What people love, they will pay for. The businesses that most successfully engage with their customers via social media are those that understand what their customers love.

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Consider the scenario where the information acquired in real time at a touchpoint from an enquirer is matched to the information held in a marketing database. The touchpoint management process can exist off-site in the ‘cloud’.

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The recession has generated a unique form of charity donor churn – donors are moving their support from domestic to international charities and environmental organisations.
In the last year, 12 per cent of UK givers have changed to a type of charity they regard as more worthy of support during a world economic crisis and a [...]

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The 12th annual Top 500 Superbrands survey, identifying the UK’s strongest consumer brands by polling the British public, has launched and reaffirms the success of the fast food chains and multiple supermarkets in the economic downturn.
Some of the brands showing the strongest year-on-year improvement in the survey include McDonald’s, which rises 227 places, Burger King, [...]

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Un-social media!
The world is Twittering and connecting, but what does it all mean for marketers?
Well, Rupert Murdoch isn’t sold. At this years annual Allen & Co schmooze-fest he warned against investing in Twitter and the general view is it’s impossible to monetise.
In a recent research note by Morgan Stanley, a 15-year-old analyst – Matthew Robson [...]

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South Korea’s lifting economy could be the precursor for recovery in the region, reports from the Bank of Korea, in the Financial Times and from the World Advertising Research Center (WARC) agree.
The South Korean economy is reported to have grown by 2.3 per cent between April and June – which would mark the fastest quarterly [...]

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Young Australian consumers are increasingly switching off the Internet and reining in their spending in favour of more traditional pastimes, a study from Lifelounge shows.
The annual Urban Market Research report, which analyses the lifestyle choices of 18 to 30-year-olds in Australia, has revealed that the age group’s overall consumer spending dropped AU$5 billion year-on-year to [...]

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Global advertising expenditure across television, newspapers, magazines and radio has recorded a drop of 7.2 per cent for the first quarter of 2009 compared to the first quarter of 2008, according to a global advertising trends report released today by research company Nielsen.
The report, Global AdView Pulse, reveals that the global economic crisis is taking [...]

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When it comes to pinpointing the population which most enjoys social networking, new research from conScore shows the Russians to be world leaders.
Visitors in the market spend 6.6 hours on social networks, viewing more than 1,300 pages each a month. The country’s leading social networking site is Vkontakte.ru, which has 59 per cent reach among [...]

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 When will the financial gloom lift? Doug Sacks has been gazing into his crystal ball for clues.
The BIG question here and elsewhere remains the weakness of the national and global economies. Specifically, as Americans are fairly impatient people, when will we turn the corner and see the sun shine again?
This does not have to be [...]

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