The UK’s e-retailers are losing millions of pounds in sales by failing to respond to customers’ online requests for product and service information, new research has revealed.
The findings of a survey of 217 companies trading in ten different retail sectors, conducted on behalf of the UK Direct Marketing Association’s Response Management Council, show that one-in-ten [...]

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Delegates planning to attend the annual USA DMA conference and exhibition in October, have the chance to give it more of an international flavour this year.
After the 2011 show, visitors from around the world expressed hopes for less US-focused programming this time. Organisers have responded by asking for ‘best in class’ international case studies to [...]

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Even in the digital age, the traditional, physical, tangible mailbox is an effective way to steer the customer journey, says Andy Wood (pictured).
Tales of the death of the mailbox as an effective outlet for reaching consumers have been greatly exaggerated.
Indeed, despite the fact we seem to be well into the age of digital marketing, it [...]

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Online retailers must take steps now to address a critical issue around new EU cookie legislation or risk damaging user experience and customer conversions from May this year.
So says Maxymiser, a global expert in multivariate testing, personalisation and optimisation solutions.
With only four months until penalties come into force, Maxymiser – which has offices in New [...]

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Kaleidoscope – a major home shopping fashion retailer – has awarded the management of its third-party marketing opportunities to UK-based MediaLab Group. 
Part of Freemans Grattan Holdings – one of the biggest fashion retailers in the world – Kaleidoscope has been operating for almost three decades and has built up a wealth of experience in promoting [...]

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MEF, the global community for mobile content and commerce, has kicked off the new year by unveiling its predictions for 2012.
In 2011, MEF accurately forecast that the proliferation of smartphones would drive mobile consumer engagement – with a number of other predictions also coming to fruition.
MEF’s success in anticipating and addressing key industry issues, combined [...]

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Tony Foggett (pictured) shares agency insights into emerging trends.
Now is the time to reflect on key milestones from the past 12 months and examine the trends that will have the biggest effect on multi-channel strategies in the year ahead.
How quickly a year shifts in digital!
In 2010, it sometimes felt as if consumers and technology were [...]

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Businesses in the UK, Germany and Canada are lagging behind their peers in the emerging markets when it comes to adopting and using social media: China, India and Brazil are, on average, 20 to 30 percentage points more likely to use social media than their counterparts in developed countries, according to a global KPMG report.
Despite [...]

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Proposed changes to postal regulations to remove price controls on the cost of UK postal operator Royal Mail’s commercial bulk mailing services, could undermine competition and threaten the long-term prospects of the medium by driving businesses away from using mail, the UK Direct Marketing Association has warned.
The comments follow a high-level summit of business mail [...]

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Cash-strapped European consumers – 240 million of them – are shopping online in the run-up to Christmas and 600 million parcels are being shipped as a result of them sourcing and buying presents over the Internet.
The new IMRWorld European e-Christmas Sales Forecast has estimated that €52bn will be spent online during the eight-week shopping run-up [...]

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