Email conversion rates have become the most pressing concern for the UK email marketing sector, research published by the UK Direct Marketing Association (DMA) reveals.
According to the findings of the DMA Email Marketing Council’s fifth annual National Client Email Report, sponsored by Alchemy Worx, 48 per cent of email marketers say conversion rates are now [...]
Recent articles tagged with the word "report"
Conversion rates are email marketers’ biggest concern: report
May 22nd, 2012 · No Comments
Tags: News · Sally Hooton · This month's online edition
Enter the world of shopping
May 17th, 2012 · No Comments
Adam Stewart (pictured) charts how commerce has changed in just a few months and discusses ways to reach a borderless 24/7 shopping community.
Over the last 18 months, the e-commerce sector has seen phenomenal growth and, despite tough conditions on the high street, sales online remain buoyant. In fact, research from Forrester has predicted that online retail [...]
Tags: Features · This month's online edition
McKinsey & Company to speak at IDM B2B Conference in London next week
May 16th, 2012 · No Comments
The Institute of Direct and Digital Marketing (IDM) has announced it has secured global consulting firm McKinsey & Company to speak at its annual B2B Marketing conference, sponsored by D&B, on Thursday May 24.
McKinsey’s session, Find Big Growth in Big Data, will share global perspectives on how to make sense of the phenomenal amount and [...]
Tags: News · Sally Hooton · This month's online edition
Product of the Year Awards 2013: now open for entries
May 9th, 2012 · No Comments
Entry has opened for the 2013 Product of the Year Awards – the largest consumer survey of its type, awarding the most innovative FMCG products each year. Recipients of the seal of approval (pictured) can expect direct sales increases as a result of their win, without having to rely on heavy discounting, organisers report.
Established 25 [...]
Tags: News · Sally Hooton · This month's online edition
Direct mail hits home in Estonia
May 9th, 2012 · No Comments
Estonia Post reports that its direct mail sales have grown 19 per cent compared to 2010 – and consumer survey shows that a third of Estonians now make a purchase decision based on direct mailers.
The Estonian advertising market as a whole grew by 9.4 per cent last year.
Toomas Türk, head of the Infologistics Division, said: [...]
Tags: News · Sally Hooton · This month's online edition
Add video to boost site visits, says study
May 8th, 2012 · No Comments
The use of video content in ads increases engagement and positively affects the brand, a study by MediaMind shows. It analysed 24,000 creatives with more than 12 billion impressions served in the US between July and December 2011. The results showed that users exposed to rich media ads are three times more likely to end [...]
Tags: News · Sally Hooton · This month's online edition
Retailers’ receipts ring up jumbo amounts of waste
May 4th, 2012 · No Comments
Failing to follow the digital lead set by their US rivals, ‘Luddite’ British retailers are wasting £32m every year by dispensing paper receipts. This jumbo paper trail weighs the equivalent of 1,380 male elephants!
By contrast, increasing numbers US retailers including Apple, Sears, Kmart, Gap, Banana Republic, Best Buy and Old Navy routinely issue digital receipts [...]
Tags: News · Sally Hooton · This month's online edition
Getting the most from cross- and up-sell programmes
May 4th, 2012 · No Comments
Kara Trivunovic (pictured) tells how good use of email can drive profits
Email as a marketing tool is quite possibly the most powerful one in the box, and used properly can generate a substantial increase in business.
Marketers do not need an Oxbridge study to tell them that driving incremental sales from a current customer costs a [...]
Tags: Features · This month's online edition
California dream wins $1bn buyout
May 3rd, 2012 · No Comments
Facebook has acquired a San Francisco-based emerging rival for USD 1 billion – the social media giant’s biggest-ever acquisition.
Instagram – developer of the popular photo application of the same name – is barely two years old and has just 13 employees. The Californian start-up had showed impressive growth figures, which reportedly helped Facebook’s decision to [...]
Tags: News · Sally Hooton · This month's online edition
UK, Europe: the age of austerity continues
May 2nd, 2012 · No Comments
Last month, the UK slipped into its first double-dip recession since 1975, with its national statistics office reporting that the economy shrank 0.2 per cent in the first quarter of 2012, following a contraction of 0.3 per cent in the last quarter of 2011. The Bank of England is forecasting that the economic misery will [...]
Tags: News · Sally Hooton · This month's online edition



















