Deutsche Post Adress unveils address maintenance portal 
Deutsche Post Adress has launched a unique online portal offering high quality international address records. The postadressglobal.com website also provides valuable information on maintaining customer data for businesses across Europe and beyond. 
At the heart of the new website is a database of detailed information on address management in individual [...]

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Mardevdm2, a global B2B marketing and data services partner, has announced the exclusive availability of its European business and consumer suppression file. 
The 50 million-strong name file is a cross-country checkpoint for direct marketers to ensure they are compliant with all relevant MPS and TPS data legislation. In addition, validating a mailing or telemarketing file against [...]

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The EU-driven legislation designed to protect web-users from being tracked by cookies without their consent, comes into force in May. Companies with online services need to ensure compliance with the law as the Information Commissioner’s Office (ICO) has powers to penalise non-compliant companies after May.
Although he believes the legislation to be over-protective, Jonathan Erwin [...]

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Jenny Moseley – a director at Opt-4 – explains how new privacy rules surrounding electronic communications affect businesses.
With every passing day, we’re learning more about how we might deal with the new ‘Cookie Law’ (actually, a revision of the Privacy and Electronic Communications Regulations 2003). And it isn’t just about cookies, but all technology which [...]

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New UPU study provides insight into 20 years of e-services development
Seventy per cent of Posts worldwide consider postal e-services strategically important for the future, according to a unique study by the Universal Postal Union (UPU), measuring the development of these services. 
The research also establishes an important industry index against which to monitor e-services’ evolution.
The study [...]

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Founder/chairman of ACTON International, US-born Jon Lambert (pictured) died of cancer towards the end of last year. He was an acknowledged international marketing expert and penned many excellent features for DMI over the years, particularly sharing his wide knowledge of the Asian market.
His daughter, Allison Lambert, told DMI: “He fought a hard, but swift, battle with pancreatic [...]

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MEF, the global community for mobile content and commerce, has kicked off the new year by unveiling its predictions for 2012.
In 2011, MEF accurately forecast that the proliferation of smartphones would drive mobile consumer engagement – with a number of other predictions also coming to fruition.
MEF’s success in anticipating and addressing key industry issues, combined [...]

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Proposed changes to postal regulations to remove price controls on the cost of UK postal operator Royal Mail’s commercial bulk mailing services, could undermine competition and threaten the long-term prospects of the medium by driving businesses away from using mail, the UK Direct Marketing Association has warned.
The comments follow a high-level summit of business mail [...]

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Chas Moloney (pictured) – marketing director of Ricoh UK – says green credentials are the new status symbol for brands and can elevate businesses in the mind of the consumer.
T­he rise of environmental regulations is heavily impacting the way in which companies choose to market themselves. Being seen as ‘green’ is now increasingly important to [...]

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Take control and innovate or risk the wrath of both consumers and regulators, says Colin O’Malley (pictured).
The ePrivacy Directive has been hiding in plain sight for almost two years now, but marketers remain woefully uniformed of its implications. Many have held back from engaging with the law because they don’t like its requirements and they [...]

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