Conversational marketing technology provider Neolane has announced Ikano Bank as its latest financial services customer in Europe. 
Ikano Bank will implement the Neolane platform to help it boost effectiveness of its marketing communications through building closer, more personalised relationships with its Nordic customers and enabling it to manage cross-channel marketing campaigns. To help define campaign processes, [...]

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The winners of the World Mail Awards 2012 were announced last night at a gala dinner in Geneva, Switzerland.
Organised by global mail and express industry services provider Triangle Management Services, the event was attended by more than 200 senior executives from the postal industry. 
Now in their 13th year, the mail awards have established themselves as [...]

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Adam Stewart (pictured) charts how commerce has changed in just a few months and discusses ways to reach a borderless 24/7 shopping community.
Over the last 18 months, the e-commerce sector has seen phenomenal growth and, despite tough conditions on the high street, sales online remain buoyant. In fact, research from Forrester has predicted that online retail [...]

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Russell Loarridge (pictured) tells how to bridge your website and the social networks to power a modern marketing strategy.
Incorporating social media into marketing strategy is becoming standard practice, but many organisations still struggle with how to make the most of opportunities created by these platforms and tools. 
As social media evolves, so too should the corporate [...]

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Despite a steady fall in the rate of Chinese economic growth over the past two years, official GDP statistics continue to suggest current growth of more than eight per cent.
Based on both private sector surveys (IPSOS and Nielsen) and official consumer confidence polls, six out of the seven most recent assessments of consumer views suggest [...]

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Failing to follow the digital lead set by their US rivals, ‘Luddite’ British retailers are wasting £32m every year by dispensing paper receipts. This jumbo paper trail weighs the equivalent of 1,380 male elephants!
By contrast, increasing numbers US retailers including Apple, Sears, Kmart, Gap, Banana Republic, Best Buy and Old Navy routinely issue digital receipts [...]

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Kara Trivunovic (pictured) tells how good use of email can drive profits
Email as a marketing tool is quite possibly the most powerful one in the box, and used properly can generate a substantial increase in business.
Marketers do not need an Oxbridge study to tell them that driving incremental sales from a current customer costs a [...]

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With the economic slowdown dragging on, new research shows that companies have made greater efforts to retain customers and stop them shopping around for the cheapest deals.
Retail loyalty specialist GI Insight has found that, over the past few years, companies have increased focus on their customer retention and relationship management strategies, with 74 per cent [...]

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Last month, the UK slipped into its first double-dip recession since 1975, with its national statistics office reporting that the economy shrank 0.2 per cent in the first quarter of 2012, following a contraction of 0.3 per cent in the last quarter of 2011. The Bank of England is forecasting that the economic misery will [...]

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Advertising on mobile devices rocketed by 157 per cent in 2011, to a new high of £203.2 million, according to the annual IAB and PwC mobile advertising spend study.
With smartphone ownership standing at 53 per cent of the UK population, the proliferation of touchscreen technology, 3G, and soaring tablet sales have sparked a surge in [...]

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