Media and marketing trade associations from across America – including the USA Direct Marketing Association (DMA) – have joined forces to release self-regulatory principles which protect consumer privacy in ad-supported interactive media; requiring advertisers and [...]

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Stephan Merz is aiming to keep us up-to-date with ever-changing regulations.
Over the past nine months, the German direct marketing industry has been monitoring the arguments concerning changes to our privacy law, and lobbying over potential increased enforcement of sanctions which are already in place for any violations of the rules.
When I last reported in this [...]

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UK-based telephone fundraising organisation, Relationship Marketing, is calling on the fundraising sector to appeal against a ‘miscarriage of justice’ that it claims led to charity fundraising calls being treated the same as commercial telesales.
Chief executive Hugh McCaw (pictured below) wants the government to revisit its decision – made in 1998 – not to give charities [...]

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 Alastair Tempest looks…
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Sally Hooton reports on industry events last month in Madrid.
International marketers gathered in Spain’s capital last month for two days of debate, followed by a surprisingly entertaining awards gala.
While some awards events can be tedious for those who aren’t contenders, the Spanish turned their annual IMAN ceremony into a well-attended delight for all, with humour [...]

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Doug Sacks sums up the headl…
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 Permission marketing experts Rosemary…
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Susanne HornikeL welcomes an amendment to l…
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Fresh research explores
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Beware major upsurge in scams, says company…
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