worst of the recession is over – but warn against complacency.
The British Chambers of Commerce (BCC) – whose survey of 5,600 businesses is released today – says recovery will be fragile but pointed to progress in the manufacturing and service sectors in the second quarter of the year and a [...]

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Britain’s retail experts are shifting promotional priorities in-store this summer as classic footfall drivers like advertising, sponsorship and celebrity endorsements fail to halt declining customer numbers on the high street: So says a new retail study released by Norway-headquartered software solutions provider Mohive.
The study, which collates the experiences and opinions of more than 100 retail [...]

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 When will the financial gloom lift? Doug Sacks has been gazing into his crystal ball for clues.
The BIG question here and elsewhere remains the weakness of the national and global economies. Specifically, as Americans are fairly impatient people, when will we turn the corner and see the sun shine again?
This does not have to be [...]

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. . . but deliver us from prospecting evils, says DAWN ORR (pictured below).

Apologies if the above sounds sacrilegious, but Online Lead Generation (OLG) certainly seems to be on the lips of nigh-on every marketer I meet these days.
For good reason, of course, as OLG is one of the most cost-effective methods of client prospecting. Why [...]

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Editor’s Leader column, July 2009
Can anyone tell me if this is a first – a television commercial to promote advertising on the telly? The ad currently running on UK screens shows a man on a psychiatrist’s couch breaking out of a trance-like regressive state to sing snippets of old TV ad jingles: ‘Nuts, whole hazlenuts, Cadbury’s [...]

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John Caslione (pictured below) navigates through the chaos of the financial storm to a new normality.
The world is more interconnected and interdependent than ever before. National economies are now all intimately linked, interconnected and interdependent upon each other.
While global interdependence works in everyone’s favour in good  times, globalisation’s ‘interlocking fragility’ rapidly spreads much pain and [...]

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Liane Dietrich, UK managing director of affiliate network, LinkShare, assesses the rise in international online shopping and the marketing strategies brands need to employ to increase their revenue.
With the recession in full swing and high street sales continuing to tumble across much of the western world, the last 12 months have seen consumers turn to [...]

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