Consider the scenario where the information acquired in real time at a touchpoint from an enquirer is matched to the information held in a marketing database. The touchpoint management process can exist off-site in the ‘cloud’.

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Internet data collection and analysis specialist, Webtrends, has revealed how individuals within social media sites have been discussing Michael Jackson and his music since the ‘King of Pop’s’ untimely death last month.
Using Webtrends social measurement powered by Radian6, a social media monitoring and analysis solution, Webtrends has brought to light the peaks and troughs in [...]

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South Korea’s lifting economy could be the precursor for recovery in the region, reports from the Bank of Korea, in the Financial Times and from the World Advertising Research Center (WARC) agree.
The South Korean economy is reported to have grown by 2.3 per cent between April and June – which would mark the fastest quarterly [...]

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Hundreds of US-based direct marketers, agencies and service providers are offering glimmers of hope for direct marketing jobseekers, according to the latest Bernhart Associates employment update.
“It appears the direct marketing job market is scraping the bottom,”  reports Jerry Bernhart, principal of Bernhart Associates Executive Search, a direct marketing recruiting firm which has been issuing quarterly [...]

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Young Australian consumers are increasingly switching off the Internet and reining in their spending in favour of more traditional pastimes, a study from Lifelounge shows.
The annual Urban Market Research report, which analyses the lifestyle choices of 18 to 30-year-olds in Australia, has revealed that the age group’s overall consumer spending dropped AU$5 billion year-on-year to [...]

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Global advertising expenditure across television, newspapers, magazines and radio has recorded a drop of 7.2 per cent for the first quarter of 2009 compared to the first quarter of 2008, according to a global advertising trends report released today by research company Nielsen.
The report, Global AdView Pulse, reveals that the global economic crisis is taking [...]

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Media and marketing trade associations from across America – including the USA Direct Marketing Association (DMA) – have joined forces to release self-regulatory principles which protect consumer privacy in ad-supported interactive media; requiring advertisers and [...]

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Let’s have a little more conversation and a little less communication, says Ian Hughes.
Apparently I am being followed. Somewhere, out there in the ether, someone is following my Twitter feed.
You can follow me, too: @ianchughes. You can also ‘Facebook’ me: I am Ian Hughes (no surprise there). Oh, and I am on LinkedIn. I used [...]

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 Keith Wiser has written a book, bringing his global perspective on the past, present and future of direct marketing.
‘The trouble with the world today is that no-one respects their parents and everyone wants to write a book.’
Cicero wrote those words more than 2,000 years ago.
Today, I have considerably less trouble with the former than [...]

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HERSCHELL GORDON LEWIS explores the perceived wisdom of the use of negatives in copy.
In my callow youth, I taught English literature at a minor US university. There, I solidified my impious opinion that Wordsworth should have been considered a minor poet. But Wordsworth had a line in his ode, ‘Intimations of Immortality’:
‘The sunshine is a glorious birth.’
So [...]

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