Email conversion rates have become the most pressing concern for the UK email marketing sector, research published by the UK Direct Marketing Association (DMA) reveals. 
According to the findings of the DMA Email Marketing Council’s fifth annual National Client Email Report, sponsored by Alchemy Worx, 48 per cent of email marketers say conversion rates are now [...]

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Adam Stewart (pictured) charts how commerce has changed in just a few months and discusses ways to reach a borderless 24/7 shopping community.
Over the last 18 months, the e-commerce sector has seen phenomenal growth and, despite tough conditions on the high street, sales online remain buoyant. In fact, research from Forrester has predicted that online retail [...]

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The Institute of Direct and Digital Marketing (IDM) has announced it has secured global consulting firm McKinsey & Company to speak at its annual B2B Marketing conference, sponsored by D&B, on Thursday May 24.
McKinsey’s session, Find Big Growth in Big Data, will share global perspectives on how to make sense of the phenomenal amount and [...]

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Entry has opened for the 2013 Product of the Year Awards – the largest consumer survey of its type, awarding the most innovative FMCG products each year. Recipients of the seal of approval (pictured) can expect direct sales increases as a result of their win, without having to rely on heavy discounting, organisers report.
Established 25 [...]

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Estonia Post reports that its direct mail sales have grown 19 per cent compared to 2010 – and consumer survey shows that a third of Estonians now make a purchase decision based on direct mailers.
The Estonian advertising market as a whole grew by 9.4 per cent last year.
Toomas Türk, head of the Infologistics Division, said: [...]

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The use of video content in ads  increases engagement and positively affects the brand, a study by MediaMind shows. It analysed 24,000 creatives with more than 12 billion impressions served in the US between July and December 2011. The results showed that users exposed to  rich media ads are three times more likely to end [...]

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Failing to follow the digital lead set by their US rivals, ‘Luddite’ British retailers are wasting £32m every year by dispensing paper receipts. This jumbo paper trail weighs the equivalent of 1,380 male elephants!
By contrast, increasing numbers US retailers including Apple, Sears, Kmart, Gap, Banana Republic, Best Buy and Old Navy routinely issue digital receipts [...]

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Kara Trivunovic (pictured) tells how good use of email can drive profits
Email as a marketing tool is quite possibly the most powerful one in the box, and used properly can generate a substantial increase in business.
Marketers do not need an Oxbridge study to tell them that driving incremental sales from a current customer costs a [...]

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Facebook has acquired a San Francisco-based emerging rival for USD 1 billion – the social media giant’s biggest-ever acquisition. 
Instagram – developer of the popular photo application of the same name – is barely two years old and has just 13 employees. The Californian start-up had showed impressive growth figures, which reportedly helped Facebook’s decision to [...]

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Last month, the UK slipped into its first double-dip recession since 1975, with its national statistics office reporting that the economy shrank 0.2 per cent in the first quarter of 2012, following a contraction of 0.3 per cent in the last quarter of 2011. The Bank of England is forecasting that the economic misery will [...]

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