Philip Penlington (pictured) says it’s not just the Queen’s Jubilee and the Olympics which marketers should be leveraging.
In the UK currently, now is the quiet before the storm of a summer of great events which will take over media and public interest very soon: the Queen’s Diamond Jubilee, the Euro 2012 football tournament with both [...]

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Tim Biddiscombe (pictured) tells how to overcome some of the key challenges surrounding implementation of marketing automation solutions globally.
There are many challenges facing a company looking to undertake or improve their international marketing.
Here, we’ll explore a few key issues, including those encountered when planning the campaign, managing data, deciding on language preferences and communication channels [...]

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First published in DMI, May 2001.
As Postcomm has introduced new licensing regulations, the Postal Industry stands on the brink of change – Mark Woodcock (pictured) reports on the likely changes in International Postal competition.
There was a time when dealing with the post in the UK was a simple affair. 
There were few competitors, few options, limited [...]

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Advertisers have just two months left before the law changes governing how they use cookies. With fines of up to £500,000 faced by companies that fail to obtain informed consent from their customers for tracking their behaviour, non-compliance with this EU e-Privacy Regulation, dubbed ‘the cookie law’, is simply not an option, warns ISBA – [...]

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A guide to mobile privacy rules and how they are changing over the next few weeks is being offered free, online.
StrikeAd, the London and New York-based mobile advertising specialist, has announced the availability of its white paper: ‘Mobile Privacy Demystified: Tracking and Privacy – myths, myth busting and solutions’, which aims to provide advertisers with [...]

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Evidence gathered by the UK Direct Marketing Association (DMA) has revealed the potential financial impact of the draft EU Data Protection Regulation on UK companies involved with data-driven marketing. 
Published by the DMA under condition of anonymity, case studies submitted by eight companies operating in various marketing industry sectors detail how the current formulation of the [...]

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Roland LaPlante (pictured) offers insight into why marketers need to move quickly if they want to be on the right side of the ‘dot’.
January marked the opening of the dotBrand application window – the first chance ever for businesses to own and manage their own branded top-level domain (TLD). This is perhaps the most revolutionary [...]

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David Howlett brings insight into the emotional factors governing consumer choice.
First published: DMI March 2010.
If market research is really effective, why do about 90 per cent of new products fail? Relaunches of existing long-established brands often run into problems, too. Are current market research methods as good as they could be?
New products are launched that [...]

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Poland’s changing data protection law will be under scrutiny next month during a roundtable discussion. The Privacy Laws & Business’s ‘Privacy Officers Network Briefing’ event will debate the issue, March 28/29, in Warsaw.
If you conduct business in Poland, you may be affected by how the data protection law is changing, for example in transfer of [...]

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Columnist Ian Hughes fears that marketing practices he believes are unethical will ultimately damage the industry.
Direct marketing is looking at its greatest ever threat: new, obtrusive ways of using the medium in order to get to consumers. They are simply wrong.
Let’s be clear – they aren’t per se illegal, but that’s just because legislation hasn’t caught [...]

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