The 12th annual Top 500 Superbrands survey, identifying the UK’s strongest consumer brands by polling the British public, has launched and reaffirms the success of the fast food chains and multiple supermarkets in the economic downturn.
Some of the brands showing the strongest year-on-year improvement in the survey include McDonald’s, which rises 227 places, Burger King, [...]

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Britain’s retail experts are shifting promotional priorities in-store this summer as classic footfall drivers like advertising, sponsorship and celebrity endorsements fail to halt declining customer numbers on the high street: So says a new retail study released by Norway-headquartered software solutions provider Mohive.
The study, which collates the experiences and opinions of more than 100 retail [...]

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Susanne Hornikel looks at direct marketing trends in the Polish marketplace.
Poland is – after the Russian Federation and Ukraine – the largest central European country with a surface of 322,500 km2 and approximately 38.48 million inhabitants. Outside the major cities, Poland is a vast nature reserve with a total of 23 national parks.
Almost 90 per [...]

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Liane Dietrich, UK managing director of affiliate network, LinkShare, assesses the rise in international online shopping and the marketing strategies brands need to employ to increase their revenue.
With the recession in full swing and high street sales continuing to tumble across much of the western world, the last 12 months have seen consumers turn to [...]

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Susanne Hornikel has been re…
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Up to half of all brand chatter on social networks is negative, goes unnoticed by brand managers and is putting brand reputation at risk, according to a new white paper by London-based reputation management agency Brand Reputation.
The brand specialists suggest that most brand managers continue to remain oblivious to what their customers are saying about [...]

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High street chemist Boots is to become the first major UK retailer to trial a contactless payment system.
The MasterCard ‘Tap & Go’ scheme allows customers to pay amounts less than £10 via PayPass cards, without having to enter their PIN. Boots shops in London and Liverpool will trial the system.
See how it works here:
www.mastercard.com/uk/personal/en/paypass/index.html

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Advertising campaigns were less effective in the first quarter of this year as a result of the global financial crisis, a tracking company has discovered.
The Fournaise Marketing Group measured that the marketing and advertising campaigns it tracked in offline and online media around the world generated 21 per cent less response from the target audience [...]

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These days, my shopping list contains tissues, wash powder and tonic water, rather than Kleenex, Ariel and Schweppes. Which is not great news for major brands, but promising for cheaper own-brand labels (page 4). However, we are beginning to hear about ‘frugal fatigue’ (page 6), wherein consumers are tiring of the financial sanity check and, [...]

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A new study into challenges for …
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